Access Statistics for Rajagopal

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Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Administration of Sales Force Tasks under Field Conditions 0 0 0 71 2 4 5 639
Analysis of Customer Portfolio and Relationship Management Models: Bridging Managerial Dimensions 0 0 0 1,907 1 2 4 7,554
Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries 0 0 0 325 2 3 8 1,966
Architecting Brands: Managerial Process and Control for Emerging Enterprises 0 0 1 138 1 2 4 491
Arousal and Merriment as Decision Drivers among Young Consumers 0 0 0 49 2 2 5 251
Brand Metrics: A Tool to Measure Performance 0 0 2 1,062 1 3 11 4,132
Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market 0 0 0 181 3 3 3 1,008
Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products 0 0 0 81 0 1 3 582
Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior 0 0 2 216 2 4 10 728
Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms 0 0 0 445 1 1 1 2,966
Conational Drivers Influencing Brand Preference among Consumers 0 0 0 161 3 5 7 518
Consumer Culture and Purchase Intentions towards Fashion Apparel 0 0 3 443 0 3 16 1,492
Consumer Perspectives of Brand Extension Effects: Information Analysis Determining the Consumer Behaviour Patterns 0 0 0 1,489 0 0 2 4,865
Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores 0 0 1 173 1 2 6 861
Determinants of Shopping Behavior of Urban Consumers 0 0 0 267 1 3 6 740
Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency 0 0 1 57 0 0 1 280
Economic Integration and Trade Competitiveness in Latin America 0 0 0 291 1 1 3 761
Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance 0 0 0 135 0 2 4 645
Effects of Functional Performance of Distribution Channels on Transactional Relationship in Mexican Market Environment 0 0 0 216 2 5 9 1,422
Emerging Perspectives on Self Service Technologies in Retail Banking 0 0 0 356 1 3 3 1,206
Growing Shopping Malls and Behavior of Urban Shoppers 0 0 2 688 4 4 15 3,156
Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico 0 0 0 378 1 2 3 1,684
Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico 0 0 0 480 0 1 2 2,013
Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis 0 0 1 665 0 1 6 3,156
Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis 0 0 0 1,285 0 2 9 6,084
Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit 0 0 0 0 3 3 4 4
Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance 0 0 0 196 1 2 7 865
Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response 0 0 0 329 2 2 3 1,553
Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market 0 0 0 359 1 3 3 1,217
Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage 0 0 0 804 2 5 6 2,838
Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis 0 0 0 409 3 3 6 2,467
New Product Introduction and Seasonality Effect in Food Products Retailing 0 1 1 154 1 3 4 868
Optimizing Franchisee Sales and Business Performance in Retail Food Sector 0 0 0 103 1 3 7 330
Orchestration of the Marketing Strategy under Competitive Dynamics 0 0 1 127 2 3 8 531
Outsourcing Salespeople in Building Arousal towards Retail Buying 0 0 1 60 2 2 3 356
Point of Sales Promotions and Buying Stimulation in Retail Stores 0 0 0 349 3 3 3 1,613
Street Markets Influencing Consumer Behavior in Urban Habitat 0 1 3 102 1 3 6 347
Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance 0 0 0 639 2 3 3 2,949
Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators 0 0 0 43 1 1 2 280
Trade Openness and Inflation in Latin American Countries 0 0 1 217 1 2 4 541
Trust and Cross-Cultural Dissimilarities in Corporate Environment 0 0 0 96 2 2 5 416
Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis 0 0 0 293 1 1 1 1,144
Total Working Papers 0 2 20 15,839 58 103 221 67,519

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Analysing cognitive determinants in managerial decision-making 0 0 0 3 0 1 1 15
Analysis of stakeholder value derivation through corporate social responsibility for business growth and society's collateral benefits 0 0 0 8 0 1 2 26
Analytical frameworks for measuring the effects of cognitive factors in buying decisions 0 0 0 1 0 0 0 21
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico 0 0 0 26 0 6 9 112
Brand literacy and knowledge transfer process: analysis of purchase intentions among consumers in Mexico 0 0 0 4 0 1 2 18
Bricolage practices in developing applied educational tools: a comparative study of value-based entrepreneurship across emerging markets 0 0 2 2 0 1 7 8
Bridging sales and service quality functions in retailing high-technology consumer products 0 0 0 1 0 1 4 17
Buyer–supplier relationship and operational dynamics 0 0 0 2 4 6 7 28
Buying decisions towards organic products: an analysis of customer value and brand drivers 0 0 0 3 0 1 1 7
Challenges among women entrepreneurs in Mexico 0 0 0 15 3 3 6 73
Childhood memories affecting brand loyalty and consumption behaviour among adult consumers 2 7 13 31 3 16 32 92
Cognitive associations between advertising and brand response among consumers in Mexico 0 0 0 1 1 2 2 11
Cognitive factors affecting buying decision of young consumers: role of arousal and merriment 0 0 0 75 0 0 3 304
Competition versus cooperation: analysing strategy dilemma in business growth under changing social paradigms 0 0 0 5 0 0 2 30
Consumer preferences for green power in Mexico 0 0 0 1 1 3 4 24
Consumer response to seasonal clearance sales: experimental analysis of consumer personality traits in self-service stores 0 1 2 18 1 5 12 77
Consumption of organic food products in Latin America: role of knowledge and emotions among women consumers 0 0 0 4 0 3 3 13
Convergence of corporate social responsibility and business growth: an analytical framework 0 0 0 13 0 1 2 36
Convergence of quality and productivity in start-up enterprises: analysis of divergent value perspectives 0 0 1 4 1 1 4 10
Drivers of consumer attitudes towards online shopping in the Indian market: analysis through an extended TAM model 0 0 1 13 0 1 5 49
Dynamics of brand G-Force in developing market strategy 0 0 0 2 1 3 3 10
Dynamics of buyer–supplier codependency for optimising functional efficiency 0 0 0 0 0 0 1 2
Dynamics of disruptive innovations in outperforming global brands: a study in Mexico 0 0 0 2 0 1 3 13
Effects of customer services efficiency and market effectiveness on dealer performance 0 0 0 3 1 2 2 31
Empowering rural women's groups for strengthening economic linkages: Some Indian experiments 0 0 0 0 0 0 0 0
Facilities planning in retailing and value generation among urban consumers 0 0 0 3 1 1 2 12
Impact of consumer education and knowledge on purchase intentions within services industry: a study of symbiotic analysis in Mexico 0 0 1 3 0 1 4 23
Impact of referrals on buying decisions and cognitive behaviour among aging consumers 0 0 0 7 2 3 3 35
Impact of service co-creation on performance of firms: the mediating role of market oriented strategies 0 0 0 7 1 2 2 22
Impact of transaction costs on supply operations and price competitiveness in wholesale marketing: a study in reference to Mexico 0 0 0 21 1 5 8 81
Inferiority feeling and conspicuous buying behaviour: analysing quality of life concerns among consumers in Mexico 0 0 0 2 0 0 3 12
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis 0 0 0 5 1 5 6 33
Influence of nostalgic behaviour on the consumption patterns of adults: a conceptual framework 1 1 1 2 3 6 6 8
Interdependence of personality traits and brand identity in measuring brand performance 0 0 0 5 0 0 2 44
Leadership and CSR driving frugal and reverse innovations: a conceptual framework for SME-MNE partnerships 0 2 4 29 0 6 12 93
Measuring Variability Factors in Consumer Value for Profit Optimization in a Firm - A Framework for Analysis 0 0 0 23 3 5 5 159
Measuring customer value and market dynamics for new products of a firm: an analytical construct for gaining competitive advantage 0 0 0 6 0 0 1 42
Measuring performance of sale force: analysis of administrative and behavioural parameters 0 0 0 63 0 1 1 329
Organisational players' role in CSR: a study of qualifying performance determinants of non-governmental and public sector organisations 0 0 0 9 2 2 3 25
Research framework for analysing consumerism in Mexico towards renewable energy products 0 0 0 5 0 0 1 24
Reverse accountability and leadership in social enterprises: analysis of social control and openness for pragmatic organisational design 0 0 2 2 0 0 2 2
Role of digital marketing in driving business performance in emerging markets: an analytical framework 0 1 3 64 1 2 9 152
Shifts in organisational design, culture and structural paradigms in financial organisations during economic recession 0 0 1 8 2 3 4 18
Strategies for architecting power brands: a market oriented outlook 0 0 0 1 0 1 1 11
Switching behaviour of consumers across options in the energy market: a comparative analysis in Mexico 0 0 0 8 0 1 3 20
TRADE OPENNESS AND ECONOMIC GROWTH IN LATIN AMERICAN COUNTRIES 0 0 0 289 6 9 20 744
Trade Competitiviness, Productivity and Institutional Reforms in Latin America, 1950-2003 0 0 0 177 1 4 5 635
Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis 0 0 1 143 5 8 10 593
Total Journal Articles 3 12 32 1,119 45 124 230 4,144

Book File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Agile Marketing Strategies 0 0 0 1 1 2 9 20
Architecting Enterprise 0 0 0 0 2 3 6 17
Business Dynamics in North America 0 0 0 0 0 1 1 6
Competitive Branding Strategies 0 0 1 1 1 1 5 35
Contemporary Marketing Strategy 0 0 0 0 2 2 2 2
Contemporary Marketing Strategy 0 0 0 2 3 9 20 114
Crowd-Based Business Models 0 0 0 0 1 2 2 10
Darwinian Fitness in the Global Marketplace 0 0 0 0 1 3 5 9
Decisions in International Trade and Logistics 0 0 0 0 0 2 8 8
Managing Social Media and Consumerism 0 0 0 1 3 5 14 29
Sustainable Businesses in Developing Economies 0 0 1 3 0 1 3 19
Sustainable Growth in Global Markets 0 0 1 7 1 5 13 43
The Butterfly Effect in Competitive Markets 0 0 0 1 0 0 5 42
Transgenerational Marketing 0 0 0 4 0 1 2 44
Total Books 0 0 3 20 15 37 95 398

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Advanced Marketing-Mix 0 0 0 0 0 2 2 2
Advanced Marketing-Mix 0 0 0 0 0 1 1 1
Brand Audit 0 0 0 1 0 1 3 8
Brand Portfolio Management 0 0 0 0 2 4 11 18
Brand Positioning and Value Creation 0 0 0 1 1 2 3 9
Brand-Market Risks 0 0 0 0 0 0 1 3
Branding Decisions 0 0 0 0 0 0 1 6
Branding Strategy 0 0 0 0 1 1 2 6
Branding in Emerging Markets 0 0 0 0 2 2 4 6
Business Growth and Local Effects 0 0 0 1 1 1 1 2
Challenges Ahead 0 0 0 0 3 3 4 4
Challenges of the Butterfly Effect 0 0 0 0 0 0 1 12
Chaos in Markets 0 0 0 0 2 4 4 15
Communication Conflicts 0 0 0 0 0 1 2 7
Competition Matrix 0 0 0 2 1 2 3 15
Competition versus Cooperation 0 0 0 1 2 2 3 9
Competitive Advantage: Analysis and Strategy 0 0 0 0 1 3 4 7
Consumer Behavior and Cognitive Theories 0 0 1 4 1 2 7 48
Consumer Behavior: External Factors 0 0 0 0 16 23 23 23
Consumer Behavior: External Factors 0 0 2 2 13 18 70 167
Consumer Behavior: Internal Factors 0 0 0 1 2 5 15 90
Consumer Behavior: Internal Factors 0 0 0 0 5 7 7 7
Consumer Dynamics 0 0 0 0 1 2 4 19
Consumer Marketplace 0 0 0 0 0 0 0 3
Consumer Value Management 0 0 0 1 1 2 4 7
Convergence of Local Enterprises with Large Corporations: Bridging Industry 4.0 Functions on Broader Business Canvass 0 0 0 0 1 1 1 7
Crowd-Based Business Leadership and Strategies 0 0 0 0 0 2 4 14
Crowd-Based Business Modeling 0 0 0 0 0 0 2 7
Crowd-Based Service Design 0 0 0 0 1 2 2 8
Crowdfunding 0 0 0 0 2 2 3 19
Crowdsourcing 0 0 0 0 0 0 1 7
Customer-Centric Business Management 0 0 0 0 0 0 0 4
Darwinism in Business 0 0 0 0 0 0 0 16
Darwinism in the Marketplace 0 0 0 0 1 3 4 29
Decision Making 0 0 0 0 1 2 4 8
Decision Space: Collective Intelligence 0 0 0 0 1 1 3 8
Digital Communities 0 0 0 0 1 2 3 12
Disruptive Innovations and Technologies 0 0 0 0 1 3 6 16
Distribution and Promotion Strategy 0 0 0 0 2 3 3 3
Distribution and Promotion Strategy 0 0 0 0 1 2 3 11
Economic and Cultural Factors 0 0 1 1 0 1 3 3
Epilogue: The Extent of Agility 0 0 0 0 1 2 3 5
Forecasting and Fudge Factors Modelling 0 0 0 0 1 1 3 12
Future Perspectives 0 0 0 0 0 1 1 2
Global Effects of Innovation and Technology 0 0 0 0 0 1 1 3
Globalization and Consumer Behavior 0 0 0 0 1 1 3 28
Globalization and Emerging Firms 0 0 0 0 0 1 3 4
Globalization and Trade Structure 0 0 0 0 1 1 3 3
Innovation Management 0 0 0 0 1 1 6 13
Innovations, Technology, and Economies of Scale 0 0 0 1 0 3 9 32
International Finance 0 0 0 0 0 0 3 3
International Pricing Strategies 0 0 0 0 2 3 8 8
International Trade Negotiation 0 0 0 0 1 5 6 6
Introduction 0 0 0 0 0 0 1 2
Logistics Management 0 0 0 0 1 1 11 11
Managing Brands in Competitive Marketplaces 0 0 0 0 0 1 5 16
Managing Market Shifts 0 0 0 0 0 0 1 4
Market Communication and Grapevine 0 0 0 1 1 1 2 5
Market Research and Decision Design 0 0 0 0 2 3 4 4
Market Trend Analysis 0 0 0 1 2 2 5 10
Marketing Research 0 0 0 0 0 0 0 0
Marketing Research 0 0 0 0 0 0 1 1
Neurobehavioral Perspectives 0 0 0 0 1 1 1 5
New Trends in Brand Management 0 0 0 0 0 1 4 6
Organizations and Innovation 0 0 0 0 0 0 2 11
Political Environment and Legal Factors 0 1 1 1 1 3 5 5
Preparation for Export–Import 0 0 0 0 3 5 10 10
Pricing Strategy 0 0 0 0 0 0 0 4
Pricing Strategy 0 0 0 0 1 2 2 2
Process Innovation and Value Chain Management 0 0 0 0 0 0 1 4
Product and Brand Strategy 0 0 0 0 0 1 2 2
Product and Brand Strategy 0 0 0 0 1 2 2 2
Promotion Strategies 0 0 1 1 0 2 7 7
Reasoned Action and Planned Behavior 0 0 1 1 0 0 4 9
Relationship Strategy 0 0 0 0 2 5 7 7
Rethinking Marketing 0 0 0 0 0 4 6 7
Shifts in Business-Politics Paradigms: Exploring Lessons and Future Growth 0 0 0 0 0 1 4 6
Shifts in Marketing Communication 0 0 0 1 1 1 2 5
Social Marketing 0 0 0 0 0 0 0 7
Social Media Metrics 0 0 0 0 1 6 8 12
Social Media and Consumer Insight 0 0 0 2 1 1 1 18
Social Media and Markets 0 0 0 1 0 3 4 8
Social Psychology of Consumers 0 0 0 0 1 4 5 9
Strategic Capability and Direction 0 0 0 0 2 4 4 4
Strategic Capability and Direction 0 0 0 0 0 0 3 8
Strategic Planning with Social Media 0 0 0 0 0 0 2 5
Sustainable Marketing 0 0 0 1 1 3 5 10
Technology Diffusion and Adoption 0 0 0 0 0 2 4 13
Technology and Media Effectiveness 0 0 0 0 2 2 3 5
Technology and ‘Generation Next’ Business 0 0 0 0 1 1 3 6
The Agile Mind-Set 0 0 0 0 2 2 3 7
The Entrepreneurial Mindset 0 0 0 2 7 8 18 48
The Human Factors 0 0 0 0 5 6 12 24
The Human Factors 0 1 1 1 7 20 25 39
Understanding International Business 0 0 0 0 0 0 1 1
Understanding Market Competition 0 0 0 0 1 2 2 5
Understanding Market Environment 0 0 0 0 1 1 3 4
Understanding the Market Environment 0 0 0 0 0 0 0 0
Total Chapters 0 2 8 29 123 233 466 1,163
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Statistics updated 2026-01-09