Access Statistics for Werner J. Reinartz

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Financial Performance Outcomes of B2B Customer Solution Offerings 0 0 0 0 1 2 3 38
Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully 0 0 0 4 7 15 39 310
Modeling customer lifetime value, retention, and churn 0 0 0 0 2 4 15 63
The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success 0 0 0 0 0 1 2 14
Total Working Papers 0 0 0 4 10 22 59 425

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A retrospective review of the first 35 years of the International Journal of Research in Marketing 0 0 6 33 1 4 20 91
An empirical comparison of the efficacy of covariance-based and variance-based SEM 2 4 11 37 7 15 61 178
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact 0 0 0 1 0 3 7 19
Capturing Retailers’ Brand and Customer Focus 0 0 0 8 0 5 14 48
Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 0 2 1 1 4 21
Customizing Prices in Online Markets 0 0 0 72 2 6 9 234
Digital Transformation and Value Creation: Sea Change Ahead 0 1 1 34 2 8 25 192
Discussion of “Quantitative and Qualitative Rankings of Scholars”: Feeling Good or Feeling Right? 0 0 0 3 0 2 6 36
Editorial 0 0 0 1 0 2 6 17
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities 2 4 8 33 9 26 64 164
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing 0 0 1 10 0 3 10 54
Improving customer profit predictions with customer mindset metrics through multiple overimputation 0 0 2 20 0 7 22 77
Investigating cross-buying and customer loyalty 0 2 5 26 3 16 44 102
Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success 0 0 1 1 0 6 12 26
Non-Food-Einzelhandel vor, während und nach der Pandemie - Implikationen für das Experience Management 0 0 0 0 0 4 8 10
Reimagining personalization in the physical store 1 2 4 11 5 20 42 61
Reinventing the Retailer: Retaining Relevance and Customer Access 0 0 0 0 0 3 7 10
Retailing Innovations in a Globalizing Retail Market Environment 0 2 4 19 3 17 33 126
Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 1 42 2 7 26 270
The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose 0 0 0 0 0 1 11 11
The impact of digital transformation on the retailing value chain 3 6 24 119 25 51 183 700
The managerial relevance of marketing science: Properties and genesis 0 0 0 2 1 6 34 46
Towards Perpetual Brand-Consumer Relationships 0 0 0 0 0 2 5 8
When and why do customer solutions pay off in business markets? 1 1 3 14 7 24 38 94
Total Journal Articles 9 22 71 488 68 239 691 2,595
1 registered items for which data could not be found

Book File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Customer Relationship Management 0 0 0 1 14 27 99 365
Customer Relationship Management 0 0 0 8 1 9 30 417
Total Books 0 0 0 9 15 36 129 782

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Applications of CRM in B2B and B2C Scenarios (Part I) 0 0 0 1 0 3 8 38
Applications of CRM in B2B and B2C Scenarios (Part II) 0 0 0 1 0 2 5 15
Applications of CRM in B2B and B2C Scenarios Part I 0 0 0 0 0 1 2 14
Applications of CRM in B2B and B2C Scenarios Part II 0 0 0 0 0 2 3 20
CRM Issues in the Business-To-Business Context 0 0 0 0 0 3 7 51
CRM in Social Media 0 0 0 0 0 2 7 42
Campaign Management 0 0 0 0 0 3 12 21
Campaign Management 0 0 0 0 1 4 16 43
Concepts of Customer Value 0 0 0 0 3 6 21 56
Customer Analytics Part I 0 0 0 0 1 2 6 18
Customer Analytics Part I 0 0 0 0 0 3 6 20
Customer Analytics Part II 0 0 0 0 0 2 5 20
Customer Analytics Part II 0 0 0 0 0 3 7 18
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 0 0 3 4 46
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 1 0 5 8 31
Customer Relationship Management Issues in the Business-To-Business Context 0 0 0 0 0 1 6 23
Data Mining 0 0 0 0 0 2 4 26
Data Mining 0 0 0 0 0 2 4 10
Decision Models for Customer Relationship Management (CRM) 0 0 0 0 0 2 8 42
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit 0 0 0 0 0 4 6 11
Future of CRM 0 0 0 0 1 6 19 56
Future of CRM 0 0 0 0 0 2 7 52
Impact of CRM on Marketing Channels 0 0 0 0 4 5 10 62
Impact of CRM on Marketing Channels 0 0 0 0 1 4 9 133
Implementing the CRM Strategy 0 0 0 0 0 1 3 23
Implementing the CRM Strategy 0 0 0 0 1 2 7 16
Loyalty Programs: Design and Effectiveness 0 0 0 1 4 39 120 219
Loyalty Programs: Design and Effectiveness 0 0 0 1 0 4 9 46
Modeling Customer Lifetime Value, Retention, and Churn 0 0 0 3 8 16 58 155
Relationship Marketing and the Concept of Customer Value 0 0 0 1 4 8 29 71
Software Tools and Dashboards 0 0 0 0 1 3 6 12
Software Tools and Dashboards 0 0 0 0 0 1 1 2
Strategic CRM 0 0 0 1 3 7 17 37
Strategic CRM 0 0 0 1 0 4 10 22
Strategic CRM Today 0 0 0 1 0 4 8 77
Strategic Customer Relationship Management Today 0 0 0 6 2 11 18 109
Understanding Customer Loyalty Programs 0 0 0 0 0 2 10 33
Understanding Customer Loyalty Programs 0 0 0 3 0 4 13 47
Using Databases 0 0 0 0 0 2 4 11
Using Databases 0 0 0 0 0 2 6 14
Total Chapters 0 0 0 21 34 182 509 1,762

logo

LogEc Home

Top Working Papers
Top Journal Articles
Top Books
Top Chapters
Top Software Items

Top Authors

Top Working Paper series and Journals

About LogEc

Authors with papers registered in the RePEc Author Service.

Register yourself as an author or register more papers in the RePEc Author Service.

Authors with no registered papers

RePEc
LogEc provides access and usage statistics for services based on the RePEc data set.

Örebro UniversityLogEc is hosted by the Örebro University School of Business.

Questions or comments? Please see our explanation of how the statistics are collected or e-mail

Since October 2025, abstract view statistics are potentially heavily influenced by traffic from AI bots and tools that we could not eliminate despite our best efforts.

Statistics updated 2026-06-04