Access Statistics for Rajagopal

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Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Administration of Sales Force Tasks under Field Conditions 0 0 0 71 0 3 6 640
Analysis of Customer Portfolio and Relationship Management Models: Bridging Managerial Dimensions 0 0 0 1,907 0 2 4 7,555
Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries 0 0 0 325 4 7 11 1,971
Architecting Brands: Managerial Process and Control for Emerging Enterprises 0 0 1 138 0 5 7 495
Arousal and Merriment as Decision Drivers among Young Consumers 0 0 0 49 0 7 8 256
Brand Metrics: A Tool to Measure Performance 0 0 1 1,062 1 5 11 4,136
Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market 0 0 0 181 2 13 13 1,018
Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products 0 0 0 81 0 2 4 584
Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior 1 1 3 217 1 7 14 733
Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms 1 1 1 446 1 5 5 2,970
Conational Drivers Influencing Brand Preference among Consumers 0 0 0 161 1 6 9 521
Consumer Culture and Purchase Intentions towards Fashion Apparel 0 2 3 445 1 9 18 1,501
Consumer Perspectives of Brand Extension Effects: Information Analysis Determining the Consumer Behaviour Patterns 0 0 0 1,489 0 1 2 4,866
Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores 0 1 2 174 0 3 8 863
Determinants of Shopping Behavior of Urban Consumers 1 1 1 268 2 8 13 747
Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency 0 0 0 57 1 2 2 282
Economic Integration and Trade Competitiveness in Latin America 0 0 0 291 2 3 5 763
Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance 0 0 0 135 0 1 4 646
Effects of Functional Performance of Distribution Channels on Transactional Relationship in Mexican Market Environment 0 0 0 216 1 6 13 1,426
Emerging Perspectives on Self Service Technologies in Retail Banking 0 0 0 356 1 4 6 1,209
Growing Shopping Malls and Behavior of Urban Shoppers 0 0 2 688 0 9 19 3,161
Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico 0 0 0 480 0 1 2 2,014
Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico 0 0 0 378 2 5 7 1,688
Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis 0 0 1 665 1 2 7 3,158
Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis 0 0 0 1,285 0 2 10 6,086
Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit 0 0 0 0 0 8 9 9
Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance 0 0 0 196 1 4 8 868
Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response 0 0 0 329 0 4 5 1,555
Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market 0 0 0 359 0 1 3 1,217
Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage 0 0 0 804 0 7 11 2,843
Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis 0 0 0 409 1 7 10 2,471
New Product Introduction and Seasonality Effect in Food Products Retailing 0 0 1 154 2 5 8 872
Optimizing Franchisee Sales and Business Performance in Retail Food Sector 0 0 0 103 0 3 6 332
Orchestration of the Marketing Strategy under Competitive Dynamics 1 1 2 128 2 5 11 534
Outsourcing Salespeople in Building Arousal towards Retail Buying 0 0 0 60 0 3 3 357
Point of Sales Promotions and Buying Stimulation in Retail Stores 0 0 0 349 1 5 5 1,615
Street Markets Influencing Consumer Behavior in Urban Habitat 1 1 3 103 3 7 10 353
Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance 0 0 0 639 0 2 3 2,949
Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators 0 0 0 43 2 6 6 285
Trade Openness and Inflation in Latin American Countries 0 0 1 217 1 3 6 543
Trust and Cross-Cultural Dissimilarities in Corporate Environment 0 0 0 96 0 4 5 418
Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis 0 0 0 293 0 2 2 1,145
Total Working Papers 5 8 22 15,847 34 194 319 67,655

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Analysing cognitive determinants in managerial decision-making 0 0 0 3 0 1 2 16
Analysis of stakeholder value derivation through corporate social responsibility for business growth and society's collateral benefits 0 0 0 8 0 0 1 26
Analytical frameworks for measuring the effects of cognitive factors in buying decisions 0 0 0 1 1 2 2 23
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico 0 0 0 26 0 1 9 113
Brand literacy and knowledge transfer process: analysis of purchase intentions among consumers in Mexico 0 0 0 4 0 1 3 19
Bricolage practices in developing applied educational tools: a comparative study of value-based entrepreneurship across emerging markets 0 0 2 2 0 0 6 8
Bridging sales and service quality functions in retailing high-technology consumer products 0 0 0 1 0 2 5 19
Buyer–supplier relationship and operational dynamics 0 0 0 2 1 9 11 33
Buying decisions towards organic products: an analysis of customer value and brand drivers 0 0 0 3 1 3 4 10
Challenges among women entrepreneurs in Mexico 0 0 0 15 1 5 6 75
Childhood memories affecting brand loyalty and consumption behaviour among adult consumers 3 8 19 37 6 15 40 104
Cognitive associations between advertising and brand response among consumers in Mexico 0 0 0 1 1 3 4 13
Cognitive factors affecting buying decision of young consumers: role of arousal and merriment 0 0 0 75 1 4 7 308
Competition versus cooperation: analysing strategy dilemma in business growth under changing social paradigms 0 0 0 5 0 0 2 30
Consumer preferences for green power in Mexico 0 0 0 1 0 1 3 24
Consumer response to seasonal clearance sales: experimental analysis of consumer personality traits in self-service stores 0 1 2 19 4 8 14 84
Consumption of organic food products in Latin America: role of knowledge and emotions among women consumers 0 0 0 4 2 4 7 17
Convergence of corporate social responsibility and business growth: an analytical framework 1 1 1 14 1 1 2 37
Convergence of quality and productivity in start-up enterprises: analysis of divergent value perspectives 0 0 0 4 0 1 3 10
Drivers of consumer attitudes towards online shopping in the Indian market: analysis through an extended TAM model 0 1 2 14 2 6 11 55
Dynamics of brand G-Force in developing market strategy 0 0 0 2 0 3 5 12
Dynamics of buyer–supplier codependency for optimising functional efficiency 0 0 0 0 0 0 1 2
Dynamics of disruptive innovations in outperforming global brands: a study in Mexico 0 0 0 2 1 1 3 14
Effects of customer services efficiency and market effectiveness on dealer performance 0 0 0 3 0 2 3 32
Empowering rural women's groups for strengthening economic linkages: Some Indian experiments 0 0 0 0 0 0 0 0
Facilities planning in retailing and value generation among urban consumers 1 1 1 4 2 3 3 14
Impact of consumer education and knowledge on purchase intentions within services industry: a study of symbiotic analysis in Mexico 0 0 1 3 4 4 7 27
Impact of referrals on buying decisions and cognitive behaviour among aging consumers 0 0 0 7 0 4 5 37
Impact of service co-creation on performance of firms: the mediating role of market oriented strategies 0 0 0 7 0 1 2 22
Impact of transaction costs on supply operations and price competitiveness in wholesale marketing: a study in reference to Mexico 0 0 0 21 1 3 9 83
Inferiority feeling and conspicuous buying behaviour: analysing quality of life concerns among consumers in Mexico 0 0 0 2 0 1 3 13
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis 0 0 0 5 1 5 9 37
Influence of nostalgic behaviour on the consumption patterns of adults: a conceptual framework 0 1 1 2 1 8 11 13
Interdependence of personality traits and brand identity in measuring brand performance 0 0 0 5 0 3 4 47
Leadership and CSR driving frugal and reverse innovations: a conceptual framework for SME-MNE partnerships 0 1 5 30 0 5 15 98
Measuring Variability Factors in Consumer Value for Profit Optimization in a Firm - A Framework for Analysis 0 0 0 23 0 6 8 162
Measuring customer value and market dynamics for new products of a firm: an analytical construct for gaining competitive advantage 0 0 0 6 0 3 3 45
Measuring performance of sale force: analysis of administrative and behavioural parameters 0 0 0 63 1 3 4 332
Organisational players' role in CSR: a study of qualifying performance determinants of non-governmental and public sector organisations 0 0 0 9 0 2 3 25
Research framework for analysing consumerism in Mexico towards renewable energy products 0 0 0 5 0 1 2 25
Reverse accountability and leadership in social enterprises: analysis of social control and openness for pragmatic organisational design 1 1 3 3 2 7 9 9
Role of digital marketing in driving business performance in emerging markets: an analytical framework 0 0 2 64 0 3 8 154
Shifts in organisational design, culture and structural paradigms in financial organisations during economic recession 0 0 0 8 1 3 4 19
Strategies for architecting power brands: a market oriented outlook 0 0 0 1 1 1 2 12
Switching behaviour of consumers across options in the energy market: a comparative analysis in Mexico 0 0 0 8 1 9 11 29
Synchronising innovation in sustainability and cultural transformation within urban ecosystem 0 0 0 0 1 3 3 3
TRADE OPENNESS AND ECONOMIC GROWTH IN LATIN AMERICAN COUNTRIES 0 1 1 290 0 7 17 745
Trade Competitiviness, Productivity and Institutional Reforms in Latin America, 1950-2003 0 0 0 177 0 2 6 636
Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis 0 0 1 143 0 6 11 594
Total Journal Articles 6 16 41 1,132 38 166 313 4,265

Book File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Agile Marketing Strategies 0 0 0 1 0 2 7 21
Architecting Enterprise 0 0 0 0 0 4 7 19
Business Dynamics in North America 0 0 0 0 0 1 2 7
Competitive Branding Strategies 0 0 1 1 2 4 7 38
Contemporary Marketing Strategy 0 0 0 2 1 5 20 116
Contemporary Marketing Strategy 0 0 0 0 2 7 7 7
Crowd-Based Business Models 0 0 0 0 0 3 4 12
Darwinian Fitness in the Global Marketplace 0 0 0 0 0 3 6 11
Decisions in International Trade and Logistics 0 0 0 0 2 4 12 12
Managing Social Media and Consumerism 0 0 0 1 0 5 14 31
Sustainable Businesses in Developing Economies 0 0 1 3 0 2 4 21
Sustainable Growth in Global Markets 0 0 0 7 0 3 12 45
The Butterfly Effect in Competitive Markets 0 0 0 1 0 2 7 44
Transgenerational Marketing 0 0 0 4 0 1 3 45
Total Books 0 0 2 20 7 46 112 429

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Advanced Marketing-Mix 0 0 0 0 1 2 4 4
Advanced Marketing-Mix 0 0 0 0 0 1 2 2
Brand Audit 0 0 0 1 0 1 3 9
Brand Portfolio Management 0 0 0 0 6 10 18 26
Brand Positioning and Value Creation 0 0 0 1 1 4 5 12
Brand-Market Risks 0 0 0 0 0 0 1 3
Branding Decisions 0 0 0 0 2 5 5 11
Branding Strategy 0 0 0 0 0 6 6 11
Branding in Emerging Markets 0 0 0 0 2 5 6 9
Business Growth and Local Effects 0 0 0 1 0 3 3 4
Challenges Ahead 0 0 0 0 0 3 3 4
Challenges of the Butterfly Effect 0 0 0 0 1 1 1 13
Chaos in Markets 0 0 0 0 0 6 8 19
Communication Conflicts 0 0 0 0 0 2 3 9
Competition Matrix 0 0 0 2 1 3 5 17
Competition versus Cooperation 0 0 0 1 0 2 3 9
Competitive Advantage: Analysis and Strategy 0 0 0 0 0 1 4 7
Consumer Behavior and Cognitive Theories 0 0 1 4 0 5 11 52
Consumer Behavior: External Factors 0 0 2 2 3 20 66 174
Consumer Behavior: External Factors 0 0 0 0 19 50 57 57
Consumer Behavior: Internal Factors 0 0 0 0 2 8 10 10
Consumer Behavior: Internal Factors 0 0 0 1 0 3 15 91
Consumer Dynamics 0 0 0 0 0 8 11 26
Consumer Marketplace 0 0 0 0 1 1 1 4
Consumer Value Management 0 0 0 1 1 5 6 11
Convergence of Local Enterprises with Large Corporations: Bridging Industry 4.0 Functions on Broader Business Canvass 0 0 0 0 0 1 1 7
Crowd-Based Business Leadership and Strategies 0 0 0 0 0 2 4 16
Crowd-Based Business Modeling 0 0 0 0 0 0 1 7
Crowd-Based Service Design 0 0 0 0 0 2 3 9
Crowdfunding 0 0 0 0 0 3 4 20
Crowdsourcing 0 0 0 0 1 3 4 10
Customer-Centric Business Management 0 0 0 0 0 1 1 5
Darwinism in Business 0 0 0 0 1 1 1 17
Darwinism in the Marketplace 0 0 0 0 2 3 6 31
Decision Making 0 0 0 0 0 4 6 11
Decision Space: Collective Intelligence 0 0 0 0 0 2 3 9
Digital Communities 0 0 0 0 0 1 3 12
Disruptive Innovations and Technologies 0 0 0 0 3 7 11 22
Distribution and Promotion Strategy 0 0 0 0 1 20 21 21
Distribution and Promotion Strategy 0 0 0 0 1 4 5 14
Economic and Cultural Factors 0 0 1 1 0 5 8 8
Epilogue: The Extent of Agility 0 0 0 0 0 1 3 5
Forecasting and Fudge Factors Modelling 0 0 0 0 0 1 2 12
Future Perspectives 0 0 0 0 0 1 2 3
Global Effects of Innovation and Technology 0 0 0 0 1 1 2 4
Globalization and Consumer Behavior 0 0 0 0 0 2 2 29
Globalization and Emerging Firms 0 0 0 0 1 2 4 6
Globalization and Trade Structure 0 0 0 0 0 1 3 3
Innovation Management 0 0 0 0 1 3 6 15
Innovations, Technology, and Economies of Scale 0 0 0 1 0 1 9 33
International Finance 0 0 0 0 1 1 4 4
International Pricing Strategies 0 0 0 0 2 8 14 14
International Trade Negotiation 0 0 0 0 0 2 7 7
Introduction 0 0 0 0 0 2 3 4
Logistics Management 0 0 0 0 2 5 15 15
Managing Brands in Competitive Marketplaces 0 0 0 0 1 2 6 18
Managing Market Shifts 0 0 0 0 0 2 3 6
Market Communication and Grapevine 0 0 0 1 0 1 2 5
Market Research and Decision Design 0 0 0 0 2 5 7 7
Market Trend Analysis 0 0 0 1 4 6 9 14
Marketing Research 0 0 0 0 0 3 3 4
Marketing Research 0 0 0 0 0 2 2 2
Neurobehavioral Perspectives 0 0 0 0 0 1 1 5
New Trends in Brand Management 0 0 0 0 1 2 4 8
Organizations and Innovation 0 0 0 0 1 2 3 13
Political Environment and Legal Factors 0 0 1 1 1 5 9 9
Preparation for Export–Import 1 1 1 1 1 8 15 15
Pricing Strategy 0 0 0 0 0 2 2 6
Pricing Strategy 0 0 0 0 1 5 6 6
Process Innovation and Value Chain Management 0 0 0 0 0 1 1 5
Product and Brand Strategy 0 0 0 0 0 4 5 5
Product and Brand Strategy 0 0 0 0 1 4 5 6
Promotion Strategies 0 0 1 1 1 2 9 9
Reasoned Action and Planned Behavior 0 0 1 1 0 2 6 11
Relationship Strategy 0 0 0 0 0 2 7 7
Rethinking Marketing 0 0 0 0 0 0 6 7
Shifts in Business-Politics Paradigms: Exploring Lessons and Future Growth 0 0 0 0 0 1 3 7
Shifts in Marketing Communication 0 0 0 1 0 1 1 5
Social Marketing 0 0 0 0 1 2 2 9
Social Media Metrics 0 0 0 0 0 2 8 13
Social Media and Consumer Insight 0 0 0 2 1 2 2 19
Social Media and Markets 0 0 0 1 1 2 6 10
Social Psychology of Consumers 0 0 0 0 0 3 6 11
Strategic Capability and Direction 0 0 0 0 0 0 3 8
Strategic Capability and Direction 0 0 0 0 0 5 7 7
Strategic Planning with Social Media 0 0 0 0 1 2 3 7
Sustainable Marketing 0 0 0 1 0 1 4 10
Technology Diffusion and Adoption 0 0 0 0 1 3 7 16
Technology and Media Effectiveness 0 0 0 0 0 2 2 5
Technology and ‘Generation Next’ Business 0 0 0 0 0 1 2 6
The Agile Mind-Set 0 0 0 0 0 2 3 7
The Entrepreneurial Mindset 0 0 0 2 0 7 17 48
The Human Factors 0 0 0 0 1 7 11 26
The Human Factors 0 0 1 1 2 11 28 43
Understanding International Business 0 0 0 0 0 1 2 2
Understanding Market Competition 0 0 0 0 1 2 3 6
Understanding Market Environment 0 0 0 0 0 1 2 4
Understanding the Market Environment 0 0 0 0 2 5 5 5
Total Chapters 1 1 9 30 82 369 653 1,409
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Statistics updated 2026-03-04