Access Statistics for Werner J. Reinartz

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Financial Performance Outcomes of B2B Customer Solution Offerings 0 0 0 0 0 0 0 35
Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully 0 0 1 4 1 5 14 277
Modeling customer lifetime value, retention, and churn 0 0 0 0 2 3 7 52
The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success 0 0 0 0 1 1 2 13
Total Working Papers 0 0 1 4 4 9 23 377

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A retrospective review of the first 35 years of the International Journal of Research in Marketing 1 2 4 29 3 4 15 76
An empirical comparison of the efficacy of covariance-based and variance-based SEM 1 3 11 31 3 9 37 136
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact 0 0 0 1 0 1 1 13
Capturing Retailers’ Brand and Customer Focus 0 0 2 8 1 2 9 37
Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 0 2 1 1 3 18
Customizing Prices in Online Markets 0 0 0 72 1 2 3 227
Digital Transformation and Value Creation: Sea Change Ahead 0 0 1 33 2 2 13 169
Discussion of “Quantitative and Qualitative Rankings of Scholars”: Feeling Good or Feeling Right? 0 0 0 3 0 0 0 30
Editorial 0 0 0 1 0 2 2 13
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities 0 2 4 27 8 12 30 116
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing 0 0 0 9 0 1 2 46
Improving customer profit predictions with customer mindset metrics through multiple overimputation 0 0 2 19 3 4 13 63
Investigating cross-buying and customer loyalty 1 2 3 23 7 9 12 67
Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success 1 1 1 1 2 2 8 16
Non-Food-Einzelhandel vor, während und nach der Pandemie - Implikationen für das Experience Management 0 0 0 0 1 1 2 3
Reimagining personalization in the physical store 0 2 3 9 6 12 18 33
Reinventing the Retailer: Retaining Relevance and Customer Access 0 0 0 0 0 1 5 5
Retailing Innovations in a Globalizing Retail Market Environment 1 1 4 17 4 5 16 100
Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 1 2 42 3 7 28 257
The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose 0 0 0 0 1 3 6 6
The impact of digital transformation on the retailing value chain 3 7 16 104 13 36 86 565
The managerial relevance of marketing science: Properties and genesis 0 0 1 2 2 6 14 23
Towards Perpetual Brand-Consumer Relationships 0 0 0 0 0 0 0 3
When and why do customer solutions pay off in business markets? 0 0 2 11 0 0 5 56
Total Journal Articles 8 21 56 444 61 122 328 2,078
1 registered items for which data could not be found

Book File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Customer Relationship Management 0 0 0 1 7 12 47 283
Customer Relationship Management 0 0 0 8 2 5 22 392
Total Books 0 0 0 9 9 17 69 675

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Applications of CRM in B2B and B2C Scenarios (Part I) 0 0 0 1 1 2 5 32
Applications of CRM in B2B and B2C Scenarios (Part II) 0 0 0 1 0 0 0 10
Applications of CRM in B2B and B2C Scenarios Part I 0 0 0 0 0 0 0 12
Applications of CRM in B2B and B2C Scenarios Part II 0 0 0 0 0 0 4 17
CRM Issues in the Business-To-Business Context 0 0 0 0 0 0 1 45
CRM in Social Media 0 0 0 0 0 0 4 37
Campaign Management 0 0 0 0 1 1 4 29
Campaign Management 0 0 0 0 0 0 6 12
Concepts of Customer Value 0 0 0 0 0 2 6 38
Customer Analytics Part I 0 0 0 0 1 1 2 14
Customer Analytics Part I 0 0 0 0 0 0 1 15
Customer Analytics Part II 0 0 0 0 1 1 1 12
Customer Analytics Part II 0 0 0 0 1 1 1 16
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 1 1 1 3 24
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 0 0 0 6 43
Customer Relationship Management Issues in the Business-To-Business Context 0 0 0 0 0 0 0 17
Data Mining 0 0 0 0 0 0 1 22
Data Mining 0 0 0 0 1 1 2 7
Decision Models for Customer Relationship Management (CRM) 0 0 0 0 2 3 8 38
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit 0 0 0 0 0 0 5 7
Future of CRM 0 0 0 0 1 1 4 47
Future of CRM 0 0 0 0 2 2 7 41
Impact of CRM on Marketing Channels 0 0 0 0 2 4 6 56
Impact of CRM on Marketing Channels 0 0 0 0 0 2 2 126
Implementing the CRM Strategy 0 0 0 0 1 1 3 11
Implementing the CRM Strategy 0 0 0 0 1 2 4 22
Loyalty Programs: Design and Effectiveness 0 0 0 1 9 22 79 130
Loyalty Programs: Design and Effectiveness 0 0 1 1 0 0 7 38
Modeling Customer Lifetime Value, Retention, and Churn 0 0 0 3 6 11 27 109
Relationship Marketing and the Concept of Customer Value 0 0 0 1 2 7 11 51
Software Tools and Dashboards 0 0 0 0 0 0 2 7
Software Tools and Dashboards 0 0 0 0 0 0 0 1
Strategic CRM 0 0 0 1 0 1 4 21
Strategic CRM 0 0 0 1 1 1 1 13
Strategic CRM Today 0 0 0 1 1 1 12 72
Strategic Customer Relationship Management Today 0 0 2 6 0 1 11 94
Understanding Customer Loyalty Programs 0 0 0 0 0 0 3 24
Understanding Customer Loyalty Programs 0 0 0 3 2 3 6 39
Using Databases 0 0 0 0 0 2 3 11
Using Databases 0 0 0 0 0 0 0 7
Total Chapters 0 0 3 21 37 74 252 1,367

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Statistics updated 2025-11-08