| Working Paper |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| Administration of Sales Force Tasks under Field Conditions |
0 |
0 |
0 |
70 |
0 |
2 |
4 |
627 |
| Analysis of Customer Portfolio and Relationship Management Models: Bridging Managerial Dimensions |
0 |
0 |
0 |
1,900 |
3 |
4 |
15 |
7,508 |
| Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries |
0 |
0 |
1 |
324 |
1 |
2 |
6 |
1,950 |
| Architecting Brands: Managerial Process and Control for Emerging Enterprises |
0 |
0 |
0 |
135 |
0 |
0 |
2 |
484 |
| Arousal and Merriment as Decision Drivers among Young Consumers |
0 |
0 |
0 |
48 |
1 |
3 |
7 |
236 |
| Brand Metrics: A Tool to Measure Performance |
0 |
0 |
1 |
1,050 |
2 |
6 |
18 |
4,076 |
| Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market |
0 |
0 |
5 |
181 |
0 |
0 |
7 |
998 |
| Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products |
1 |
1 |
1 |
80 |
1 |
1 |
3 |
572 |
| Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior |
1 |
3 |
21 |
177 |
2 |
14 |
57 |
548 |
| Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms |
0 |
0 |
6 |
443 |
3 |
8 |
36 |
2,942 |
| Conational Drivers Influencing Brand Preference among Consumers |
0 |
0 |
0 |
159 |
0 |
0 |
6 |
495 |
| Consumer Culture and Purchase Intentions towards Fashion Apparel |
1 |
7 |
24 |
374 |
8 |
31 |
85 |
1,256 |
| Consumer Perspectives of Brand Extension Effects: Information Analysis Determining the Consumer Behaviour Patterns |
1 |
2 |
8 |
1,476 |
6 |
15 |
62 |
4,780 |
| Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores |
0 |
1 |
2 |
165 |
1 |
4 |
8 |
830 |
| Determinants of Shopping Behavior of Urban Consumers |
1 |
1 |
3 |
262 |
2 |
4 |
10 |
706 |
| Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency |
0 |
0 |
0 |
56 |
0 |
1 |
3 |
279 |
| Economic Integration and Trade Competitiveness in Latin America |
0 |
0 |
2 |
285 |
3 |
4 |
15 |
743 |
| Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance |
0 |
0 |
1 |
133 |
2 |
4 |
10 |
629 |
| Effects of Functional Performance of Distribution Channels on Transactional Relationship in Mexican Market Environment |
0 |
1 |
1 |
214 |
3 |
12 |
26 |
1,376 |
| Emerging Perspectives on Self Service Technologies in Retail Banking |
1 |
1 |
2 |
356 |
2 |
7 |
14 |
1,189 |
| Growing Shopping Malls and Behavior of Urban Shoppers |
0 |
1 |
3 |
681 |
5 |
12 |
20 |
3,086 |
| Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico |
0 |
0 |
0 |
479 |
0 |
4 |
12 |
2,002 |
| Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico |
0 |
0 |
0 |
377 |
0 |
0 |
2 |
1,672 |
| Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis |
0 |
0 |
3 |
654 |
0 |
1 |
9 |
3,130 |
| Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis |
1 |
2 |
3 |
1,274 |
3 |
6 |
18 |
6,052 |
| Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit |
0 |
0 |
1 |
177 |
1 |
2 |
5 |
803 |
| Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance |
1 |
1 |
2 |
185 |
1 |
2 |
9 |
822 |
| Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response |
0 |
2 |
2 |
327 |
0 |
5 |
12 |
1,539 |
| Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market |
0 |
0 |
0 |
356 |
2 |
3 |
7 |
1,203 |
| Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage |
0 |
0 |
0 |
802 |
0 |
3 |
8 |
2,822 |
| Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis |
0 |
0 |
0 |
409 |
1 |
2 |
8 |
2,450 |
| New Product Introduction and Seasonality Effect in Food Products Retailing |
0 |
0 |
2 |
151 |
1 |
2 |
6 |
855 |
| Optimizing Franchisee Sales and Business Performance in Retail Food Sector |
0 |
1 |
3 |
101 |
0 |
6 |
11 |
292 |
| Orchestration of the Marketing Strategy under Competitive Dynamics |
1 |
1 |
8 |
115 |
3 |
6 |
24 |
485 |
| Outsourcing Salespeople in Building Arousal towards Retail Buying |
0 |
0 |
1 |
56 |
1 |
3 |
13 |
339 |
| Point of Sales Promotions and Buying Stimulation in Retail Stores |
0 |
0 |
2 |
346 |
1 |
2 |
8 |
1,590 |
| Street Markets Influencing Consumer Behavior in Urban Habitat |
1 |
1 |
2 |
96 |
2 |
2 |
6 |
315 |
| Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance |
0 |
0 |
2 |
636 |
1 |
1 |
8 |
2,937 |
| Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators |
0 |
0 |
0 |
43 |
0 |
0 |
3 |
272 |
| Trade Openness and Inflation in Latin American Countries |
0 |
1 |
5 |
202 |
1 |
3 |
17 |
511 |
| Trust and Cross-Cultural Dissimilarities in Corporate Environment |
1 |
1 |
2 |
93 |
1 |
2 |
5 |
398 |
| Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis |
0 |
0 |
0 |
293 |
0 |
2 |
5 |
1,136 |
| Total Working Papers |
11 |
28 |
119 |
15,741 |
64 |
191 |
610 |
66,935 |
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