Access Statistics for Werner J. Reinartz

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Financial Performance Outcomes of B2B Customer Solution Offerings 0 0 0 0 0 1 1 33
Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully 0 0 0 3 0 0 11 235
Modeling customer lifetime value, retention, and churn 0 0 0 0 2 4 23 23
The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success 0 0 0 0 0 0 0 10
Total Working Papers 0 0 0 3 2 5 35 301


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A retrospective review of the first 35 years of the International Journal of Research in Marketing 0 0 7 10 1 2 17 21
An empirical comparison of the efficacy of covariance-based and variance-based SEM 0 1 7 14 0 3 15 58
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact 0 0 1 1 0 0 5 7
Capturing Retailers’ Brand and Customer Focus 1 1 3 3 2 6 15 15
Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 0 2 0 1 3 12
Customizing Prices in Online Markets 0 0 2 69 0 2 18 211
Digital Transformation and Value Creation: Sea Change Ahead 0 1 4 25 3 8 18 123
Discussion of “Quantitative and Qualitative Rankings of Scholars”: Feeling Good or Feeling Right? 0 0 0 3 0 0 0 30
Editorial 0 0 1 1 0 0 1 11
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities 0 2 3 3 1 4 5 5
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing 0 0 0 8 0 0 6 39
Improving customer profit predictions with customer mindset metrics through multiple overimputation 0 0 4 17 0 0 7 43
Investigating cross-buying and customer loyalty 0 0 0 13 0 0 1 40
Retailing Innovations in a Globalizing Retail Market Environment 0 0 0 13 0 1 9 70
Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 3 26 2 8 39 141
The impact of digital transformation on the retailing value chain 2 5 17 49 7 22 95 271
When and why do customer solutions pay off in business markets? 1 1 3 8 1 1 7 39
Total Journal Articles 4 11 55 265 17 58 261 1,136


Book File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Customer Relationship Management 0 0 1 1 0 6 52 132
Customer Relationship Management 0 0 0 4 5 7 72 230
Total Books 0 0 1 5 5 13 124 362


Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Applications of CRM in B2B and B2C Scenarios (Part I) 0 0 1 1 1 2 6 10
Applications of CRM in B2B and B2C Scenarios (Part II) 0 0 0 1 0 1 6 8
Applications of CRM in B2B and B2C Scenarios Part I 0 0 0 0 0 1 7 9
Applications of CRM in B2B and B2C Scenarios Part II 0 0 0 0 1 3 7 8
CRM Issues in the Business-To-Business Context 0 0 0 0 1 3 18 24
CRM in Social Media 0 0 0 0 1 1 8 9
Campaign Management 0 0 0 0 0 0 0 4
Campaign Management 0 0 0 0 0 0 4 19
Concepts of Customer Value 0 0 0 0 0 2 14 18
Customer Analytics Part I 0 0 0 0 0 0 5 8
Customer Analytics Part I 0 0 0 0 0 0 7 9
Customer Analytics Part II 0 0 0 0 0 0 3 4
Customer Analytics Part II 0 0 0 0 0 0 5 6
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 0 1 1 7 10
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 1 0 0 3 8
Customer Relationship Management Issues in the Business-To-Business Context 0 0 0 0 1 1 7 10
Data Mining 0 0 0 0 0 0 1 2
Data Mining 0 0 0 0 0 0 4 15
Decision Models for Customer Relationship Management (CRM) 0 0 0 0 1 3 9 17
Future of CRM 0 0 0 0 2 4 21 34
Future of CRM 0 0 0 0 1 3 12 17
Impact of CRM on Marketing Channels 0 0 0 0 1 6 48 73
Impact of CRM on Marketing Channels 0 0 0 0 1 2 16 33
Implementing the CRM Strategy 0 0 0 0 0 0 2 4
Implementing the CRM Strategy 0 0 0 0 2 2 8 10
Loyalty Programs: Design and Effectiveness 0 0 0 0 0 1 9 17
Loyalty Programs: Design and Effectiveness 0 0 0 0 0 0 8 15
Modeling Customer Lifetime Value, Retention, and Churn 0 1 1 1 3 8 17 17
Relationship Marketing and the Concept of Customer Value 0 0 0 0 0 0 12 16
Software Tools and Dashboards 0 0 0 0 0 1 4 4
Software Tools and Dashboards 0 0 0 0 0 0 1 1
Strategic CRM 0 0 1 1 0 0 5 9
Strategic CRM 0 0 1 1 2 2 7 7
Strategic CRM Today 0 0 1 1 0 2 14 34
Strategic Customer Relationship Management Today 1 1 3 4 1 1 15 41
Understanding Customer Loyalty Programs 0 0 0 0 3 5 7 11
Understanding Customer Loyalty Programs 0 0 0 0 1 1 5 10
Using Databases 0 0 0 0 1 1 3 4
Using Databases 0 0 0 0 0 1 2 4
Total Chapters 1 2 8 11 25 58 337 559


Statistics updated 2022-11-05