| Journal Article |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| A BRAND, Professor MOISÄ‚ ALTÄ‚R and the ecosystem of professional conversation as the expression of the intelligent management |
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0 |
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39 |
0 |
0 |
0 |
60 |
| A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era |
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1 |
1 |
57 |
1 |
2 |
2 |
161 |
| A NEW BOOK OF PROF. DR. BERND HALLIER is already challenging the Professional Readers: FROM CRISIS TO COMPETENCE ( European Retail Academy, ORGAINVENT GmbH) |
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0 |
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14 |
0 |
0 |
0 |
76 |
| A New Revolution in Marketing and Sales or a Role Redefinition? |
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1 |
6 |
1 |
2 |
3 |
8 |
| A Review of the Different Marketing Opinions on Marketers’ Maturity and Challenges in the Second Half of 2014 |
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49 |
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241 |
| A marketing reality and its implications |
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0 |
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25 |
0 |
0 |
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88 |
| AFER General Assembly and ONEF 2015, Section: Marketing. “ONEF me”–a Benchmark for Student Engagement |
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0 |
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6 |
0 |
0 |
0 |
30 |
| Achieving Excellence through Memorable Traveler Experience and Challenges,Opportunities and Solutions for Romanian Travel and Hospitality Industry |
0 |
0 |
0 |
31 |
0 |
1 |
1 |
192 |
| Adjusting to the New Reality on the Path to the Next Normal, Connecting to Customers, and Responding Appropriately to the Current Unprecedented Crisis |
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0 |
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12 |
1 |
1 |
1 |
22 |
| Aligning Marketing and Sales within the Evolving CMO Responsibilities: Ensuring Greater CX, Customer Success, and Value |
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1 |
23 |
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1 |
48 |
| An increase of marketers’ focus on insight and action, adequately approaching the marketing stack |
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0 |
0 |
17 |
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0 |
1 |
39 |
| Art Therapy and Alternative Medicine with Prof. Dr. Bernd Hallier and Marie-Christin Hallier |
0 |
0 |
0 |
9 |
0 |
0 |
0 |
61 |
| Artificial Intelligence, Institutional-Spiritual Reconstruction and Lessons Learned from Progressive Brands |
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0 |
1 |
9 |
1 |
1 |
2 |
19 |
| At the Confluence of Disruptive Technologies and Leadership by Collaboration and Correct Consensus, Combining ICT/AI with Human Intelligence/Values |
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5 |
5 |
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6 |
6 |
| At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management |
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26 |
1 |
1 |
4 |
84 |
| Brand as an Important Source of Power, and Risk Culture in Dealing with Organization’s Most Pressing Issues |
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1 |
5 |
0 |
1 |
3 |
9 |
| Brands and Emotionally Connected Customers in an Omni Channel World |
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0 |
0 |
18 |
0 |
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30 |
| Building Trust in AI-Driven Tools While Advancing on the Maturation of AI Use, Considering Consumers’ Views |
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1 |
6 |
6 |
0 |
2 |
11 |
11 |
| Business-Educational Partnership, Doing Work Better Across Time and Space, Integrating the Growth Triple Play, and Teamworking for Performance |
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4 |
3 |
4 |
4 |
13 |
| CMO priorities in approaching consumer decision journey, and inspiration and influence in marketing |
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0 |
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47 |
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1 |
128 |
| CMOs at the confluence of AI, CX, and Growth |
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38 |
1 |
1 |
2 |
109 |
| CMOs’ strategic empowerment by effectively managing customer feedback |
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18 |
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73 |
| CONFIDENCE CRISIS AND EXITING NAIVE REALISM THROUGH INTEGRATIVE THINKING |
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36 |
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0 |
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92 |
| Challenges of the modern retail trade |
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0 |
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35 |
3 |
4 |
5 |
244 |
| Competing in today s challenging retail environment |
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1 |
1 |
19 |
0 |
1 |
1 |
64 |
| Competing on CX in the Digital Age by Working Deep, Focusing on Valuable Digital Activities and a Digital Culture Strategy specific to the Human-Machine Partnership |
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15 |
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0 |
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25 |
| Competing, Connecting, and Winning in Today s Distribution and Merchandising |
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1 |
1 |
23 |
0 |
1 |
3 |
59 |
| Consumer Welfare, Neuromarketing, Shopping, Wellbeing and Experiential Advantage. Valuing Happiness and Balancing Doing and Possessing |
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1 |
24 |
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0 |
1 |
45 |
| Conversational Commerce, New Marketing Tactics, CX, Loyalty and Emotions |
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1 |
2 |
53 |
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1 |
2 |
120 |
| Costel NEGRICEA, Rector of the Romanian-American University received a Carol Davila U.M.F. Bucharest distinction |
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2 |
0 |
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2 |
12 |
| Customer Experience and Uncertainty, the Phygital CX Framework, Economics and the Paradoxes of the Evolution We Are In |
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2 |
2 |
9 |
0 |
3 |
6 |
20 |
| Customers, Companies' Allies in Co-creating Value with the Support of Digital Technology and Marketers Want of Greater Levels of Integration in Their Digital Marketing Suite |
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0 |
0 |
12 |
0 |
0 |
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33 |
| Developing Marketing Capabilities by Mapping Customer Journey and Employer Journey, Considering the Blurring of Boundaries between Marketing, Technology and Management |
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1 |
1 |
62 |
1 |
1 |
2 |
174 |
| Developing “Customer Engagement” Construct University |
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0 |
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11 |
0 |
0 |
0 |
30 |
| Digital Channels, Budgeting Decisions, and Marketing Metrics |
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0 |
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6 |
0 |
0 |
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11 |
| Direct-To-Consumer (DTC) Marketing Redivivus. Lessons to Learn for CMOs from DTC Companies |
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0 |
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13 |
0 |
0 |
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49 |
| Disrupted and Reshaped Global Supply Chains, Marketing Performance, and Marketers’ New Tool ChatGPT and Its Competition |
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2 |
3 |
42 |
0 |
2 |
3 |
65 |
| Distribution and the New Retail Imperative |
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2 |
2 |
29 |
0 |
2 |
2 |
69 |
| Distribution in Romania at the shelf supremacy’s moment of truth: competition and cooperation |
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0 |
0 |
113 |
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0 |
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470 |
| Distribution, the challenge of the super agility |
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0 |
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29 |
0 |
0 |
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95 |
| Driving Competitive Advantage for Supply Chains by Delivering Relevant and Personal Customer Engagement |
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0 |
0 |
20 |
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1 |
3 |
55 |
| ETHICS, THE ACTUAL STAKE OF RESTRUCTURING THE TRADE RELATIONS |
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1 |
1 |
118 |
0 |
2 |
3 |
395 |
| Economy of Care, Wellbeing, the Necessary Transformative Change, Human Resilience, the Virtue that Comes After Science, Compliance & Ethics |
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7 |
0 |
0 |
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13 |
| Editorial The launching ceremony of AFER’s Volume “Pages from the Romanian Economic Higher Education History, 1843-2013” at the Romanian-American University |
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16 |
1 |
1 |
1 |
49 |
| Editorial: A very special event, Dies Anniversarius - 20 Years Anniversary of the Romanian-American University |
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7 |
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0 |
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37 |
| Editorial: An invitation to maturing interdisciplinary dialogue and to becoming architects of conversations generating responsible action |
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1 |
16 |
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1 |
27 |
| Editorial: Asuming the responsibility for upholding the shared goal of quality higher education. The policy of hope and faith in the future |
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8 |
1 |
1 |
1 |
31 |
| Editorial: Being under the pressure, lets return to knowledge for understanding and assuming the integrative thinking management style |
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14 |
1 |
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1 |
34 |
| Editorial: Broadening our thinking, understanding the need of studying situations in a holistic way, and the innovative project management as a true proper way of managing change |
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22 |
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62 |
| Editorial: Contributing to reinventing management for the 21st century, by building our holistic story of realizing holistic marketing and developing a position guided by customer insights |
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36 |
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1 |
2 |
73 |
| Editorial: Facing a paradigm shift, by choosing to fight against displacing human values,against the order out of the truth |
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28 |
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47 |
| Editorial: From the challenge of ensuring the interface with the structure of capitalist economy to doing meaningful stuff that matters the most, to people, society, and the future |
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10 |
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27 |
| Editorial: Holistic Marketing Managers convicted to bringing data quality expertise, while spending and measuring the return of marketing investment in both, the physical and the second economy |
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61 |
1 |
1 |
1 |
109 |
| Editorial: How rich together are we today? |
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15 |
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2 |
45 |
| Editorial: If the art of creating the brand can do better, could we all in the global community do better? |
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26 |
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47 |
| Editorial: In a time of deepening crisis, remaining in the game for customers thanks to the relationship culture necessary to the resilient organization |
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1 |
23 |
1 |
1 |
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51 |
| Editorial: Managing change by changing management: Facing the challenge of making management more adaptable, innovative, inspiring, and accountable |
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19 |
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53 |
| Editorial: Marketing accountability, critical dimensions of the new marketing organization, quality higher education and understanding the communication of new knowledge |
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30 |
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2 |
2 |
64 |
| Editorial: Refusing to be passive recipients as customers and striving to contribute to the courageous map of this new world of consumer space by encouraging authentic partners in great tasks of transformation |
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18 |
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39 |
| Editorial: SANABUNA International Congress, a good team work to inspire to action, and win-win-win |
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10 |
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23 |
| Editorial: The Capital City of Romania, Bucharest, a Proper Place for Sharing Ideas on Competition Policy and Creating Shared Value within the Strong Commitment of Promoting the Competition Culture |
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103 |
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0 |
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284 |
| Editorial: The organizational health, the emotional memory of the organization, the positive associations of CRM capabilities, and the desired change to drive organizational performance |
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53 |
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123 |
| Editorial:Designing a holistic marketing management framework for application |
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0 |
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42 |
0 |
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1 |
110 |
| Education and Communications within the Circular Economy, the Internet of Things, and the Third Industrial Revolution. Challenges ahead the Competency based Education Model |
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0 |
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21 |
0 |
0 |
0 |
56 |
| Embracing AI-Driven Transformation as a Comprehensive Mindset, Better Serving Customers |
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2 |
5 |
0 |
0 |
2 |
6 |
| Emergent Trends, Decision Makers’ Challenge, AI-Driven Transformation, and Innovation Competition |
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1 |
3 |
3 |
0 |
1 |
3 |
3 |
| Employee experience, learning while executing, working on the organization s health, and contributing to company s innovation engine |
0 |
0 |
0 |
9 |
0 |
0 |
0 |
27 |
| Empowering People in the New Age of Image and Information |
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0 |
0 |
7 |
0 |
0 |
0 |
20 |
| Enabling cultural transformation, empowering hearts and minds, without stopping making sense |
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1 |
0 |
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1 |
3 |
| European Retail Academy (ERA) at its 10th Anniversary |
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0 |
0 |
8 |
0 |
0 |
4 |
58 |
| Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania |
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0 |
0 |
26 |
0 |
0 |
1 |
81 |
| Expo Milano 2015, TUTTOFOOD 2015, and SHOP 2015 |
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0 |
1 |
40 |
1 |
1 |
3 |
110 |
| Facing the challenges of the distribution process through interactive information exchange and innovation |
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0 |
0 |
20 |
1 |
1 |
1 |
47 |
| From Keynes s Predictions to the Second Economy and Chief Wellbeing Officer, Adequately Managing the New Distributive Era |
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0 |
0 |
10 |
0 |
0 |
0 |
24 |
| From Overcoming Adaptability Paradox to A New Dimension of Performance |
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0 |
0 |
2 |
0 |
0 |
0 |
5 |
| Good Thinking, Advances in the Coexistence of Human Intelligence and AI, and Being Successful in the Distribution Industry Disrupted by GenAI |
0 |
0 |
1 |
1 |
0 |
0 |
4 |
4 |
| Great Sadness for a Great Friend, Grande tristesse pour un Grand Ami, Prof. Dr. h. c. L on F. Wegnez |
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0 |
0 |
2 |
0 |
0 |
0 |
3 |
| HOW TO KEEP LOYAL RELATIONSHIPS WITH SERVICE CUSTOMERS USING HOLISTIC MARKETING |
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0 |
0 |
62 |
1 |
1 |
2 |
186 |
| Hall of Fame of the European Retail Academy |
0 |
0 |
0 |
2 |
0 |
0 |
1 |
25 |
| Health Value for Sustainable Development, a Real Challenge |
0 |
0 |
0 |
36 |
0 |
0 |
0 |
90 |
| High value-added content that extends beyond significant events |
1 |
3 |
3 |
3 |
1 |
3 |
3 |
3 |
| His Excellency Alfred H. MOSES at the Bucharest Diary. Memories of an American Ambassador Conference, February 20, 2020 |
0 |
0 |
0 |
15 |
0 |
0 |
0 |
27 |
| Honoring building organizational resilience and driving value, impacting positively on society, showing respect |
0 |
0 |
1 |
13 |
0 |
0 |
1 |
21 |
| Human Capital, Reskilling, Learning culture, and Microlearning |
0 |
0 |
0 |
23 |
0 |
0 |
0 |
44 |
| Human and Digital Transformation and the Future of CX, Being People-Centered |
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0 |
0 |
2 |
0 |
0 |
1 |
4 |
| If the Founder gave us the “text” (1991-2008), now it’s time to supply the “commentary” on it with friends and the academic family |
0 |
0 |
1 |
14 |
0 |
0 |
1 |
68 |
| In Memoriam Professor Vasile STÄ‚NESCU, Honorary Member of the Romanian Academy, and Honorary Member of the Romanian Distribution Committee |
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0 |
0 |
0 |
0 |
1 |
1 |
3 |
| Industry-Wide Competition and Business-Model Disruptions, Disruptive Technology and Innovation, Seeing the Menace Posed by Changes, Deeply Reflecting and Agilely Acting |
0 |
0 |
0 |
6 |
1 |
1 |
1 |
13 |
| Innovation, Work Culture, Internet platforms, AI and the Pressing Threats to Globally and Domestically Economic Growth |
0 |
0 |
0 |
7 |
0 |
1 |
1 |
19 |
| Innovative Organization, Design Thinking, and the Customer s End-to-End Experience |
0 |
0 |
0 |
25 |
1 |
1 |
1 |
53 |
| Investing for the future, and getting real value on the basis of a long-term road map |
0 |
0 |
0 |
13 |
0 |
0 |
0 |
24 |
| Knowing and trusting each other’s know-how in spending time in an intelligent manner, becoming more innovative in managing change |
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0 |
0 |
5 |
0 |
0 |
0 |
27 |
| LAUDATIO |
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0 |
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7 |
0 |
1 |
1 |
28 |
| LAUDATIO |
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0 |
0 |
8 |
1 |
1 |
1 |
34 |
| Leadership in the Era of the Agile Revolution. Driving Transformational Change: Awareness, Acceptance and Progress |
0 |
0 |
0 |
27 |
0 |
0 |
1 |
55 |
| Learning from Marketing and Sales Practice |
0 |
0 |
0 |
13 |
0 |
0 |
0 |
29 |
| Lessons to Learn in Adapting to Market Uncertainty. Limitation of Perspective, Balance of Feedback, and Experimenting Along the Way |
0 |
0 |
0 |
2 |
0 |
1 |
2 |
9 |
| Looking Ahead to the 25th Anniversary of the Romanian-American University |
0 |
0 |
0 |
6 |
0 |
0 |
0 |
23 |
| Looking at SANABUNA 2025 Fălticeni as a Perfect Touch to Creative Minds Capturing the Essence Based on Information-Driven Approach to Memorable Experiences |
0 |
0 |
2 |
2 |
0 |
0 |
5 |
5 |
| Looking at Trends and Designing a Next-Generation Operating Model Putting CX Reshaped by Digital at the Heart of It |
0 |
1 |
1 |
15 |
0 |
1 |
1 |
31 |
| Looking forward to meeting the challenges of an assessment of regulatory constraints on competition in three key sectors |
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0 |
0 |
5 |
0 |
0 |
0 |
16 |
| MARKETING’ S CONTINUOUS RISE AND SHINE |
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0 |
0 |
68 |
1 |
1 |
2 |
117 |
| Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It |
0 |
0 |
0 |
5 |
1 |
1 |
4 |
33 |
| Management, a Hard Job Filled with Complexity, Doing What Your Mission Is and Improving the Customer Experience |
0 |
0 |
0 |
14 |
1 |
1 |
1 |
39 |
| Marketers, challenged to prove their new skills within the context of the actual trends |
0 |
0 |
0 |
30 |
0 |
2 |
2 |
80 |
| Marketers’ Challenge to Take Advantage of Their AI Copilot’s Capabilities, Building Value and Improving Connection with their Customers |
0 |
1 |
1 |
1 |
0 |
1 |
1 |
1 |
| Marketers’ Wisdom in Delivering What Customers Want |
0 |
0 |
0 |
14 |
1 |
1 |
2 |
40 |
| Marketing Differentiators and the Corollary Mindset Shifts within the New Marketing |
0 |
0 |
3 |
31 |
2 |
4 |
15 |
124 |
| Marketing Organization in the Digital Age, the Engagement Gap, Digital Investments, AI, and CLV’s Role |
0 |
0 |
0 |
16 |
0 |
0 |
0 |
41 |
| Marketing Strategy to Navigate the Current Uncertain Landscape, Advancing on the Path to the Next Frontier of Resilience |
0 |
0 |
0 |
3 |
1 |
1 |
1 |
11 |
| Marketing as a center of constant improvement and change |
0 |
0 |
0 |
29 |
0 |
0 |
0 |
76 |
| Marketing planning methodology, organizing for marketing transformation, and ensuring relevance and consistency for customers, while understanding emotional nuance |
0 |
0 |
0 |
16 |
1 |
1 |
1 |
45 |
| Marketing’s Re-innovation in Terms of Will and Skill |
0 |
0 |
0 |
26 |
0 |
0 |
0 |
68 |
| Marketing’s Renaissance by Committing to Improve CX |
0 |
0 |
2 |
23 |
0 |
0 |
3 |
65 |
| Marketing’s progress beyond its heritage functions: New Marketing, New CMO, and the Revenue Potential |
0 |
0 |
1 |
65 |
0 |
0 |
1 |
133 |
| Modern Marketing within the Context of the Significant Disruption, and Marketers’ Future Challenges including CX Success |
0 |
0 |
0 |
15 |
0 |
0 |
0 |
32 |
| Modern Marketing, CX, CRM, Customer Trust and Identity |
0 |
1 |
4 |
59 |
1 |
3 |
23 |
294 |
| More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Valahia University of Targoviste |
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0 |
0 |
4 |
2 |
2 |
2 |
35 |
| More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Valahia University of Targoviste |
0 |
0 |
0 |
5 |
0 |
0 |
0 |
59 |
| Moving forward the frontiers of the feasible, considering marketing’s digital orchestrator role, and rethinking the marketing technology ecosystem |
0 |
0 |
0 |
4 |
1 |
1 |
1 |
9 |
| Moving to a New Collaborative Perspective and Way of Thinking, Synchronizing Technology with Innovation and Employees: Culture, Learning and Wellbeing, Elevating Socialization |
0 |
0 |
0 |
8 |
0 |
0 |
0 |
24 |
| New Challenges for B2B Marketers |
0 |
0 |
7 |
167 |
0 |
1 |
12 |
418 |
| New Challenges for CMOs while Embarking on the Growth Journey |
0 |
0 |
0 |
28 |
0 |
0 |
1 |
73 |
| New Technologies, Shopping Evolution, and the Next Retail Revolution |
0 |
1 |
4 |
28 |
1 |
4 |
9 |
84 |
| Observing and Accepting the Challenge of Managing Continuous Disruption, Focusing on Resilience, Adaptation, Innovation and Entrepreneurship |
0 |
0 |
0 |
1 |
0 |
0 |
0 |
2 |
| On the Path to Greater Trust While Going Through a Major Transformation |
0 |
0 |
0 |
44 |
0 |
0 |
0 |
70 |
| On the Path to a Culture Transformation in the Era of Uncertainty, Progressing by Taking Responsibility for the Journey Orchestration |
0 |
0 |
0 |
9 |
1 |
1 |
1 |
12 |
| Paying Attention to the Unrevealed Slice of the Current Unprecedented Crisis: Leadership Accountability, Making Evolving the Business Models and Implementing Lean Marketing Actions |
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0 |
1 |
25 |
1 |
1 |
2 |
48 |
| Perceiving with Great Lucidity the Changing Times, Staying Informed and Responsible Managing AI’s Risk While Enabling Innovation |
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0 |
2 |
2 |
0 |
0 |
8 |
8 |
| Placing Continuous Emphasis on Resilience, Agility and Innovation, Effectively Managing Technological Priorities |
1 |
2 |
7 |
7 |
1 |
3 |
9 |
9 |
| Priorities, Resources, and Working under the Current Heavy Pressures Following the Right Protocols. Solidarity and Empathy |
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0 |
0 |
27 |
0 |
1 |
1 |
50 |
| Prioritization of the Precision-Marketing Efforts and Rigorous Brand Building, Based on Commitment to Authenticity |
0 |
0 |
1 |
8 |
0 |
2 |
4 |
15 |
| Prof. Dr. Eliot SOREL, received the 2021 Romanians of Washington, DC Community Award |
0 |
0 |
0 |
2 |
0 |
1 |
14 |
52 |
| Prof. Eng. Ph.D. Victor GREU honored by the Military Technical Academy "Ferdinand I" on the anniversary of this renowned educational and research institution |
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0 |
1 |
1 |
1 |
1 |
3 |
3 |
| Professional Readers Challenged Again by Prof. Dr. Bernd Hallier with "Food Waste Management" |
0 |
0 |
0 |
9 |
0 |
1 |
2 |
78 |
| Professor MOISA ALTAR, a valuable well-deserved recognition. Promoter of cultural evolution in the science of interaction |
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0 |
0 |
1 |
1 |
1 |
7 |
9 |
| Professor Radu Titus MARINESCU, a true provider of vision and direction for his students through excellent teaching and support, and promoter of community engagement, of public-private partnerships, and lifelong learning, serving both, as a Teacher, and as an ambassador of his hometown Buftea |
0 |
0 |
0 |
8 |
0 |
2 |
3 |
56 |
| Promoting the proper high quality educational media in the era of the Chief Executive Student |
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0 |
0 |
7 |
0 |
0 |
0 |
24 |
| Putting Radical Marketing into Practice Immediately, Keeping Agile and Adaptable |
0 |
0 |
0 |
28 |
0 |
0 |
2 |
78 |
| RAU Engagement in Bridging and Broadening Perspectives – Promoting Romania’s Brand Through University Study Programs |
0 |
0 |
0 |
3 |
0 |
0 |
2 |
7 |
| Re-engineering marketing in the digital age |
0 |
0 |
0 |
23 |
0 |
0 |
0 |
46 |
| Refining the Emotional intelligence, Resilience Thinking, Ingredients of Success, a New Innovation Process, and Crisis as a Learning Experience |
0 |
0 |
0 |
3 |
0 |
0 |
0 |
5 |
| Reflecting on Spreading Positivity, Developing Authentic Relationships, Balancing the Human Touch and AI, Thinking in Systems and Considering Drivers of Growth |
1 |
3 |
3 |
3 |
1 |
3 |
3 |
3 |
| Resilience and Strategic Risk Management, Reskilling Considering Skills Descriptions and Enabling Learning, Accelerating the Innovation Cycle |
0 |
0 |
2 |
11 |
0 |
0 |
2 |
19 |
| Restarting the internal processes of the company’s receptive ecosystem, and managing complexity by better impacting organization based on the humanocratic management model |
0 |
0 |
0 |
13 |
0 |
0 |
0 |
26 |
| Retail Ongoing Reinvention at the Beginning of the New Era of Machine Knowledge Capital |
0 |
1 |
1 |
7 |
0 |
1 |
1 |
8 |
| Retail digital marketing strategies |
0 |
1 |
2 |
45 |
0 |
1 |
5 |
137 |
| Retail in the era of Omni channel marketing |
0 |
1 |
1 |
77 |
0 |
2 |
3 |
195 |
| Retail revolution and the always connected consumers |
0 |
1 |
1 |
33 |
0 |
1 |
2 |
98 |
| Retailers Current Topics in Discussion |
0 |
1 |
1 |
23 |
0 |
1 |
2 |
80 |
| Retailers Imperative of Ensuring Millennials Engaging and Relevant Brands Customer Journeys |
0 |
0 |
0 |
9 |
0 |
0 |
0 |
15 |
| Retailers Reinvention in Harmony with the Shopping Tendencies |
0 |
1 |
1 |
19 |
0 |
1 |
3 |
57 |
| Retailers Struggling to Adapt to the Changing Consumer |
0 |
1 |
1 |
15 |
0 |
1 |
1 |
72 |
| Retailers Technology Investments, Behavioral economics, Psychographic Profiling and the Paradox of the New Technology |
0 |
0 |
0 |
26 |
0 |
0 |
0 |
38 |
| Retailers current reflecting and learning from challenges |
0 |
1 |
1 |
16 |
1 |
4 |
4 |
37 |
| Retailers under Pressure of Faster Adaptation to the New Marketing Environment |
0 |
1 |
1 |
31 |
3 |
4 |
9 |
103 |
| Retailers: Facing the disruption of the traditional ways of doing business |
0 |
0 |
0 |
38 |
0 |
0 |
0 |
141 |
| Rethinking Strategic Planning for the Smart Phygital Future to Enable Resilience, Talent, Agility, and Improve Customer Experience |
0 |
3 |
5 |
25 |
0 |
4 |
8 |
46 |
| Rethinking the Business by Ensuring Marketing Transformation |
0 |
0 |
0 |
40 |
0 |
0 |
0 |
99 |
| Rewriting the Rules, 17 Years from the Launch of RAU Marketing Initiative Regarding New Skill Sets |
0 |
0 |
1 |
5 |
0 |
0 |
1 |
8 |
| Road Map for the Store of the Future, World Premiere, May 4, 2015, at SHOP 2015, Expo Milano 2015 |
0 |
0 |
0 |
42 |
0 |
0 |
0 |
103 |
| Romanian Competition Council Conference, November 6, 2023, at the National Military Circle, Marble Hall |
0 |
0 |
1 |
3 |
0 |
0 |
3 |
6 |
| Romanian Nation Branding New Moment of Reference, the Challenge of Creating Social and Economic Value, and Improving Social Constructs and Paradigms |
0 |
0 |
0 |
7 |
1 |
1 |
1 |
17 |
| Services Marketing in the Era of Disruption and Digital Transformation |
0 |
1 |
2 |
71 |
0 |
2 |
8 |
264 |
| Setting up the Right Organizational Support so as to Offer Consumers the Right Time, the Right content, and the Right Experience |
0 |
0 |
0 |
4 |
0 |
0 |
0 |
16 |
| Significant contributions included in the universal dowry of products of scientific creation in the economic field. The opportunization of the concept of distribution economy. The connection between economy and culture |
0 |
0 |
0 |
4 |
1 |
1 |
2 |
7 |
| Sixteen Years Since the Passing into Eternity of the Romanian-American University Founding-President and Rector Professor Ion SMEDESCU, PhD |
0 |
1 |
1 |
1 |
1 |
3 |
4 |
4 |
| Strategic Thinking, Value Creation, Ecosystem Revolution, Growth Strategies, CX Value Chain and CX Policies |
0 |
0 |
0 |
10 |
0 |
0 |
0 |
22 |
| Successful AmCham Panel Discussion on the occasion of the Launch of the Annual Report of the Romanian Competition Council |
0 |
0 |
0 |
1 |
0 |
1 |
1 |
6 |
| Telling the Truth about the Difference Made by Data and Analytics, Bridging the Gap between the Marketing and Technology, and Improving Data-Driven Results |
0 |
0 |
0 |
12 |
0 |
1 |
1 |
32 |
| The 33rd Anniversary Celebration of Romanian-American University, “A Miracle of Romania†|
0 |
0 |
5 |
5 |
0 |
0 |
12 |
12 |
| The Bucharest University of Economic Studies (ASE) has celebrated its 109th Anniversary, to mark its establishment by Royal Decree on April 6, 1913 |
0 |
0 |
0 |
4 |
3 |
3 |
3 |
14 |
| The Challenge of a Truly Omni Channel Approach for Retailers |
0 |
0 |
1 |
38 |
0 |
0 |
1 |
117 |
| The Future of Marketing Management and Accurately Understanding the News Impacting the Business, Resetting our Guiding Values |
0 |
0 |
0 |
48 |
1 |
1 |
2 |
98 |
| The Future of Retail Impacted by the Smart Phygital Era |
0 |
1 |
5 |
102 |
0 |
2 |
11 |
369 |
| The Impact of an Improved Smartphone App’s User Experience on the Mobile Customer Journey on the Romanian Market |
0 |
3 |
6 |
39 |
2 |
6 |
14 |
128 |
| The Latest Issue of our Partner Journal, "Marketing Science and Inspirations", Comenius University in Bratislava, Slovakia |
0 |
0 |
0 |
4 |
0 |
0 |
0 |
25 |
| The Magic of Growth, the New Business Models Offered by the Crowdsourcing Economy and Building Trusted Innovation |
0 |
0 |
0 |
11 |
1 |
1 |
2 |
28 |
| The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to the Next Normal |
1 |
2 |
13 |
117 |
3 |
7 |
36 |
339 |
| The Real Need of Being Equipped with Food and Nutrition Education |
0 |
0 |
0 |
18 |
0 |
0 |
0 |
47 |
| The Research of the Organizational Culture in Romania |
0 |
0 |
0 |
22 |
1 |
1 |
1 |
39 |
| The Significance of Teamwork Governed by Values and Principles |
1 |
1 |
1 |
6 |
1 |
1 |
1 |
28 |
| The Successful 5th International Conference Global Interferences of Knowledge Society (GIKS), October 24-25, 2024 Valahia University of Târgovişte |
0 |
2 |
2 |
2 |
0 |
4 |
4 |
4 |
| The actuality of a message of Prof. Dr. Bernd HALLIER |
0 |
0 |
0 |
6 |
0 |
0 |
0 |
50 |
| The challenge of mastering the art of changing quickly, the practice of search marketing and staying in sync with customer s ever changing life stages |
0 |
0 |
0 |
9 |
0 |
0 |
0 |
22 |
| The future of marketing. Enabling personalization and focusing on the content experience at scale |
0 |
0 |
3 |
64 |
0 |
0 |
15 |
155 |
| The latest issue of our partner journal, "Marketing Science and Inspirations", Comenius University in Bratislava, Slovakia |
0 |
0 |
0 |
7 |
1 |
1 |
1 |
41 |
| The latest issue of our partner journal, Marketing Science and Inspirations |
0 |
0 |
0 |
6 |
0 |
0 |
0 |
28 |
| The latest issue of our partner journal, Marketing Science and Inspirations, Comenius University in Bratislava, Slovakia |
0 |
0 |
0 |
13 |
0 |
0 |
0 |
94 |
| The latest issue of our partner journal, „Marketing Science and Inspirations”, Vol. XI, 2016, Number 1, Comenius University in Bratislava, Slovakia |
0 |
0 |
0 |
5 |
0 |
0 |
0 |
44 |
| The month of March 2013 in Romania, and the imperative of the “fight†to correlated unfolding of understanding and action of the evolution in society and nature |
0 |
0 |
0 |
17 |
0 |
0 |
0 |
39 |
| The practice of marketing under the pressure of continuously updating the marketing capabilities platform |
0 |
0 |
0 |
30 |
0 |
0 |
0 |
79 |
| The retail market under the pressure of the technological change |
0 |
0 |
0 |
30 |
1 |
2 |
6 |
116 |
| The venerable Professor BENIAMIN COTIGARU passed away |
0 |
0 |
0 |
7 |
0 |
0 |
2 |
43 |
| To Make the First Step in the Necessary New Journey, Harmonizing Efficiency and Resiliency and Not Only |
0 |
0 |
0 |
13 |
0 |
0 |
0 |
19 |
| Today s Biggest Problems Facing a Country, Differences Between the Economic Pessimists and Optimists, Society s Priority, and the Social Impact of Business |
0 |
0 |
0 |
4 |
0 |
0 |
0 |
6 |
| Today’s World, Living History, Conscious Experience, Institutional Response, Composable Business, Collaborative Interactions, and Fair Performance Management System |
0 |
0 |
0 |
4 |
0 |
0 |
0 |
12 |
| Uberization, fleeting innovation, and the reality of the pleasure purchase |
0 |
0 |
0 |
65 |
1 |
1 |
3 |
125 |
| Understanding Emotion and Connecting It to the Brand, and the Brand to Results |
0 |
0 |
1 |
20 |
0 |
0 |
2 |
55 |
| Understanding Emotions Quick and Easy, Emotions which Can Make All of Us Vulnerable. Emotion and Knowledge |
0 |
0 |
0 |
10 |
0 |
0 |
0 |
20 |
| Understanding what is expected, prioritizing activities, delivering on the promise, and adapting to the future by reskilling |
0 |
0 |
0 |
10 |
0 |
0 |
1 |
30 |
| Vasile STANESCU: Our world has entered a new temporality |
0 |
0 |
1 |
8 |
1 |
1 |
4 |
56 |
| WPA 2015 Bucharest, a love of humanity, by emphasizing on the basic values of solidarity and reciprocity |
0 |
0 |
0 |
16 |
1 |
2 |
2 |
58 |
| Waiting for the third spring, by considering all related interactions with customer that make up the customer experience and expanding our role in leading this customer experience |
0 |
0 |
0 |
20 |
0 |
0 |
0 |
48 |
| What we want readers to remember from this HMM reading experience |
0 |
0 |
1 |
5 |
0 |
0 |
1 |
26 |
| Total Journal Articles |
6 |
49 |
145 |
4,408 |
69 |
161 |
460 |
12,813 |
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