Access Statistics for Werner J. Reinartz

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Financial Performance Outcomes of B2B Customer Solution Offerings 0 0 0 0 0 1 1 36
Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully 0 0 0 4 1 17 29 295
Modeling customer lifetime value, retention, and churn 0 0 0 0 1 7 14 59
The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success 0 0 0 0 0 0 1 13
Total Working Papers 0 0 0 4 2 25 45 403

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A retrospective review of the first 35 years of the International Journal of Research in Marketing 2 3 6 33 3 7 21 87
An empirical comparison of the efficacy of covariance-based and variance-based SEM 0 0 9 33 2 19 50 163
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact 0 0 0 1 0 2 4 16
Capturing Retailers’ Brand and Customer Focus 0 0 1 8 1 6 11 43
Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 0 2 0 2 5 20
Customizing Prices in Online Markets 0 0 0 72 0 1 3 228
Digital Transformation and Value Creation: Sea Change Ahead 0 0 1 33 4 14 23 184
Discussion of “Quantitative and Qualitative Rankings of Scholars”: Feeling Good or Feeling Right? 0 0 0 3 0 4 4 34
Editorial 0 0 0 1 1 2 4 15
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities 1 2 4 29 3 16 42 138
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing 0 0 1 10 0 3 7 51
Improving customer profit predictions with customer mindset metrics through multiple overimputation 0 0 3 20 0 6 18 70
Investigating cross-buying and customer loyalty 0 0 4 24 9 18 30 86
Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success 0 0 1 1 1 4 9 20
Non-Food-Einzelhandel vor, während und nach der Pandemie - Implikationen für das Experience Management 0 0 0 0 0 3 4 6
Reimagining personalization in the physical store 0 0 3 9 0 3 26 41
Reinventing the Retailer: Retaining Relevance and Customer Access 0 0 0 0 0 2 4 7
Retailing Innovations in a Globalizing Retail Market Environment 0 0 3 17 2 7 23 109
Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 1 42 2 5 26 263
The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose 0 0 0 0 0 4 10 10
The impact of digital transformation on the retailing value chain 0 8 22 113 11 53 153 649
The managerial relevance of marketing science: Properties and genesis 0 0 0 2 3 14 28 40
Towards Perpetual Brand-Consumer Relationships 0 0 0 0 0 2 3 6
When and why do customer solutions pay off in business markets? 0 1 4 13 2 13 16 70
Total Journal Articles 3 14 63 466 44 210 524 2,356
1 registered items for which data could not be found

Book File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Customer Relationship Management 0 0 0 8 2 9 24 408
Customer Relationship Management 0 0 0 1 7 41 81 338
Total Books 0 0 0 9 9 50 105 746

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Applications of CRM in B2B and B2C Scenarios (Part I) 0 0 0 1 0 1 7 35
Applications of CRM in B2B and B2C Scenarios (Part II) 0 0 0 1 0 1 3 13
Applications of CRM in B2B and B2C Scenarios Part I 0 0 0 0 1 1 1 13
Applications of CRM in B2B and B2C Scenarios Part II 0 0 0 0 1 1 2 18
CRM Issues in the Business-To-Business Context 0 0 0 0 1 3 4 48
CRM in Social Media 0 0 0 0 2 3 6 40
Campaign Management 0 0 0 0 0 4 11 18
Campaign Management 0 0 0 0 2 9 14 39
Concepts of Customer Value 0 0 0 0 2 10 15 50
Customer Analytics Part I 0 0 0 0 0 2 3 17
Customer Analytics Part I 0 0 0 0 0 1 4 16
Customer Analytics Part II 0 0 0 0 0 2 3 18
Customer Analytics Part II 0 0 0 0 0 3 4 15
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 1 0 1 3 26
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 0 0 0 4 43
Customer Relationship Management Issues in the Business-To-Business Context 0 0 0 0 2 5 5 22
Data Mining 0 0 0 0 0 2 2 24
Data Mining 0 0 0 0 0 1 2 8
Decision Models for Customer Relationship Management (CRM) 0 0 0 0 0 1 9 40
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit 0 0 0 0 0 0 3 7
Future of CRM 0 0 0 0 2 8 13 50
Future of CRM 0 0 0 0 0 2 5 50
Impact of CRM on Marketing Channels 0 0 0 0 1 2 5 129
Impact of CRM on Marketing Channels 0 0 0 0 0 1 6 57
Implementing the CRM Strategy 0 0 0 0 0 0 3 22
Implementing the CRM Strategy 0 0 0 0 0 2 6 14
Loyalty Programs: Design and Effectiveness 0 0 0 1 1 3 9 42
Loyalty Programs: Design and Effectiveness 0 0 0 1 7 43 110 180
Modeling Customer Lifetime Value, Retention, and Churn 0 0 0 3 7 25 50 139
Relationship Marketing and the Concept of Customer Value 0 0 0 1 2 7 22 63
Software Tools and Dashboards 0 0 0 0 0 0 0 1
Software Tools and Dashboards 0 0 0 0 0 2 4 9
Strategic CRM 0 0 0 1 1 8 10 30
Strategic CRM 0 0 0 1 1 3 6 18
Strategic CRM Today 0 0 0 1 0 1 4 73
Strategic Customer Relationship Management Today 0 0 1 6 0 3 10 98
Understanding Customer Loyalty Programs 0 0 0 0 4 7 9 31
Understanding Customer Loyalty Programs 0 0 0 3 0 3 9 43
Using Databases 0 0 0 0 0 2 2 9
Using Databases 0 0 0 0 0 0 4 12
Total Chapters 0 0 1 21 37 173 392 1,580

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Statistics updated 2026-03-04