Access Statistics for Werner J. Reinartz

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Financial Performance Outcomes of B2B Customer Solution Offerings 0 0 0 0 0 1 4 39
Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully 0 0 0 4 0 10 46 322
Modeling customer lifetime value, retention, and churn 0 0 0 0 1 1 15 65
The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success 0 0 0 0 0 0 2 14
Total Working Papers 0 0 0 4 1 12 67 440

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A retrospective review of the first 35 years of the International Journal of Research in Marketing 0 0 5 33 0 1 21 94
An empirical comparison of the efficacy of covariance-based and variance-based SEM 2 3 10 40 3 10 58 191
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact 0 0 0 1 0 0 6 19
Capturing Retailers’ Brand and Customer Focus 0 0 0 8 0 3 16 52
Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 0 2 0 0 4 21
Customizing Prices in Online Markets 0 0 0 72 0 1 9 235
Digital Transformation and Value Creation: Sea Change Ahead 0 1 2 35 0 3 29 196
Discussion of “Quantitative and Qualitative Rankings of Scholars”: Feeling Good or Feeling Right? 0 0 0 3 1 3 9 39
Editorial 0 0 0 1 0 1 5 18
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities 1 2 9 36 1 6 65 173
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing 0 0 1 10 0 3 11 57
Improving customer profit predictions with customer mindset metrics through multiple overimputation 0 0 1 20 0 1 18 78
Investigating cross-buying and customer loyalty 1 1 5 27 4 9 51 111
Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success 0 0 1 1 0 2 14 28
Non-Food-Einzelhandel vor, während und nach der Pandemie - Implikationen für das Experience Management 0 0 0 0 0 1 9 11
Reimagining personalization in the physical store 0 3 7 16 3 7 45 72
Reinventing the Retailer: Retaining Relevance and Customer Access 0 0 0 0 0 1 6 11
Retailing Innovations in a Globalizing Retail Market Environment 0 0 4 20 0 0 32 128
Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 0 42 1 2 18 272
The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose 0 0 0 0 0 1 7 12
The impact of digital transformation on the retailing value chain 1 2 20 121 2 14 167 719
The managerial relevance of marketing science: Properties and genesis 0 0 0 2 2 5 30 51
Towards Perpetual Brand-Consumer Relationships 0 0 0 0 0 2 7 10
When and why do customer solutions pay off in business markets? 0 0 3 14 0 4 43 99
Total Journal Articles 5 12 68 504 17 80 680 2,697
1 registered items for which data could not be found

Book File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Customer Relationship Management 0 0 0 8 0 1 29 419
Customer Relationship Management 0 0 0 1 7 31 140 416
Total Books 0 0 0 9 7 32 169 835

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Applications of CRM in B2B and B2C Scenarios (Part I) 0 0 0 1 1 2 9 40
Applications of CRM in B2B and B2C Scenarios (Part II) 0 0 0 1 0 0 5 15
Applications of CRM in B2B and B2C Scenarios Part I 0 0 0 0 0 2 4 16
Applications of CRM in B2B and B2C Scenarios Part II 0 0 0 0 1 2 5 22
CRM Issues in the Business-To-Business Context 0 0 0 0 0 0 6 51
CRM in Social Media 0 0 0 0 0 0 6 43
Campaign Management 0 0 0 0 1 1 10 22
Campaign Management 0 0 0 0 1 2 18 46
Concepts of Customer Value 0 0 0 0 2 3 22 60
Customer Analytics Part I 0 0 0 0 1 1 6 21
Customer Analytics Part I 0 0 0 0 2 4 10 23
Customer Analytics Part II 0 0 0 0 0 1 8 19
Customer Analytics Part II 0 0 0 0 0 0 5 20
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 0 0 0 3 46
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 1 0 1 9 32
Customer Relationship Management Issues in the Business-To-Business Context 0 0 0 0 0 0 6 23
Data Mining 0 0 0 0 0 0 4 10
Data Mining 0 0 0 0 0 1 5 27
Decision Models for Customer Relationship Management (CRM) 0 0 0 0 1 1 7 43
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit 0 0 0 0 0 1 5 12
Future of CRM 0 0 0 0 0 0 6 52
Future of CRM 0 0 0 0 0 0 18 57
Impact of CRM on Marketing Channels 0 0 0 0 0 0 8 62
Impact of CRM on Marketing Channels 0 0 0 0 0 0 8 134
Implementing the CRM Strategy 0 0 0 0 1 2 4 25
Implementing the CRM Strategy 0 0 0 0 0 0 6 16
Loyalty Programs: Design and Effectiveness 0 0 0 1 1 1 11 49
Loyalty Programs: Design and Effectiveness 0 0 0 1 3 7 110 231
Modeling Customer Lifetime Value, Retention, and Churn 0 0 0 3 5 12 74 177
Relationship Marketing and the Concept of Customer Value 0 0 0 1 3 10 32 81
Software Tools and Dashboards 0 0 0 0 0 0 5 12
Software Tools and Dashboards 0 0 0 0 0 0 1 2
Strategic CRM 0 0 0 1 0 0 17 38
Strategic CRM 0 0 0 1 1 1 12 24
Strategic CRM Today 0 1 2 3 1 5 13 84
Strategic Customer Relationship Management Today 0 0 0 6 1 2 17 111
Understanding Customer Loyalty Programs 0 0 0 0 1 2 12 36
Understanding Customer Loyalty Programs 0 0 0 3 1 1 12 49
Using Databases 0 0 0 0 0 0 3 14
Using Databases 0 0 0 0 1 1 5 12
Total Chapters 0 1 2 23 29 66 527 1,857

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Statistics updated 2026-10-11