Access Statistics for Werner J. Reinartz

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Financial Performance Outcomes of B2B Customer Solution Offerings 0 0 0 0 0 1 3 38
Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully 0 0 0 4 7 16 47 319
Modeling customer lifetime value, retention, and churn 0 0 0 0 0 3 15 64
The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success 0 0 0 0 0 0 2 14
Total Working Papers 0 0 0 4 7 20 67 435

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A retrospective review of the first 35 years of the International Journal of Research in Marketing 0 0 6 33 0 3 21 93
An empirical comparison of the efficacy of covariance-based and variance-based SEM 0 2 9 37 3 13 57 184
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact 0 0 0 1 0 0 7 19
Capturing Retailers’ Brand and Customer Focus 0 0 0 8 0 1 14 49
Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 0 2 0 1 4 21
Customizing Prices in Online Markets 0 0 0 72 1 3 10 235
Digital Transformation and Value Creation: Sea Change Ahead 1 1 2 35 2 5 28 195
Discussion of “Quantitative and Qualitative Rankings of Scholars”: Feeling Good or Feeling Right? 0 0 0 3 0 0 6 36
Editorial 0 0 0 1 1 1 7 18
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities 0 3 9 34 3 15 66 170
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing 0 0 1 10 0 0 9 54
Improving customer profit predictions with customer mindset metrics through multiple overimputation 0 0 1 20 1 1 19 78
Investigating cross-buying and customer loyalty 0 0 5 26 1 4 45 103
Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success 0 0 1 1 1 1 13 27
Non-Food-Einzelhandel vor, während und nach der Pandemie - Implikationen für das Experience Management 0 0 0 0 0 0 8 10
Reimagining personalization in the physical store 3 6 9 16 4 13 48 69
Reinventing the Retailer: Retaining Relevance and Customer Access 0 0 0 0 1 1 7 11
Retailing Innovations in a Globalizing Retail Market Environment 0 1 4 20 0 5 33 128
Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 1 42 0 2 20 270
The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose 0 0 0 0 1 1 9 12
The impact of digital transformation on the retailing value chain 1 4 23 120 5 35 181 710
The managerial relevance of marketing science: Properties and genesis 0 0 0 2 2 3 31 48
Towards Perpetual Brand-Consumer Relationships 0 0 0 0 1 1 6 9
When and why do customer solutions pay off in business markets? 0 1 3 14 2 10 41 97
Total Journal Articles 5 18 74 497 29 119 690 2,646
1 registered items for which data could not be found

Book File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Customer Relationship Management 0 0 0 1 12 46 126 397
Customer Relationship Management 0 0 0 8 1 3 32 419
Total Books 0 0 0 9 13 49 158 816

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Applications of CRM in B2B and B2C Scenarios (Part I) 0 0 0 1 0 0 8 38
Applications of CRM in B2B and B2C Scenarios (Part II) 0 0 0 1 0 0 5 15
Applications of CRM in B2B and B2C Scenarios Part I 0 0 0 0 1 1 3 15
Applications of CRM in B2B and B2C Scenarios Part II 0 0 0 0 0 0 3 20
CRM Issues in the Business-To-Business Context 0 0 0 0 0 0 6 51
CRM in Social Media 0 0 0 0 0 1 6 43
Campaign Management 0 0 0 0 0 0 9 21
Campaign Management 0 0 0 0 1 3 17 45
Concepts of Customer Value 0 0 0 0 1 5 22 58
Customer Analytics Part I 0 0 0 0 2 4 8 21
Customer Analytics Part I 0 0 0 0 0 0 5 20
Customer Analytics Part II 0 0 0 0 1 1 8 19
Customer Analytics Part II 0 0 0 0 0 0 5 20
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 0 0 0 3 46
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 1 0 0 8 31
Customer Relationship Management Issues in the Business-To-Business Context 0 0 0 0 0 0 6 23
Data Mining 0 0 0 0 1 1 5 27
Data Mining 0 0 0 0 0 0 4 10
Decision Models for Customer Relationship Management (CRM) 0 0 0 0 0 0 7 42
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit 0 0 0 0 0 0 4 11
Future of CRM 0 0 0 0 0 2 18 57
Future of CRM 0 0 0 0 0 0 6 52
Impact of CRM on Marketing Channels 0 0 0 0 0 2 10 134
Impact of CRM on Marketing Channels 0 0 0 0 0 4 10 62
Implementing the CRM Strategy 0 0 0 0 0 1 6 16
Implementing the CRM Strategy 0 0 0 0 1 1 4 24
Loyalty Programs: Design and Effectiveness 0 0 0 1 1 10 117 225
Loyalty Programs: Design and Effectiveness 0 0 0 1 0 2 10 48
Modeling Customer Lifetime Value, Retention, and Churn 0 0 0 3 2 20 69 167
Relationship Marketing and the Concept of Customer Value 0 0 0 1 4 8 31 75
Software Tools and Dashboards 0 0 0 0 0 1 5 12
Software Tools and Dashboards 0 0 0 0 0 0 1 2
Strategic CRM 0 0 0 1 0 4 18 38
Strategic CRM 0 0 0 1 0 1 11 23
Strategic CRM Today 1 2 2 3 2 4 10 81
Strategic Customer Relationship Management Today 0 0 0 6 1 3 17 110
Understanding Customer Loyalty Programs 0 0 0 0 0 1 10 34
Understanding Customer Loyalty Programs 0 0 0 3 0 1 12 48
Using Databases 0 0 0 0 0 0 5 14
Using Databases 0 0 0 0 0 0 4 11
Total Chapters 1 2 2 23 18 81 516 1,809

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Statistics updated 2026-08-07