Access Statistics for Theodor Valentin Purcarea

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A BRAND, Professor MOISÄ‚ ALTÄ‚R and the ecosystem of professional conversation as the expression of the intelligent management 0 0 2 36 1 1 4 47
A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era 1 3 8 38 3 6 24 88
A NEW BOOK OF PROF. DR. BERND HALLIER is already challenging the Professional Readers: FROM CRISIS TO COMPETENCE ( European Retail Academy, ORGAINVENT GmbH) 0 0 0 8 0 1 1 52
A Review of the Different Marketing Opinions on Marketers’ Maturity and Challenges in the Second Half of 2014 0 0 1 45 2 3 31 168
A marketing reality and its implications 0 0 0 24 0 0 0 84
AFER General Assembly and ONEF 2015, Section: Marketing. “ONEF me”–a Benchmark for Student Engagement 0 0 0 4 0 0 1 17
Achieving Excellence through Memorable Traveler Experience and Challenges,Opportunities and Solutions for Romanian Travel and Hospitality Industry 0 0 0 31 0 0 3 172
An increase of marketers’ focus on insight and action, adequately approaching the marketing stack 0 0 9 9 0 1 15 15
Art Therapy and Alternative Medicine with Prof. Dr. Bernd Hallier and Marie-Christin Hallier 0 0 0 8 0 1 6 45
Artificial Intelligence, Institutional-Spiritual Reconstruction and Lessons Learned from Progressive Brands 0 1 8 8 2 3 10 10
At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management 0 0 0 24 0 0 4 60
Brands and Emotionally Connected Customers in an Omni Channel World 0 2 13 13 0 2 14 14
CMO priorities in approaching consumer decision journey, and inspiration and influence in marketing 0 1 7 40 1 9 30 87
CMOs at the confluence of AI, CX, and Growth 0 0 11 27 1 2 22 56
CMOs’ strategic empowerment by effectively managing customer feedback 0 0 12 15 2 5 24 27
CONFIDENCE CRISIS AND EXITING NAIVE REALISM THROUGH INTEGRATIVE THINKING 0 0 3 31 0 0 4 84
Challenges of the modern retail trade 0 1 2 29 3 12 32 112
Competing in today’s challenging retail environment 0 0 3 13 2 2 12 34
Competing on CX in the Digital Age by Working Deep, Focusing on Valuable Digital Activities and a Digital Culture Strategy specific to the Human-Machine Partnership 0 0 13 13 3 3 16 16
Competing, Connecting, and Winning in Today’s Distribution and Merchandising 0 0 9 16 0 0 13 28
Consumer Welfare, Neuromarketing, Shopping, Wellbeing and Experiential Advantage. Valuing Happiness and Balancing Doing and Possessing 0 4 12 12 1 6 15 15
Conversational Commerce, New Marketing Tactics, CX, Loyalty and Emotions 0 2 25 35 1 5 47 65
Customers, Companies' Allies in Co-creating Value with the Support of Digital Technology and Marketers Want of Greater Levels of Integration in Their Digital Marketing Suite 0 1 1 11 0 1 3 22
Developing Marketing Capabilities by Mapping Customer Journey and Employer Journey, Considering the Blurring of Boundaries between Marketing, Technology and Management 0 2 25 39 2 6 39 64
Developing “Customer Engagement” Construct University 0 0 1 10 0 0 4 23
Direct-To-Consumer (DTC) Marketing Redivivus. Lessons to Learn for CMOs from DTC Companies 0 0 4 11 3 5 14 28
Distribution and the New Retail Imperative 0 0 3 21 1 2 9 43
Distribution in Romania at the shelf supremacy’s moment of truth: competition and cooperation 0 1 6 99 0 1 10 417
Distribution, the challenge of the super agility 0 0 0 26 0 0 4 64
Driving Competitive Advantage for Supply Chains by Delivering Relevant and Personal Customer Engagement 0 0 12 12 0 1 18 18
EFFECTIVE TEAMWORK AND LEADERSHIP, THE KEY TO GAINING COMPETITIVE EDGE IN THE NOWADAYS SERVICE INDUSTRY 0 0 0 42 0 0 2 133
ETHICS, THE ACTUAL STAKE OF RESTRUCTURING THE TRADE RELATIONS 0 1 7 102 0 2 9 356
Editorial The launching ceremony of AFER’s Volume “Pages from the Romanian Economic Higher Education History, 1843-2013” at the Romanian-American University 0 0 0 16 0 0 2 35
Editorial: A very special event, Dies Anniversarius - 20 Years Anniversary of the Romanian-American University 0 0 0 5 0 0 2 29
Editorial: An invitation to maturing interdisciplinary dialogue and to becoming architects of conversations generating responsible action 0 0 0 11 0 0 0 19
Editorial: Asuming the responsibility for upholding the shared goal of quality higher education. The policy of hope and faith in the future 0 0 0 8 1 1 2 23
Editorial: Being under the pressure, lets return to knowledge for understanding and assuming the integrative thinking management style 0 0 0 12 0 0 2 25
Editorial: Broadening our thinking, understanding the need of studying situations in a holistic way, and the innovative project management as a true proper way of managing change 0 0 0 21 0 0 2 36
Editorial: Contributing to reinventing management for the 21st century, by building our holistic story of realizing holistic marketing and developing a position guided by customer insights 0 1 2 27 0 1 2 52
Editorial: Facing a paradigm shift, by choosing to fight against displacing human values,against the order out of the truth 0 0 0 25 0 0 0 42
Editorial: From the challenge of ensuring the interface with the structure of capitalist economy to doing meaningful stuff that matters the most, to people, society, and the future 0 0 0 7 0 1 1 18
Editorial: Holistic Marketing Managers convicted to bringing data quality expertise, while spending and measuring the return of marketing investment in both, the physical and the second economy 0 1 4 56 0 1 4 97
Editorial: How rich together are we today? 0 0 0 13 0 0 3 29
Editorial: If the art of creating the brand can do better, could we all in the global community do better? 0 0 0 25 0 0 0 40
Editorial: In a time of deepening crisis, remaining in the game for customers thanks to the relationship culture necessary to the resilient organization 0 0 0 20 0 0 0 41
Editorial: Managing change by changing management: Facing the challenge of making management more adaptable, innovative, inspiring, and accountable 0 0 1 17 0 0 3 43
Editorial: Marketing accountability, critical dimensions of the new marketing organization, quality higher education and understanding the communication of new knowledge 0 0 0 26 0 0 0 49
Editorial: Refusing to be passive recipients as customers and striving to contribute to the courageous map of this new world of consumer space by encouraging authentic partners in great tasks of transformation 0 0 0 17 0 3 3 34
Editorial: SANABUNA International Congress, a good team work to inspire to action, and win-win-win 0 0 0 10 0 0 1 20
Editorial: The Capital City of Romania, Bucharest, a Proper Place for Sharing Ideas on Competition Policy and Creating Shared Value within the Strong Commitment of Promoting the Competition Culture 0 0 0 103 0 0 1 274
Editorial: The organizational health, the emotional memory of the organization, the positive associations of CRM capabilities, and the desired change to drive organizational performance 0 0 0 51 0 0 0 112
Editorial:Designing a holistic marketing management framework for application 0 2 4 35 0 2 5 96
Education and Communications within the Circular Economy, the Internet of Things, and the Third Industrial Revolution. Challenges ahead the“Competency based” Education Model 0 0 1 12 1 1 3 37
Employee experience, learning while executing, working on the organization’s health, and contributing to company’s innovation engine 0 1 2 8 0 1 4 12
Empowering People in the New Age of Image and Information 0 0 0 5 0 0 0 13
European Retail Academy (ERA) at its 10th Anniversary 0 0 0 7 0 0 1 27
Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania 0 0 4 19 0 0 10 42
Expo Milano 2015, TUTTOFOOD 2015, and SHOP 2015 0 0 4 33 0 0 9 82
Facing the challenges of the distribution process through interactive information exchange and innovation 0 0 0 20 0 0 2 42
From Keynes’s Predictions to the Second Economy and Chief Wellbeing Officer, Adequately Managing the New Distributive Era 0 0 0 3 0 0 1 5
HOW TO KEEP LOYAL RELATIONSHIPS WITH SERVICE CUSTOMERS USING HOLISTIC MARKETING 1 2 4 47 1 4 11 124
Hall of Fame of the European Retail Academy 0 0 0 1 0 0 0 9
Health Value for Sustainable Development, a Real Challenge 0 0 0 35 0 0 1 82
If the Founder gave us the “text” (1991-2008), now it’s time to supply the “commentary” on it with friends and the academic family 0 0 0 11 0 0 33 58
Innovation, Work Culture, Internet platforms, AI and the Pressing Threats to Globally and Domestically Economic Growth 0 0 6 6 2 2 8 8
Innovative Organization, Design Thinking, and the Customer’s End-to-End Experience 0 0 1 23 0 0 4 37
Investing for the future, and getting real value on the basis of a long-term road map 0 0 0 10 0 0 1 16
Knowing and trusting each other’s know-how in spending time in an intelligent manner, becoming more innovative in managing change 0 0 0 4 0 0 1 19
LAUDATIO 0 0 0 7 0 0 0 25
LAUDATIO 0 0 0 6 0 0 0 20
Leadership in the Era of the Agile Revolution. Driving Transformational Change: Awareness, Acceptance and Progress 0 0 21 21 1 1 24 24
Learning from Marketing and Sales Practice 0 0 1 12 0 0 3 21
Looking Ahead to the 25th Anniversary of the Romanian-American University 0 0 0 6 0 0 0 14
Looking at Trends and Designing a Next-Generation Operating Model Putting CX Reshaped by Digital at the Heart of It 0 0 1 10 1 1 5 19
Looking forward to meeting the challenges of an assessment of regulatory constraints on competition in three key sectors 0 0 0 5 0 0 0 13
MARKETING’ S CONTINUOUS RISE AND SHINE 1 2 3 67 1 2 3 108
Management, a Hard Job Filled with Complexity, Doing What Your Mission Is and Improving the Customer Experience 0 0 0 14 0 0 0 31
Marketers, challenged to prove their new skills within the context of the actual trends 0 0 0 28 0 0 4 61
Marketers’ Wisdom in Delivering What Customers Want 1 1 1 11 1 1 7 27
Marketing Organization in the Digital Age, the Engagement Gap, Digital Investments, AI, and CLV’s Role 0 0 0 11 0 0 3 18
Marketing as a center of constant improvement and change 1 1 2 27 1 1 5 54
Marketing planning methodology, organizing for marketing transformation, and ensuring relevance and consistency for customers, while understanding emotional nuance 0 0 1 14 6 6 10 32
Marketing’s Renaissance by Committing to Improve CX 0 0 5 19 0 1 9 31
Marketing’s progress beyond its heritage functions: New Marketing, New CMO, and the Revenue Potential 1 3 15 32 1 5 26 56
Modern Marketing within the Context of the Significant Disruption, and Marketers’ Future Challenges including CX Success 1 6 6 6 3 11 11 11
Modern Marketing, CX, CRM, Customer Trust and Identity 1 5 20 20 6 15 42 42
More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Valahia University of Targoviste 0 0 0 4 0 0 3 24
More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Valahia University of Targoviste 0 0 0 5 0 0 1 48
New Challenges for B2B Marketers 0 3 14 93 0 7 39 185
New Challenges for CMOs while Embarking on the Growth Journey 0 0 22 22 2 5 32 32
On the Path to Greater Trust While Going Through a Major Transformation 0 0 0 42 0 0 0 64
Professional Readers Challenged Again by Prof. Dr. Bernd Hallier with "Food Waste Management" 0 0 1 7 0 0 4 53
Professor Radu Titus MARINESCU, a true provider of vision and direction for his students through excellent teaching and support, and promoter of community engagement, of public-private partnerships, and lifelong learning, serving both, as a Teacher, and as an ambassador of his hometown Buftea 0 0 0 8 0 0 2 41
Promoting the proper high quality educational media in the era of the Chief Executive Student 0 0 0 7 0 0 1 17
Re-engineering marketing in the digital age 0 0 15 21 4 4 20 31
Retail digital marketing strategies 2 2 24 24 2 6 35 35
Retail in the era of Omni channel marketing 0 0 5 42 1 2 13 84
Retail revolution and the always connected consumers 1 1 5 29 2 3 12 63
Retailers: Facing the disruption of the traditional ways of doing business 1 1 5 33 5 6 20 110
Retailers’ Current Topics in Discussion 0 4 11 11 1 7 18 18
Retailers’ Reinvention in Harmony with the Shopping Tendencies 0 2 2 2 2 5 5 5
Retailers’ Technology Investments, Behavioral economics, Psychographic Profiling and the Paradox of the New Technology 0 0 9 19 0 0 10 22
Rethinking the Business by Ensuring Marketing Transformation 0 0 1 33 1 1 3 65
Road Map for the Store of the Future, World Premiere, May 4, 2015, at SHOP 2015, Expo Milano 2015 0 1 4 37 0 2 11 82
Services Marketing in the Era of Disruption and Digital Transformation 0 1 22 24 12 17 79 83
Setting up the Right Organizational Support so as to Offer Consumers the Right Time, the Right content, and the Right Experience 0 0 0 4 0 0 2 8
Strategic Thinking, Value Creation, Ecosystem Revolution, Growth Strategies, CX Value Chain and CX Policies 0 1 2 8 0 1 4 13
Telling the Truth about the Difference Made by Data and Analytics, Bridging the Gap between the Marketing and Technology, and Improving Data-Driven Results 1 2 4 11 1 2 7 20
The Challenge of a Truly Omni Channel Approach for Retailers 1 2 3 33 1 12 21 92
The Future of Retail Impacted by the Smart Phygital Era 3 6 28 28 19 27 77 77
The Latest Issue of our Partner Journal, "Marketing Science and Inspirations", Comenius University in Bratislava, Slovakia 0 0 0 4 0 0 0 15
The Magic of Growth, the New Business Models Offered by the “Crowdsourcing Economy” and Building Trusted Innovation 0 0 0 9 0 0 0 19
The Real Need of Being Equipped with Food and Nutrition Education 0 2 11 11 0 4 13 13
The Research of the Organizational Culture in Romania 0 1 2 19 0 1 4 24
The Significance of Teamwork Governed by Values and Principles 0 0 0 5 0 0 0 16
The actuality of a message of Prof. Dr. Bernd HALLIER 0 0 0 4 4 4 9 41
The challenge of mastering the art of changing quickly, the practice of search marketing and staying in sync with customer’s ever changing life stages 0 0 0 8 0 0 0 18
The future of marketing. Enabling personalization and focusing on the content experience at scale 3 10 10 10 6 17 17 17
The latest issue of our partner journal, "Marketing Science and Inspirations", Comenius University in Bratislava, Slovakia 0 0 0 7 0 1 3 33
The latest issue of our partner journal, Marketing Science and Inspirations 0 0 0 6 0 0 0 20
The latest issue of our partner journal, Marketing Science and Inspirations, Comenius University in Bratislava, Slovakia 0 0 0 13 1 2 3 70
The latest issue of our partner journal, „Marketing Science and Inspirations”, Vol. XI, 2016, Number 1, Comenius University in Bratislava, Slovakia 0 0 1 4 0 0 1 14
The month of March 2013 in Romania, and the imperative of the “fight†to correlated unfolding of understanding and action of the evolution in society and nature 0 0 0 17 0 1 1 35
The practice of marketing under the pressure of continuously updating the marketing capabilities platform 0 0 4 27 0 1 9 54
The retail market under the pressure of the technological change 0 0 1 26 3 3 8 67
The venerable Professor BENIAMIN COTIGARU passed away 0 0 0 6 0 0 2 26
Uberization, fleeting innovation, and the reality of the pleasure purchase 0 0 1 59 0 0 3 102
Understanding Emotion and Connecting It to the Brand, and the Brand to Results 1 2 7 15 1 2 10 25
Understanding Emotions… Quick and Easy, Emotions which Can Make All of Us Vulnerable. Emotion and Knowledge 0 2 2 2 1 3 3 3
Understanding what is expected, prioritizing activities, delivering on the promise, and adapting to the future by reskilling 0 0 1 10 0 0 4 20
Vasile STANESCU: Our world has entered a new temporality 0 0 2 6 1 1 8 31
WPA 2015 Bucharest, a love of humanity, by emphasizing on the basic values of solidarity and reciprocity 0 1 2 15 2 4 5 38
Waiting for the third spring, by considering all related interactions with customer that make up the customer experience and expanding our role in leading this customer experience 0 0 0 20 0 0 0 42
What we want readers to remember from this HMM reading experience 0 0 0 4 0 0 0 19
Total Journal Articles 21 88 527 2,771 126 292 1,236 6,832
6 registered items for which data could not be found


Statistics updated 2019-09-09