Access Statistics for Werner J. Reinartz

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Financial Performance Outcomes of B2B Customer Solution Offerings 0 0 0 0 0 0 0 35
Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully 0 0 1 4 3 5 14 276
Modeling customer lifetime value, retention, and churn 0 0 0 0 1 1 10 50
The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success 0 0 0 0 0 0 1 12
Total Working Papers 0 0 1 4 4 6 25 373

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A retrospective review of the first 35 years of the International Journal of Research in Marketing 0 1 5 28 0 1 14 73
An empirical comparison of the efficacy of covariance-based and variance-based SEM 1 4 10 30 2 13 35 133
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact 0 0 0 1 0 1 1 13
Capturing Retailers’ Brand and Customer Focus 0 0 2 8 0 2 8 36
Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 0 2 0 0 3 17
Customizing Prices in Online Markets 0 0 0 72 0 1 2 226
Digital Transformation and Value Creation: Sea Change Ahead 0 0 2 33 0 0 12 167
Discussion of “Quantitative and Qualitative Rankings of Scholars”: Feeling Good or Feeling Right? 0 0 0 3 0 0 0 30
Editorial 0 0 0 1 1 2 2 13
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities 1 2 5 27 3 6 25 108
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing 0 0 0 9 0 1 2 46
Improving customer profit predictions with customer mindset metrics through multiple overimputation 0 1 2 19 0 3 11 60
Investigating cross-buying and customer loyalty 1 1 2 22 1 2 5 60
Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success 0 0 0 0 0 0 6 14
Non-Food-Einzelhandel vor, während und nach der Pandemie - Implikationen für das Experience Management 0 0 0 0 0 0 1 2
Reimagining personalization in the physical store 2 2 4 9 3 7 16 27
Reinventing the Retailer: Retaining Relevance and Customer Access 0 0 0 0 0 2 5 5
Retailing Innovations in a Globalizing Retail Market Environment 0 0 3 16 0 2 14 96
Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 1 4 42 2 7 31 254
The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose 0 0 0 0 1 2 5 5
The impact of digital transformation on the retailing value chain 2 5 13 101 11 32 75 552
The managerial relevance of marketing science: Properties and genesis 0 0 1 2 3 7 14 21
Towards Perpetual Brand-Consumer Relationships 0 0 0 0 0 0 0 3
When and why do customer solutions pay off in business markets? 0 0 2 11 0 0 6 56
Total Journal Articles 7 17 55 436 27 91 293 2,017
1 registered items for which data could not be found

Book File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Customer Relationship Management 0 0 0 1 4 9 52 276
Customer Relationship Management 0 0 1 8 1 3 25 390
Total Books 0 0 1 9 5 12 77 666

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Applications of CRM in B2B and B2C Scenarios (Part I) 0 0 0 1 0 1 4 31
Applications of CRM in B2B and B2C Scenarios (Part II) 0 0 0 1 0 0 0 10
Applications of CRM in B2B and B2C Scenarios Part I 0 0 0 0 0 0 0 12
Applications of CRM in B2B and B2C Scenarios Part II 0 0 0 0 0 0 4 17
CRM Issues in the Business-To-Business Context 0 0 0 0 0 1 1 45
CRM in Social Media 0 0 0 0 0 1 5 37
Campaign Management 0 0 0 0 0 1 3 28
Campaign Management 0 0 0 0 0 2 6 12
Concepts of Customer Value 0 0 0 0 1 3 6 38
Customer Analytics Part I 0 0 0 0 0 0 1 13
Customer Analytics Part I 0 0 0 0 0 1 2 15
Customer Analytics Part II 0 0 0 0 0 0 0 11
Customer Analytics Part II 0 0 0 0 0 0 0 15
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 0 0 0 9 43
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 1 0 0 2 23
Customer Relationship Management Issues in the Business-To-Business Context 0 0 0 0 0 0 0 17
Data Mining 0 0 0 0 0 0 1 22
Data Mining 0 0 0 0 0 0 2 6
Decision Models for Customer Relationship Management (CRM) 0 0 0 0 1 2 7 36
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit 0 0 0 0 0 0 5 7
Future of CRM 0 0 0 0 0 0 3 46
Future of CRM 0 0 0 0 0 2 5 39
Impact of CRM on Marketing Channels 0 0 0 0 2 2 3 126
Impact of CRM on Marketing Channels 0 0 0 0 1 2 4 54
Implementing the CRM Strategy 0 0 0 0 0 0 2 10
Implementing the CRM Strategy 0 0 0 0 1 1 4 21
Loyalty Programs: Design and Effectiveness 0 0 1 1 0 1 9 38
Loyalty Programs: Design and Effectiveness 0 0 0 1 8 17 74 121
Modeling Customer Lifetime Value, Retention, and Churn 0 0 0 3 4 5 27 103
Relationship Marketing and the Concept of Customer Value 0 0 0 1 2 6 11 49
Software Tools and Dashboards 0 0 0 0 0 0 2 7
Software Tools and Dashboards 0 0 0 0 0 0 0 1
Strategic CRM 0 0 0 1 0 0 1 12
Strategic CRM 0 0 0 1 1 1 5 21
Strategic CRM Today 0 0 0 1 0 2 12 71
Strategic Customer Relationship Management Today 0 0 2 6 1 1 14 94
Understanding Customer Loyalty Programs 0 0 0 3 1 1 6 37
Understanding Customer Loyalty Programs 0 0 0 0 0 1 5 24
Using Databases 0 0 0 0 0 0 0 7
Using Databases 0 0 0 0 2 2 3 11
Total Chapters 0 0 3 21 25 56 248 1,330

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Statistics updated 2025-10-06