Access Statistics for Rajagopal

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Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Administration of Sales Force Tasks under Field Conditions 0 0 0 71 0 0 5 640
Analysis of Customer Portfolio and Relationship Management Models: Bridging Managerial Dimensions 0 0 0 1,907 1 8 12 7,563
Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries 0 0 0 325 1 6 15 1,977
Architecting Brands: Managerial Process and Control for Emerging Enterprises 0 0 0 138 0 0 6 495
Arousal and Merriment as Decision Drivers among Young Consumers 0 0 0 49 0 1 8 257
Brand Metrics: A Tool to Measure Performance 0 1 1 1,063 0 2 11 4,138
Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market 0 0 0 181 0 3 16 1,021
Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products 0 0 0 81 0 0 4 584
Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior 0 1 4 218 1 4 17 737
Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms 0 0 1 446 1 6 11 2,976
Conational Drivers Influencing Brand Preference among Consumers 0 0 0 161 0 4 13 525
Consumer Culture and Purchase Intentions towards Fashion Apparel 0 1 3 446 0 4 17 1,505
Consumer Perspectives of Brand Extension Effects: Information Analysis Determining the Consumer Behaviour Patterns 0 0 0 1,489 0 8 9 4,874
Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores 0 0 2 174 0 1 9 864
Determinants of Shopping Behavior of Urban Consumers 0 0 1 268 1 3 15 750
Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency 0 0 0 57 1 4 6 286
Economic Integration and Trade Competitiveness in Latin America 0 0 0 291 0 2 5 765
Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance 0 0 0 135 0 2 5 648
Effects of Functional Performance of Distribution Channels on Transactional Relationship in Mexican Market Environment 1 1 1 217 2 5 18 1,431
Emerging Perspectives on Self Service Technologies in Retail Banking 0 0 0 356 0 1 7 1,210
Growing Shopping Malls and Behavior of Urban Shoppers 0 0 0 688 2 5 17 3,166
Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico 0 0 0 378 0 1 8 1,689
Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico 0 0 0 480 1 2 4 2,016
Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis 0 0 1 665 0 2 6 3,160
Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis 0 0 0 1,285 0 4 11 6,090
Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit 0 0 0 0 0 1 9 10
Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance 0 0 0 196 0 1 8 869
Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response 0 0 0 329 1 3 7 1,558
Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market 0 0 0 359 0 3 6 1,220
Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage 0 0 0 804 0 1 11 2,844
Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis 0 0 0 409 0 3 12 2,474
New Product Introduction and Seasonality Effect in Food Products Retailing 0 0 1 154 0 0 8 872
Optimizing Franchisee Sales and Business Performance in Retail Food Sector 0 0 0 103 0 2 7 334
Orchestration of the Marketing Strategy under Competitive Dynamics 0 0 2 128 0 0 8 534
Outsourcing Salespeople in Building Arousal towards Retail Buying 0 0 0 60 0 1 4 358
Point of Sales Promotions and Buying Stimulation in Retail Stores 0 0 0 349 0 2 7 1,617
Street Markets Influencing Consumer Behavior in Urban Habitat 0 0 3 103 0 0 10 353
Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance 0 0 0 639 0 1 4 2,950
Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators 0 0 0 43 0 1 7 286
Trade Openness and Inflation in Latin American Countries 0 0 0 217 1 5 10 548
Trust and Cross-Cultural Dissimilarities in Corporate Environment 0 0 0 96 0 0 5 418
Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis 0 0 0 293 2 5 7 1,150
Total Working Papers 1 4 20 15,851 15 107 385 67,762

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Analysing cognitive determinants in managerial decision-making 0 0 0 3 0 1 3 17
Analysis of stakeholder value derivation through corporate social responsibility for business growth and society's collateral benefits 0 0 0 8 1 1 2 27
Analytical frameworks for measuring the effects of cognitive factors in buying decisions 0 0 0 1 0 0 2 23
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico 0 0 0 26 0 5 13 118
Brand literacy and knowledge transfer process: analysis of purchase intentions among consumers in Mexico 0 0 0 4 0 6 9 25
Bricolage practices in developing applied educational tools: a comparative study of value-based entrepreneurship across emerging markets 0 0 1 2 1 1 5 9
Bridging sales and service quality functions in retailing high-technology consumer products 0 0 0 1 0 3 8 22
Buyer–supplier relationship and operational dynamics 0 0 0 2 0 3 14 36
Buying decisions towards organic products: an analysis of customer value and brand drivers 0 0 0 3 0 4 8 14
Challenges among women entrepreneurs in Mexico 0 0 0 15 0 0 6 75
Childhood memories affecting brand loyalty and consumption behaviour among adult consumers 0 2 19 39 2 7 42 111
Cognitive associations between advertising and brand response among consumers in Mexico 0 0 0 1 0 1 5 14
Cognitive factors affecting buying decision of young consumers: role of arousal and merriment 0 0 0 75 0 2 6 310
Competition versus cooperation: analysing strategy dilemma in business growth under changing social paradigms 0 0 0 5 1 3 3 33
Consumer preferences for green power in Mexico 0 0 0 1 1 3 6 27
Consumer response to seasonal clearance sales: experimental analysis of consumer personality traits in self-service stores 0 0 2 19 0 2 15 86
Consumption of organic food products in Latin America: role of knowledge and emotions among women consumers 0 0 0 4 0 1 8 18
Convergence of corporate social responsibility and business growth: an analytical framework 0 0 1 14 0 3 5 40
Convergence of quality and productivity in start-up enterprises: analysis of divergent value perspectives 0 0 0 4 1 4 5 14
Drivers of consumer attitudes towards online shopping in the Indian market: analysis through an extended TAM model 0 0 2 14 0 4 14 59
Dynamics of brand G-Force in developing market strategy 0 0 0 2 0 2 7 14
Dynamics of buyer–supplier codependency for optimising functional efficiency 0 0 0 0 0 1 2 3
Dynamics of disruptive innovations in outperforming global brands: a study in Mexico 0 0 0 2 0 3 6 17
Effects of customer services efficiency and market effectiveness on dealer performance 0 0 0 3 1 3 6 35
Empowering rural women's groups for strengthening economic linkages: Some Indian experiments 0 0 0 0 0 1 1 1
Facilities planning in retailing and value generation among urban consumers 0 0 1 4 0 1 4 15
Impact of consumer education and knowledge on purchase intentions within services industry: a study of symbiotic analysis in Mexico 0 0 1 3 0 2 9 29
Impact of referrals on buying decisions and cognitive behaviour among aging consumers 0 0 0 7 2 3 8 40
Impact of service co-creation on performance of firms: the mediating role of market oriented strategies 0 0 0 7 0 0 2 22
Impact of transaction costs on supply operations and price competitiveness in wholesale marketing: a study in reference to Mexico 0 0 0 21 0 0 8 83
Inferiority feeling and conspicuous buying behaviour: analysing quality of life concerns among consumers in Mexico 0 0 0 2 0 0 3 13
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis 0 0 0 5 1 2 11 39
Influence of nostalgic behaviour on the consumption patterns of adults: a conceptual framework 0 1 2 3 1 3 14 16
Interdependence of personality traits and brand identity in measuring brand performance 0 0 0 5 1 2 5 49
Leadership and CSR driving frugal and reverse innovations: a conceptual framework for SME-MNE partnerships 0 0 3 30 0 3 15 101
Measuring Variability Factors in Consumer Value for Profit Optimization in a Firm - A Framework for Analysis 0 0 0 23 0 3 11 165
Measuring customer value and market dynamics for new products of a firm: an analytical construct for gaining competitive advantage 0 0 0 6 0 1 4 46
Measuring performance of sale force: analysis of administrative and behavioural parameters 0 0 0 63 0 1 5 333
Organisational players' role in CSR: a study of qualifying performance determinants of non-governmental and public sector organisations 0 0 0 9 1 2 5 27
Research framework for analysing consumerism in Mexico towards renewable energy products 0 0 0 5 1 3 5 28
Reverse accountability and leadership in social enterprises: analysis of social control and openness for pragmatic organisational design 0 0 3 3 1 1 10 10
Role of digital marketing in driving business performance in emerging markets: an analytical framework 0 0 2 64 0 0 7 154
Shifts in organisational design, culture and structural paradigms in financial organisations during economic recession 0 0 0 8 1 3 7 22
Strategies for architecting power brands: a market oriented outlook 0 0 0 1 1 2 4 14
Switching behaviour of consumers across options in the energy market: a comparative analysis in Mexico 0 0 0 8 0 6 16 35
Synchronising innovation in sustainability and cultural transformation within urban ecosystem 0 0 0 0 0 1 4 4
TRADE OPENNESS AND ECONOMIC GROWTH IN LATIN AMERICAN COUNTRIES 0 0 1 290 2 6 18 751
Trade Competitiviness, Productivity and Institutional Reforms in Latin America, 1950-2003 0 0 0 177 0 2 7 638
Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis 0 0 0 143 0 5 14 599
Total Journal Articles 0 3 38 1,135 20 116 397 4,381

Book File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Agile Marketing Strategies 0 0 0 1 2 5 8 26
Architecting Enterprise 0 0 0 0 0 0 5 19
Business Dynamics in North America 0 0 0 0 0 1 3 8
Competitive Branding Strategies 0 0 1 1 1 3 9 41
Contemporary Marketing Strategy 0 0 0 0 1 6 13 13
Contemporary Marketing Strategy 2 2 2 4 3 7 24 123
Crowd-Based Business Models 0 0 0 0 0 1 5 13
Darwinian Fitness in the Global Marketplace 0 0 0 0 1 1 6 12
Decisions in International Trade and Logistics 0 0 0 0 0 6 17 18
Managing Social Media and Consumerism 0 0 0 1 0 3 14 34
Sustainable Businesses in Developing Economies 0 0 1 3 0 0 4 21
Sustainable Growth in Global Markets 0 0 0 7 0 1 11 46
The Butterfly Effect in Competitive Markets 0 0 0 1 2 3 7 47
Transgenerational Marketing 0 0 0 4 0 1 3 46
Total Books 2 2 4 22 10 38 129 467

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Advanced Marketing-Mix 0 0 0 0 0 2 4 4
Advanced Marketing-Mix 0 0 0 0 0 1 5 5
Brand Audit 0 0 0 1 0 5 8 14
Brand Portfolio Management 0 0 0 0 2 5 19 31
Brand Positioning and Value Creation 0 0 0 1 0 0 5 12
Brand-Market Risks 0 0 0 0 1 1 1 4
Branding Decisions 0 0 0 0 0 1 6 12
Branding Strategy 0 0 0 0 0 0 6 11
Branding in Emerging Markets 0 0 0 0 1 1 7 10
Business Growth and Local Effects 0 0 0 1 0 1 4 5
Challenges Ahead 0 0 0 0 0 3 6 7
Challenges of the Butterfly Effect 0 0 0 0 0 1 2 14
Chaos in Markets 0 0 0 0 0 2 10 21
Communication Conflicts 0 0 0 0 0 4 7 13
Competition Matrix 0 0 0 2 1 3 8 20
Competition versus Cooperation 0 0 0 1 1 6 8 15
Competitive Advantage: Analysis and Strategy 0 0 0 0 0 1 5 8
Consumer Behavior and Cognitive Theories 0 0 1 4 1 12 21 64
Consumer Behavior: External Factors 0 0 0 0 10 50 107 107
Consumer Behavior: External Factors 0 0 0 2 2 9 47 183
Consumer Behavior: Internal Factors 0 0 0 1 3 14 24 105
Consumer Behavior: Internal Factors 0 0 0 0 4 16 26 26
Consumer Dynamics 0 0 0 0 0 2 11 28
Consumer Marketplace 0 0 0 0 0 2 3 6
Consumer Value Management 0 0 0 1 0 1 7 12
Convergence of Local Enterprises with Large Corporations: Bridging Industry 4.0 Functions on Broader Business Canvass 0 0 0 0 0 1 2 8
Crowd-Based Business Leadership and Strategies 0 0 0 0 0 3 7 19
Crowd-Based Business Modeling 0 0 0 0 0 1 2 8
Crowd-Based Service Design 0 0 0 0 1 4 7 13
Crowdfunding 0 0 0 0 0 3 7 23
Crowdsourcing 0 0 0 0 0 3 6 13
Customer-Centric Business Management 0 0 0 0 0 2 3 7
Darwinism in Business 0 0 0 0 2 5 6 22
Darwinism in the Marketplace 0 0 0 0 0 3 8 34
Decision Making 0 0 0 0 0 1 6 12
Decision Space: Collective Intelligence 0 0 0 0 0 2 5 11
Digital Communities 0 0 0 0 0 3 6 15
Disruptive Innovations and Technologies 0 0 0 0 0 3 13 25
Distribution and Promotion Strategy 0 0 0 0 1 4 25 25
Distribution and Promotion Strategy 0 0 0 0 1 1 6 15
Economic and Cultural Factors 0 0 1 1 0 1 8 9
Epilogue: The Extent of Agility 0 0 0 0 1 2 5 7
Forecasting and Fudge Factors Modelling 0 0 0 0 0 2 3 14
Future Perspectives 0 0 0 0 0 4 6 7
Global Effects of Innovation and Technology 0 0 0 0 0 3 5 7
Globalization and Consumer Behavior 0 0 0 0 0 2 4 31
Globalization and Emerging Firms 0 0 0 0 0 1 4 7
Globalization and Trade Structure 0 0 0 0 0 3 6 6
Innovation Management 0 0 0 0 1 3 8 18
Innovations, Technology, and Economies of Scale 0 0 0 1 0 7 16 40
International Finance 0 0 0 0 0 1 3 5
International Pricing Strategies 0 0 0 0 2 15 29 29
International Trade Negotiation 0 0 0 0 1 4 11 11
Introduction 0 0 0 0 0 1 3 5
Logistics Management 0 0 0 0 2 6 16 21
Managing Brands in Competitive Marketplaces 0 0 0 0 1 1 5 19
Managing Market Shifts 0 0 0 0 0 1 4 7
Market Communication and Grapevine 0 0 0 1 0 1 3 6
Market Research and Decision Design 0 0 0 0 1 3 9 10
Market Trend Analysis 0 0 0 1 2 3 10 17
Marketing Research 0 0 0 0 0 2 5 6
Marketing Research 0 0 0 0 0 8 10 10
Neurobehavioral Perspectives 0 0 0 0 0 1 2 6
New Trends in Brand Management 0 0 0 0 0 1 4 9
Organizations and Innovation 0 0 0 0 0 3 5 16
Political Environment and Legal Factors 0 0 1 1 0 8 17 17
Preparation for Export–Import 0 0 1 1 1 4 14 19
Pricing Strategy 0 0 0 0 1 4 6 10
Pricing Strategy 0 0 0 0 0 1 7 7
Process Innovation and Value Chain Management 0 0 0 0 0 0 1 5
Product and Brand Strategy 0 0 0 0 0 1 6 6
Product and Brand Strategy 0 0 0 0 0 1 6 7
Promotion Strategies 0 0 0 1 1 4 8 13
Reasoned Action and Planned Behavior 0 0 0 1 0 1 5 12
Relationship Strategy 0 0 0 0 0 1 6 8
Rethinking Marketing 0 0 0 0 1 3 8 10
Shifts in Business-Politics Paradigms: Exploring Lessons and Future Growth 0 0 0 0 0 1 4 8
Shifts in Marketing Communication 0 0 0 1 0 2 3 7
Social Marketing 0 0 0 0 0 1 3 10
Social Media Metrics 0 0 0 0 0 3 10 16
Social Media and Consumer Insight 0 0 0 2 0 2 4 21
Social Media and Markets 0 0 0 1 0 1 6 11
Social Psychology of Consumers 0 0 0 0 0 1 7 12
Strategic Capability and Direction 0 0 0 0 1 2 3 10
Strategic Capability and Direction 0 0 0 0 0 1 8 8
Strategic Planning with Social Media 0 0 0 0 0 3 6 10
Sustainable Marketing 0 0 0 1 0 2 6 12
Technology Diffusion and Adoption 0 0 0 0 0 4 10 20
Technology and Media Effectiveness 0 0 0 0 0 2 4 7
Technology and ‘Generation Next’ Business 0 0 0 0 0 0 1 6
The Agile Mind-Set 0 0 0 0 0 0 2 7
The Entrepreneurial Mindset 0 0 0 2 0 2 15 50
The Human Factors 0 0 0 0 1 4 12 30
The Human Factors 0 0 1 1 1 4 30 47
Understanding International Business 0 0 0 0 0 3 4 5
Understanding Market Competition 0 0 0 0 0 4 7 10
Understanding Market Environment 0 0 0 0 0 1 2 5
Understanding the Market Environment 0 0 0 0 0 3 8 8
Total Chapters 0 0 5 30 49 335 889 1,744
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Statistics updated 2026-06-04