Access Statistics for Werner J. Reinartz

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Financial Performance Outcomes of B2B Customer Solution Offerings 0 0 0 0 0 0 0 35
Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully 0 0 0 4 11 13 24 289
Modeling customer lifetime value, retention, and churn 0 0 0 0 3 5 10 55
The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success 0 0 0 0 0 1 2 13
Total Working Papers 0 0 0 4 14 19 36 392

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A retrospective review of the first 35 years of the International Journal of Research in Marketing 0 2 4 30 1 8 19 81
An empirical comparison of the efficacy of covariance-based and variance-based SEM 0 3 12 33 11 22 50 155
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact 0 0 0 1 1 2 3 15
Capturing Retailers’ Brand and Customer Focus 0 0 1 8 5 6 12 42
Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 0 2 0 1 3 18
Customizing Prices in Online Markets 0 0 0 72 0 1 3 227
Digital Transformation and Value Creation: Sea Change Ahead 0 0 1 33 5 8 16 175
Discussion of “Quantitative and Qualitative Rankings of Scholars”: Feeling Good or Feeling Right? 0 0 0 3 0 0 0 30
Editorial 0 0 0 1 0 0 2 13
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities 0 0 2 27 6 20 35 128
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing 0 1 1 10 1 3 5 49
Improving customer profit predictions with customer mindset metrics through multiple overimputation 0 1 3 20 0 4 13 64
Investigating cross-buying and customer loyalty 0 2 4 24 7 15 20 75
Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success 0 1 1 1 1 3 9 17
Non-Food-Einzelhandel vor, während und nach der Pandemie - Implikationen für das Experience Management 0 0 0 0 1 2 3 4
Reimagining personalization in the physical store 0 0 3 9 2 13 25 40
Reinventing the Retailer: Retaining Relevance and Customer Access 0 0 0 0 0 0 5 5
Retailing Innovations in a Globalizing Retail Market Environment 0 1 3 17 1 7 18 103
Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 1 42 2 6 28 260
The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose 0 0 0 0 0 1 6 6
The impact of digital transformation on the retailing value chain 5 9 20 110 21 65 131 617
The managerial relevance of marketing science: Properties and genesis 0 0 1 2 5 10 20 31
Towards Perpetual Brand-Consumer Relationships 0 0 0 0 0 1 1 4
When and why do customer solutions pay off in business markets? 1 2 4 13 1 2 7 58
Total Journal Articles 6 22 61 458 71 200 434 2,217
1 registered items for which data could not be found

Book File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Customer Relationship Management 0 0 0 8 3 12 22 402
Customer Relationship Management 0 0 0 1 15 36 61 312
Total Books 0 0 0 9 18 48 83 714

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Applications of CRM in B2B and B2C Scenarios (Part I) 0 0 0 1 0 3 7 34
Applications of CRM in B2B and B2C Scenarios (Part II) 0 0 0 1 0 2 2 12
Applications of CRM in B2B and B2C Scenarios Part I 0 0 0 0 0 0 0 12
Applications of CRM in B2B and B2C Scenarios Part II 0 0 0 0 0 0 3 17
CRM Issues in the Business-To-Business Context 0 0 0 0 2 2 3 47
CRM in Social Media 0 0 0 0 0 0 3 37
Campaign Management 0 0 0 0 4 6 9 34
Campaign Management 0 0 0 0 3 5 10 17
Concepts of Customer Value 0 0 0 0 4 6 10 44
Customer Analytics Part I 0 0 0 0 1 3 4 16
Customer Analytics Part I 0 0 0 0 1 1 2 16
Customer Analytics Part II 0 0 0 0 1 2 2 13
Customer Analytics Part II 0 0 0 0 1 2 2 17
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 0 0 0 6 43
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 1 0 2 4 25
Customer Relationship Management Issues in the Business-To-Business Context 0 0 0 0 2 2 2 19
Data Mining 0 0 0 0 1 2 3 8
Data Mining 0 0 0 0 1 1 2 23
Decision Models for Customer Relationship Management (CRM) 0 0 0 0 1 4 10 40
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit 0 0 0 0 0 0 4 7
Future of CRM 0 0 0 0 1 3 5 49
Future of CRM 0 0 0 0 1 4 9 43
Impact of CRM on Marketing Channels 0 0 0 0 1 2 4 128
Impact of CRM on Marketing Channels 0 0 0 0 0 2 6 56
Implementing the CRM Strategy 0 0 0 0 0 1 3 22
Implementing the CRM Strategy 0 0 0 0 1 3 5 13
Loyalty Programs: Design and Effectiveness 0 0 0 1 2 3 8 41
Loyalty Programs: Design and Effectiveness 0 0 0 1 23 39 99 160
Modeling Customer Lifetime Value, Retention, and Churn 0 0 0 3 9 20 35 123
Relationship Marketing and the Concept of Customer Value 0 0 0 1 2 9 18 58
Software Tools and Dashboards 0 0 0 0 0 0 0 1
Software Tools and Dashboards 0 0 0 0 0 0 2 7
Strategic CRM 0 0 0 1 2 3 6 24
Strategic CRM 0 0 0 1 0 3 3 15
Strategic CRM Today 0 0 0 1 1 2 6 73
Strategic Customer Relationship Management Today 0 0 1 6 2 3 11 97
Understanding Customer Loyalty Programs 0 0 0 0 2 2 5 26
Understanding Customer Loyalty Programs 0 0 0 3 1 4 8 41
Using Databases 0 0 0 0 1 1 1 8
Using Databases 0 0 0 0 0 1 4 12
Total Chapters 0 0 1 21 71 148 326 1,478

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Statistics updated 2026-01-09