Access Statistics for Rajagopal

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Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Administration of Sales Force Tasks under Field Conditions 0 0 0 71 0 0 5 640
Analysis of Customer Portfolio and Relationship Management Models: Bridging Managerial Dimensions 0 0 0 1,907 0 1 13 7,564
Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries 0 0 0 325 0 0 14 1,977
Architecting Brands: Managerial Process and Control for Emerging Enterprises 0 0 0 138 0 1 7 496
Arousal and Merriment as Decision Drivers among Young Consumers 0 0 0 49 0 0 8 257
Brand Metrics: A Tool to Measure Performance 0 0 1 1,063 1 2 11 4,140
Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market 0 0 0 181 0 0 16 1,021
Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products 0 0 0 81 1 1 5 585
Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior 0 0 2 218 0 0 13 737
Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms 0 0 1 446 0 2 13 2,978
Conational Drivers Influencing Brand Preference among Consumers 0 0 0 161 0 0 12 525
Consumer Culture and Purchase Intentions towards Fashion Apparel 1 1 4 447 2 4 20 1,509
Consumer Perspectives of Brand Extension Effects: Information Analysis Determining the Consumer Behaviour Patterns 0 0 0 1,489 2 3 12 4,877
Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores 0 0 2 174 0 0 7 864
Determinants of Shopping Behavior of Urban Consumers 0 0 1 268 1 2 15 752
Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency 0 0 0 57 1 1 7 287
Economic Integration and Trade Competitiveness in Latin America 0 0 0 291 2 2 7 767
Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance 0 0 0 135 0 0 5 648
Effects of Functional Performance of Distribution Channels on Transactional Relationship in Mexican Market Environment 0 0 1 217 0 0 18 1,431
Emerging Perspectives on Self Service Technologies in Retail Banking 0 0 0 356 0 0 7 1,210
Growing Shopping Malls and Behavior of Urban Shoppers 0 0 0 688 0 1 16 3,167
Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico 0 0 0 378 2 2 9 1,691
Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico 0 0 0 480 0 0 4 2,016
Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis 0 0 0 665 0 0 5 3,160
Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis 0 0 0 1,285 1 1 10 6,091
Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit 0 0 0 0 2 2 11 12
Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance 0 1 1 197 0 2 8 871
Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response 0 0 0 329 0 0 7 1,558
Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market 0 0 0 359 1 1 7 1,221
Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage 0 0 0 804 0 1 12 2,845
Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis 0 0 0 409 0 1 12 2,475
New Product Introduction and Seasonality Effect in Food Products Retailing 0 0 1 154 0 0 7 872
Optimizing Franchisee Sales and Business Performance in Retail Food Sector 0 0 0 103 0 1 8 335
Orchestration of the Marketing Strategy under Competitive Dynamics 0 0 2 128 0 2 9 536
Outsourcing Salespeople in Building Arousal towards Retail Buying 0 0 0 60 0 0 4 358
Point of Sales Promotions and Buying Stimulation in Retail Stores 0 0 0 349 0 0 7 1,617
Street Markets Influencing Consumer Behavior in Urban Habitat 0 0 2 103 1 1 10 354
Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance 0 0 0 639 0 0 4 2,950
Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators 0 0 0 43 0 2 9 288
Trade Openness and Inflation in Latin American Countries 0 0 0 217 1 1 10 549
Trust and Cross-Cultural Dissimilarities in Corporate Environment 0 0 0 96 0 0 5 418
Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis 0 0 0 293 0 0 7 1,150
Total Working Papers 1 2 18 15,853 18 37 396 67,799

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Analysing cognitive determinants in managerial decision-making 0 1 1 4 0 1 4 18
Analysis of stakeholder value derivation through corporate social responsibility for business growth and society's collateral benefits 0 0 0 8 0 0 2 27
Analytical frameworks for measuring the effects of cognitive factors in buying decisions 0 0 0 1 0 0 2 23
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico 0 0 0 26 0 1 13 119
Brand literacy and knowledge transfer process: analysis of purchase intentions among consumers in Mexico 0 1 1 5 0 2 11 27
Bricolage practices in developing applied educational tools: a comparative study of value-based entrepreneurship across emerging markets 1 1 1 3 2 2 5 11
Bridging sales and service quality functions in retailing high-technology consumer products 0 0 0 1 0 0 6 22
Buyer–supplier relationship and operational dynamics 0 0 0 2 0 0 14 36
Buying decisions towards organic products: an analysis of customer value and brand drivers 0 0 0 3 1 1 9 15
Challenges among women entrepreneurs in Mexico 0 0 0 15 0 0 5 75
Childhood memories affecting brand loyalty and consumption behaviour among adult consumers 0 2 17 41 0 10 45 121
Cognitive associations between advertising and brand response among consumers in Mexico 0 0 0 1 0 0 5 14
Cognitive factors affecting buying decision of young consumers: role of arousal and merriment 0 0 0 75 0 1 7 311
Competition versus cooperation: analysing strategy dilemma in business growth under changing social paradigms 0 0 0 5 0 2 5 35
Consumer preferences for green power in Mexico 0 0 0 1 0 0 6 27
Consumer response to seasonal clearance sales: experimental analysis of consumer personality traits in self-service stores 0 0 2 19 0 1 16 87
Consumption of organic food products in Latin America: role of knowledge and emotions among women consumers 0 0 0 4 0 1 9 19
Convergence of corporate social responsibility and business growth: an analytical framework 0 0 1 14 0 0 5 40
Convergence of quality and productivity in start-up enterprises: analysis of divergent value perspectives 0 0 0 4 0 0 5 14
Drivers of consumer attitudes towards online shopping in the Indian market: analysis through an extended TAM model 0 0 1 14 0 1 12 60
Dynamics of brand G-Force in developing market strategy 0 0 0 2 0 0 7 14
Dynamics of buyer–supplier codependency for optimising functional efficiency 0 0 0 0 1 2 4 5
Dynamics of disruptive innovations in outperforming global brands: a study in Mexico 0 0 0 2 0 1 7 18
Effects of customer services efficiency and market effectiveness on dealer performance 0 0 0 3 0 2 8 37
Empowering rural women's groups for strengthening economic linkages: Some Indian experiments 0 0 0 0 0 1 2 2
Facilities planning in retailing and value generation among urban consumers 0 0 1 4 0 2 6 17
Impact of consumer education and knowledge on purchase intentions within services industry: a study of symbiotic analysis in Mexico 0 0 0 3 0 0 8 29
Impact of referrals on buying decisions and cognitive behaviour among aging consumers 0 0 0 7 0 0 8 40
Impact of service co-creation on performance of firms: the mediating role of market oriented strategies 0 0 0 7 0 1 3 23
Impact of transaction costs on supply operations and price competitiveness in wholesale marketing: a study in reference to Mexico 0 0 0 21 0 0 7 83
Inferiority feeling and conspicuous buying behaviour: analysing quality of life concerns among consumers in Mexico 0 0 0 2 0 1 3 14
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis 0 0 0 5 0 0 11 39
Influence of nostalgic behaviour on the consumption patterns of adults: a conceptual framework 0 0 2 3 0 0 14 16
Interdependence of personality traits and brand identity in measuring brand performance 0 1 1 6 0 2 7 51
Leadership and CSR driving frugal and reverse innovations: a conceptual framework for SME-MNE partnerships 0 0 3 30 0 0 14 101
Measuring Variability Factors in Consumer Value for Profit Optimization in a Firm - A Framework for Analysis 1 1 1 24 2 2 13 167
Measuring customer value and market dynamics for new products of a firm: an analytical construct for gaining competitive advantage 0 0 0 6 0 0 4 46
Measuring performance of sale force: analysis of administrative and behavioural parameters 0 0 0 63 0 2 7 335
Organisational players' role in CSR: a study of qualifying performance determinants of non-governmental and public sector organisations 0 0 0 9 0 0 4 27
Research framework for analysing consumerism in Mexico towards renewable energy products 0 0 0 5 0 1 5 29
Reverse accountability and leadership in social enterprises: analysis of social control and openness for pragmatic organisational design 0 0 2 3 0 0 9 10
Role of digital marketing in driving business performance in emerging markets: an analytical framework 0 0 2 64 0 0 5 154
Shifts in organisational design, culture and structural paradigms in financial organisations during economic recession 0 0 0 8 0 0 7 22
Strategies for architecting power brands: a market oriented outlook 0 1 1 2 0 1 5 15
Switching behaviour of consumers across options in the energy market: a comparative analysis in Mexico 0 0 0 8 0 0 16 35
Synchronising innovation in sustainability and cultural transformation within urban ecosystem 0 0 0 0 0 0 4 4
TRADE OPENNESS AND ECONOMIC GROWTH IN LATIN AMERICAN COUNTRIES 0 0 1 290 1 3 19 754
Trade Competitiviness, Productivity and Institutional Reforms in Latin America, 1950-2003 0 0 0 177 1 1 8 639
Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis 0 0 0 143 1 3 17 602
Total Journal Articles 2 8 38 1,143 9 48 418 4,429

Book File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Agile Marketing Strategies 0 0 0 1 0 0 8 26
Architecting Enterprise 0 0 0 0 0 1 6 20
Business Dynamics in North America 0 0 0 0 0 0 3 8
Competitive Branding Strategies 0 0 0 1 0 1 8 42
Contemporary Marketing Strategy 0 1 3 5 0 2 22 125
Contemporary Marketing Strategy 0 0 0 0 0 0 13 13
Crowd-Based Business Models 0 0 0 0 1 1 6 14
Darwinian Fitness in the Global Marketplace 0 0 0 0 0 0 6 12
Decisions in International Trade and Logistics 0 0 0 0 0 0 14 18
Managing Social Media and Consumerism 0 0 0 1 1 3 16 37
Sustainable Businesses in Developing Economies 0 1 1 4 1 2 5 23
Sustainable Growth in Global Markets 0 0 0 7 0 0 8 46
The Butterfly Effect in Competitive Markets 0 0 0 1 0 1 6 48
Transgenerational Marketing 0 0 0 4 0 0 3 46
Total Books 0 2 4 24 3 11 124 478

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Advanced Marketing-Mix 0 0 0 0 0 0 5 5
Advanced Marketing-Mix 0 0 0 0 0 0 4 4
Brand Audit 0 0 0 1 0 0 7 14
Brand Portfolio Management 0 0 0 0 0 2 20 33
Brand Positioning and Value Creation 0 0 0 1 0 0 5 12
Brand-Market Risks 0 0 0 0 0 0 1 4
Branding Decisions 0 0 0 0 0 0 6 12
Branding Strategy 0 0 0 0 0 0 6 11
Branding in Emerging Markets 0 0 0 0 0 0 6 10
Business Growth and Local Effects 0 0 0 1 0 0 4 5
Challenges Ahead 0 0 0 0 0 0 6 7
Challenges of the Butterfly Effect 0 0 0 0 0 0 2 14
Chaos in Markets 0 0 0 0 0 0 10 21
Communication Conflicts 0 0 0 0 1 1 8 14
Competition Matrix 0 0 0 2 0 0 7 20
Competition versus Cooperation 0 0 0 1 0 0 8 15
Competitive Advantage: Analysis and Strategy 0 0 0 0 0 1 6 9
Consumer Behavior and Cognitive Theories 0 0 0 4 2 3 21 67
Consumer Behavior: External Factors 0 0 0 0 3 5 112 112
Consumer Behavior: External Factors 0 0 0 2 0 1 37 184
Consumer Behavior: Internal Factors 0 0 0 1 1 4 28 109
Consumer Behavior: Internal Factors 0 0 0 0 1 14 40 40
Consumer Dynamics 0 0 0 0 1 1 12 29
Consumer Marketplace 0 0 0 0 0 0 3 6
Consumer Value Management 0 0 0 1 0 1 8 13
Convergence of Local Enterprises with Large Corporations: Bridging Industry 4.0 Functions on Broader Business Canvass 0 0 0 0 0 0 2 8
Crowd-Based Business Leadership and Strategies 0 0 0 0 0 0 7 19
Crowd-Based Business Modeling 0 0 0 0 0 0 1 8
Crowd-Based Service Design 0 0 0 0 0 0 7 13
Crowdfunding 0 0 0 0 0 0 6 23
Crowdsourcing 0 0 0 0 0 0 6 13
Customer-Centric Business Management 0 0 0 0 0 0 3 7
Darwinism in Business 0 0 0 0 0 0 6 22
Darwinism in the Marketplace 0 0 0 0 0 0 8 34
Decision Making 0 0 0 0 18 18 24 30
Decision Space: Collective Intelligence 0 0 0 0 0 0 4 11
Digital Communities 0 0 0 0 0 0 5 15
Disruptive Innovations and Technologies 0 0 0 0 0 1 13 26
Distribution and Promotion Strategy 0 0 0 0 0 0 25 25
Distribution and Promotion Strategy 0 0 0 0 0 0 6 15
Economic and Cultural Factors 0 0 0 1 0 0 7 9
Epilogue: The Extent of Agility 0 0 0 0 0 0 4 7
Forecasting and Fudge Factors Modelling 0 0 0 0 0 0 3 14
Future Perspectives 0 0 0 0 0 0 6 7
Global Effects of Innovation and Technology 0 0 0 0 0 1 6 8
Globalization and Consumer Behavior 0 0 0 0 0 0 4 31
Globalization and Emerging Firms 0 0 0 0 1 1 5 8
Globalization and Trade Structure 0 0 0 0 0 0 4 6
Innovation Management 0 0 0 0 0 0 6 18
Innovations, Technology, and Economies of Scale 0 0 0 1 0 1 12 41
International Finance 0 0 0 0 0 0 2 5
International Pricing Strategies 0 0 0 0 1 2 29 31
International Trade Negotiation 0 0 0 0 1 1 11 12
Introduction 0 0 0 0 0 0 3 5
Logistics Management 0 0 0 0 0 0 12 21
Managing Brands in Competitive Marketplaces 0 0 0 0 1 1 5 20
Managing Market Shifts 0 0 0 0 0 0 3 7
Market Communication and Grapevine 0 0 0 1 0 0 2 6
Market Research and Decision Design 0 0 0 0 0 0 9 10
Market Trend Analysis 0 0 0 1 0 2 12 19
Marketing Research 0 0 0 0 0 0 10 10
Marketing Research 0 0 0 0 0 0 5 6
Neurobehavioral Perspectives 0 0 0 0 0 0 2 6
New Trends in Brand Management 0 0 0 0 0 0 4 9
Organizations and Innovation 0 0 0 0 0 0 5 16
Political Environment and Legal Factors 0 0 1 1 0 0 15 17
Preparation for Export–Import 0 0 1 1 0 1 15 20
Pricing Strategy 0 0 0 0 0 0 6 10
Pricing Strategy 0 0 0 0 0 0 7 7
Process Innovation and Value Chain Management 0 0 0 0 0 1 2 6
Product and Brand Strategy 0 0 0 0 0 0 6 7
Product and Brand Strategy 0 0 0 0 0 0 6 6
Promotion Strategies 0 0 0 1 1 1 9 14
Reasoned Action and Planned Behavior 0 0 0 1 0 0 3 12
Relationship Strategy 0 0 0 0 0 0 6 8
Rethinking Marketing 0 0 0 0 0 0 7 10
Shifts in Business-Politics Paradigms: Exploring Lessons and Future Growth 0 0 0 0 0 0 3 8
Shifts in Marketing Communication 0 0 0 1 0 0 3 7
Social Marketing 0 0 0 0 0 0 3 10
Social Media Metrics 0 0 0 0 0 0 10 16
Social Media and Consumer Insight 0 0 0 2 1 1 5 22
Social Media and Markets 0 0 0 1 0 0 6 11
Social Psychology of Consumers 0 0 0 0 0 0 7 12
Strategic Capability and Direction 0 0 0 0 0 0 8 8
Strategic Capability and Direction 0 0 0 0 0 0 2 10
Strategic Planning with Social Media 0 0 0 0 0 0 5 10
Sustainable Marketing 0 0 0 1 0 0 5 12
Technology Diffusion and Adoption 0 0 0 0 0 1 10 21
Technology and Media Effectiveness 0 0 0 0 0 0 4 7
Technology and ‘Generation Next’ Business 0 0 0 0 0 0 1 6
The Agile Mind-Set 0 0 0 0 0 0 2 7
The Entrepreneurial Mindset 0 0 0 2 0 0 10 50
The Human Factors 0 0 0 0 0 0 12 30
The Human Factors 0 0 1 1 1 2 30 49
Understanding International Business 0 0 0 0 0 0 4 5
Understanding Market Competition 0 0 0 0 3 4 11 14
Understanding Market Environment 0 0 0 0 0 0 2 5
Understanding the Market Environment 0 0 0 0 0 0 8 8
Total Chapters 0 0 3 30 37 72 899 1,816
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Statistics updated 2026-09-10