Access Statistics for prof Rajagopal

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Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Administration of Sales Force Tasks under Field Conditions 0 0 0 71 0 0 1 635
Analysis of Customer Portfolio and Relationship Management Models: Bridging Managerial Dimensions 0 0 0 1,907 1 1 4 7,552
Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries 0 0 0 325 0 1 5 1,963
Architecting Brands: Managerial Process and Control for Emerging Enterprises 0 0 1 138 0 0 2 489
Arousal and Merriment as Decision Drivers among Young Consumers 0 0 0 49 0 0 3 249
Brand Metrics: A Tool to Measure Performance 0 0 4 1,062 0 2 13 4,129
Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market 0 0 0 181 0 0 0 1,005
Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products 0 0 0 81 1 1 2 581
Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior 0 2 4 216 0 4 8 724
Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms 0 0 0 445 0 0 0 2,965
Conational Drivers Influencing Brand Preference among Consumers 0 0 1 161 0 1 3 513
Consumer Culture and Purchase Intentions towards Fashion Apparel 0 0 5 443 0 1 22 1,489
Consumer Perspectives of Brand Extension Effects: Information Analysis Determining the Consumer Behaviour Patterns 0 0 0 1,489 0 0 3 4,865
Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores 1 1 2 173 2 2 5 859
Determinants of Shopping Behavior of Urban Consumers 0 0 0 267 0 1 4 737
Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency 0 0 1 57 0 0 1 280
Economic Integration and Trade Competitiveness in Latin America 0 0 0 291 0 0 2 760
Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance 0 0 0 135 0 0 2 643
Effects of Functional Performance of Distribution Channels on Transactional Relationship in Mexican Market Environment 0 0 0 216 4 4 4 1,417
Emerging Perspectives on Self Service Technologies in Retail Banking 0 0 0 356 0 0 0 1,203
Growing Shopping Malls and Behavior of Urban Shoppers 0 0 4 688 1 3 14 3,152
Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico 0 0 0 378 0 1 1 1,682
Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico 0 0 0 480 0 0 2 2,012
Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis 0 1 2 665 0 1 8 3,155
Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis 0 0 0 1,285 1 2 7 6,082
Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit 0 0 0 0 0 0 1 1
Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance 0 0 1 196 0 1 6 863
Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response 0 0 0 329 0 0 1 1,551
Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market 0 0 0 359 0 0 1 1,214
Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage 0 0 0 804 0 0 1 2,833
Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis 0 0 0 409 1 2 3 2,464
New Product Introduction and Seasonality Effect in Food Products Retailing 0 0 0 153 0 0 1 865
Optimizing Franchisee Sales and Business Performance in Retail Food Sector 0 0 0 103 0 0 4 327
Orchestration of the Marketing Strategy under Competitive Dynamics 1 1 1 127 1 1 5 528
Outsourcing Salespeople in Building Arousal towards Retail Buying 0 0 1 60 0 0 1 354
Point of Sales Promotions and Buying Stimulation in Retail Stores 0 0 0 349 0 0 0 1,610
Street Markets Influencing Consumer Behavior in Urban Habitat 0 0 2 101 0 0 5 344
Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance 0 0 0 639 0 0 0 2,946
Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators 0 0 0 43 0 0 2 279
Trade Openness and Inflation in Latin American Countries 0 0 1 217 0 1 3 539
Trust and Cross-Cultural Dissimilarities in Corporate Environment 0 0 0 96 1 1 4 414
Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis 0 0 0 293 0 0 0 1,143
Total Working Papers 2 5 30 15,837 13 31 154 67,416

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Analysing cognitive determinants in managerial decision-making 0 0 0 3 0 0 1 14
Analysis of stakeholder value derivation through corporate social responsibility for business growth and society's collateral benefits 0 0 0 8 0 0 2 25
Analytical frameworks for measuring the effects of cognitive factors in buying decisions 0 0 0 1 0 0 1 21
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico 0 0 0 26 0 1 4 106
Brand literacy and knowledge transfer process: analysis of purchase intentions among consumers in Mexico 0 0 1 4 1 1 2 17
Bricolage practices in developing applied educational tools: a comparative study of value-based entrepreneurship across emerging markets 0 0 2 2 1 1 7 7
Bridging sales and service quality functions in retailing high-technology consumer products 0 0 0 1 0 2 3 16
Buyer–supplier relationship and operational dynamics 0 0 0 2 0 0 1 22
Buying decisions towards organic products: an analysis of customer value and brand drivers 0 0 0 3 0 0 0 6
Challenges among women entrepreneurs in Mexico 0 0 0 15 0 0 4 70
Childhood memories affecting brand loyalty and consumption behaviour among adult consumers 0 2 10 24 0 5 25 76
Cognitive associations between advertising and brand response among consumers in Mexico 0 0 0 1 0 0 0 9
Cognitive factors affecting buying decision of young consumers: role of arousal and merriment 0 0 0 75 0 0 4 304
Competition versus cooperation: analysing strategy dilemma in business growth under changing social paradigms 0 0 0 5 0 0 3 30
Consumer preferences for green power in Mexico 0 0 0 1 0 0 1 21
Consumer response to seasonal clearance sales: experimental analysis of consumer personality traits in self-service stores 0 0 2 17 1 1 9 72
Consumption of organic food products in Latin America: role of knowledge and emotions among women consumers 0 0 0 4 0 0 0 10
Convergence of corporate social responsibility and business growth: an analytical framework 0 0 0 13 0 0 1 35
Convergence of quality and productivity in start-up enterprises: analysis of divergent value perspectives 0 0 2 4 0 0 4 9
Drivers of consumer attitudes towards online shopping in the Indian market: analysis through an extended TAM model 0 0 1 13 0 2 4 48
Dynamics of brand G-Force in developing market strategy 0 0 0 2 0 0 0 7
Dynamics of buyer–supplier codependency for optimising functional efficiency 0 0 0 0 1 1 1 2
Dynamics of disruptive innovations in outperforming global brands: a study in Mexico 0 0 0 2 1 1 2 12
Effects of customer services efficiency and market effectiveness on dealer performance 0 0 0 3 0 0 0 29
Empowering rural women's groups for strengthening economic linkages: Some Indian experiments 0 0 0 0 0 0 0 0
Facilities planning in retailing and value generation among urban consumers 0 0 0 3 0 0 2 11
Impact of consumer education and knowledge on purchase intentions within services industry: a study of symbiotic analysis in Mexico 0 0 1 3 1 1 3 22
Impact of referrals on buying decisions and cognitive behaviour among aging consumers 0 0 0 7 0 0 1 32
Impact of service co-creation on performance of firms: the mediating role of market oriented strategies 0 0 1 7 0 0 1 20
Impact of transaction costs on supply operations and price competitiveness in wholesale marketing: a study in reference to Mexico 0 0 0 21 0 0 3 76
Inferiority feeling and conspicuous buying behaviour: analysing quality of life concerns among consumers in Mexico 0 0 1 2 1 1 4 12
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis 0 0 0 5 0 0 1 28
Influence of nostalgic behaviour on the consumption patterns of adults: a conceptual framework 0 0 1 1 0 0 2 2
Interdependence of personality traits and brand identity in measuring brand performance 0 0 0 5 0 0 3 44
Leadership and CSR driving frugal and reverse innovations: a conceptual framework for SME-MNE partnerships 0 0 2 27 0 1 6 87
Measuring Variability Factors in Consumer Value for Profit Optimization in a Firm - A Framework for Analysis 0 0 0 23 0 0 1 154
Measuring customer value and market dynamics for new products of a firm: an analytical construct for gaining competitive advantage 0 0 0 6 0 0 1 42
Measuring performance of sale force: analysis of administrative and behavioural parameters 0 0 0 63 0 0 0 328
Organisational players' role in CSR: a study of qualifying performance determinants of non-governmental and public sector organisations 0 0 0 9 0 1 1 23
Research framework for analysing consumerism in Mexico towards renewable energy products 0 0 0 5 0 1 1 24
Reverse accountability and leadership in social enterprises: analysis of social control and openness for pragmatic organisational design 1 1 2 2 1 1 2 2
Role of digital marketing in driving business performance in emerging markets: an analytical framework 1 1 2 63 1 3 8 150
Shifts in organisational design, culture and structural paradigms in financial organisations during economic recession 0 0 5 8 0 0 5 15
Strategies for architecting power brands: a market oriented outlook 0 0 0 1 0 0 0 10
Switching behaviour of consumers across options in the energy market: a comparative analysis in Mexico 0 0 0 8 0 0 2 19
TRADE OPENNESS AND ECONOMIC GROWTH IN LATIN AMERICAN COUNTRIES 0 0 0 289 0 1 11 735
Trade Competitiviness, Productivity and Institutional Reforms in Latin America, 1950-2003 0 0 0 177 0 0 1 631
Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis 0 0 1 143 0 0 2 585
Total Journal Articles 2 4 34 1,107 9 25 140 4,020

Book File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Agile Marketing Strategies 0 0 0 1 0 0 10 18
Architecting Enterprise 0 0 0 0 0 0 4 14
Business Dynamics in North America 0 0 0 0 0 0 0 5
Competitive Branding Strategies 0 0 1 1 0 1 10 34
Contemporary Marketing Strategy 0 0 0 2 2 4 22 105
Crowd-Based Business Models 0 0 0 0 0 0 0 8
Darwinian Fitness in the Global Marketplace 0 0 0 0 0 0 2 6
Decisions in International Trade and Logistics 0 0 0 0 2 5 6 6
Managing Social Media and Consumerism 0 0 0 1 3 4 9 24
Sustainable Businesses in Developing Economies 0 1 1 3 0 1 2 18
Sustainable Growth in Global Markets 0 0 2 7 0 2 10 38
The Butterfly Effect in Competitive Markets 0 0 0 1 0 2 7 42
Transgenerational Marketing 0 0 0 4 0 0 1 43
Total Books 0 1 4 20 7 19 83 361

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Advanced Marketing-Mix 0 0 0 0 0 0 0 0
Brand Audit 0 0 0 1 0 1 3 7
Brand Portfolio Management 0 0 0 0 1 2 8 14
Brand Positioning and Value Creation 0 0 1 1 0 0 2 7
Brand-Market Risks 0 0 0 0 0 0 2 3
Branding Decisions 0 0 0 0 0 0 2 6
Branding Strategy 0 0 0 0 0 0 3 5
Branding in Emerging Markets 0 0 0 0 0 1 3 4
Business Growth and Local Effects 0 0 0 1 0 0 0 1
Challenges Ahead 0 0 0 0 0 0 1 1
Challenges of the Butterfly Effect 0 0 0 0 0 0 2 12
Chaos in Markets 0 0 0 0 0 0 0 11
Communication Conflicts 0 0 0 0 0 0 1 6
Competition Matrix 0 0 0 2 0 0 1 13
Competition versus Cooperation 0 0 0 1 0 0 1 7
Competitive Advantage: Analysis and Strategy 0 0 0 0 1 1 1 4
Consumer Behavior and Cognitive Theories 0 1 1 4 0 3 6 46
Consumer Behavior: External Factors 0 0 2 2 2 6 91 149
Consumer Behavior: Internal Factors 0 0 0 1 4 4 25 85
Consumer Dynamics 0 0 0 0 0 0 4 17
Consumer Marketplace 0 0 0 0 0 0 0 3
Consumer Value Management 0 0 0 1 0 0 2 5
Convergence of Local Enterprises with Large Corporations: Bridging Industry 4.0 Functions on Broader Business Canvass 0 0 0 0 0 0 2 6
Crowd-Based Business Leadership and Strategies 0 0 0 0 0 0 2 12
Crowd-Based Business Modeling 0 0 0 0 0 1 2 7
Crowd-Based Service Design 0 0 0 0 0 0 0 6
Crowdfunding 0 0 0 0 0 1 2 17
Crowdsourcing 0 0 0 0 0 0 1 7
Customer-Centric Business Management 0 0 0 0 0 0 0 4
Darwinism in Business 0 0 0 0 0 0 0 16
Darwinism in the Marketplace 0 0 0 0 0 0 4 26
Decision Making 0 0 0 0 0 0 2 6
Decision Space: Collective Intelligence 0 0 0 0 0 1 2 7
Digital Communities 0 0 0 0 0 1 1 10
Disruptive Innovations and Technologies 0 0 0 0 0 1 3 13
Distribution and Promotion Strategy 0 0 0 0 0 0 3 9
Economic and Cultural Factors 0 1 1 1 0 1 2 2
Epilogue: The Extent of Agility 0 0 0 0 0 1 1 3
Forecasting and Fudge Factors Modelling 0 0 0 0 0 0 3 11
Future Perspectives 0 0 0 0 0 0 0 1
Global Effects of Innovation and Technology 0 0 0 0 0 0 0 2
Globalization and Consumer Behavior 0 0 0 0 0 0 2 27
Globalization and Emerging Firms 0 0 0 0 0 0 2 3
Globalization and Trade Structure 0 0 0 0 0 2 2 2
Innovation Management 0 0 0 0 0 1 7 12
Innovations, Technology, and Economies of Scale 0 0 0 1 0 5 8 29
International Finance 0 0 0 0 0 1 3 3
International Pricing Strategies 0 0 0 0 3 5 5 5
International Trade Negotiation 0 0 0 0 0 1 1 1
Introduction 0 0 0 0 0 0 1 2
Logistics Management 0 0 0 0 1 4 10 10
Managing Brands in Competitive Marketplaces 0 0 0 0 0 0 7 15
Managing Market Shifts 0 0 0 0 0 0 1 4
Market Communication and Grapevine 0 0 0 1 0 1 1 4
Market Research and Decision Design 0 0 0 0 0 0 1 1
Market Trend Analysis 0 0 0 1 1 1 4 8
Marketing Research 0 0 0 0 0 0 1 1
Neurobehavioral Perspectives 0 0 0 0 0 0 0 4
New Trends in Brand Management 0 0 0 0 0 0 3 5
Organizations and Innovation 0 0 0 0 0 0 3 11
Political Environment and Legal Factors 0 0 0 0 0 2 2 2
Preparation for Export–Import 0 0 0 0 0 0 5 5
Pricing Strategy 0 0 0 0 0 0 2 4
Process Innovation and Value Chain Management 0 0 0 0 0 0 1 4
Product and Brand Strategy 0 0 0 0 0 0 1 1
Promotion Strategies 0 0 1 1 0 0 5 5
Reasoned Action and Planned Behavior 0 0 1 1 0 2 4 9
Relationship Strategy 0 0 0 0 0 0 2 2
Rethinking Marketing 0 0 0 0 0 0 2 3
Shifts in Business-Politics Paradigms: Exploring Lessons and Future Growth 0 0 0 0 0 0 3 5
Shifts in Marketing Communication 0 0 0 1 0 0 1 4
Social Marketing 0 0 0 0 0 0 0 7
Social Media Metrics 0 0 0 0 0 0 3 6
Social Media and Consumer Insight 0 0 0 2 0 0 0 17
Social Media and Markets 0 0 0 1 0 0 2 5
Social Psychology of Consumers 0 0 0 0 0 0 1 5
Strategic Capability and Direction 0 0 0 0 0 1 3 8
Strategic Planning with Social Media 0 0 0 0 0 1 2 5
Sustainable Marketing 0 0 0 1 0 0 2 7
Technology Diffusion and Adoption 0 0 0 0 0 1 5 11
Technology and Media Effectiveness 0 0 0 0 0 0 1 3
Technology and ‘Generation Next’ Business 0 0 0 0 0 0 3 5
The Agile Mind-Set 0 0 0 0 0 0 1 5
The Entrepreneurial Mindset 0 0 0 2 0 5 11 40
The Human Factors 0 0 0 0 0 0 6 18
The Human Factors 0 0 0 0 0 2 6 19
Understanding International Business 0 0 0 0 0 0 1 1
Understanding Market Competition 0 0 0 0 0 0 1 3
Understanding Market Environment 0 0 0 0 0 0 2 3
Total Chapters 0 2 7 27 13 60 328 930
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Statistics updated 2025-10-06