Access Statistics for Werner J. Reinartz

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Financial Performance Outcomes of B2B Customer Solution Offerings 0 0 0 0 0 0 0 33
Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully 0 0 0 3 2 4 14 250
Modeling customer lifetime value, retention, and churn 0 0 0 0 2 4 5 29
The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success 0 0 0 0 0 0 1 11
Total Working Papers 0 0 0 3 4 8 20 323

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A retrospective review of the first 35 years of the International Journal of Research in Marketing 0 2 7 17 2 9 27 48
An empirical comparison of the efficacy of covariance-based and variance-based SEM 1 1 2 16 3 7 20 78
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact 0 0 0 1 0 1 2 9
Capturing Retailers’ Brand and Customer Focus 0 0 1 4 0 0 8 25
Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 0 2 0 0 2 14
Customizing Prices in Online Markets 0 0 1 70 0 0 9 220
Digital Transformation and Value Creation: Sea Change Ahead 0 0 3 28 2 4 21 145
Discussion of “Quantitative and Qualitative Rankings of Scholars”: Feeling Good or Feeling Right? 0 0 0 3 0 0 0 30
Editorial 0 0 0 1 0 0 0 11
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities 0 2 6 9 2 12 35 42
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing 0 0 1 9 0 0 3 42
Improving customer profit predictions with customer mindset metrics through multiple overimputation 0 0 0 17 0 0 2 46
Investigating cross-buying and customer loyalty 0 2 4 17 0 4 9 49
Retailing Innovations in a Globalizing Retail Market Environment 0 0 0 13 0 1 8 78
Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 1 3 29 5 11 30 174
The impact of digital transformation on the retailing value chain 2 3 18 71 11 32 115 398
When and why do customer solutions pay off in business markets? 0 0 1 9 0 1 6 45
Total Journal Articles 3 11 47 316 25 82 297 1,454

Book File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Customer Relationship Management 0 0 1 5 4 26 85 321
Customer Relationship Management 0 0 0 1 4 10 40 177
Total Books 0 0 1 6 8 36 125 498

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Applications of CRM in B2B and B2C Scenarios (Part I) 0 0 0 1 0 3 11 22
Applications of CRM in B2B and B2C Scenarios (Part II) 0 0 0 1 0 1 2 10
Applications of CRM in B2B and B2C Scenarios Part I 0 0 0 0 1 1 2 11
Applications of CRM in B2B and B2C Scenarios Part II 0 0 0 0 0 0 2 11
CRM Issues in the Business-To-Business Context 0 0 0 0 0 3 14 41
CRM in Social Media 0 0 0 0 1 8 16 26
Campaign Management 0 0 0 0 0 0 0 4
Campaign Management 0 0 0 0 1 2 2 22
Concepts of Customer Value 0 0 0 0 1 4 5 24
Customer Analytics Part I 0 0 0 0 1 1 1 11
Customer Analytics Part I 0 0 0 0 1 1 4 12
Customer Analytics Part II 0 0 0 0 1 6 6 10
Customer Analytics Part II 0 0 0 0 1 1 8 14
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 1 2 3 11 19
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 0 5 6 14 24
Customer Relationship Management Issues in the Business-To-Business Context 0 0 0 0 0 3 4 15
Data Mining 0 0 0 0 0 0 2 4
Data Mining 0 0 0 0 1 2 5 20
Decision Models for Customer Relationship Management (CRM) 0 0 0 0 0 3 7 24
Future of CRM 0 0 0 0 1 2 6 41
Future of CRM 0 0 0 0 0 0 10 27
Impact of CRM on Marketing Channels 0 0 0 0 4 8 27 101
Impact of CRM on Marketing Channels 0 0 0 0 1 3 15 48
Implementing the CRM Strategy 0 0 0 0 0 2 4 15
Implementing the CRM Strategy 0 0 0 0 0 0 2 7
Loyalty Programs: Design and Effectiveness 0 0 0 0 0 2 7 27
Loyalty Programs: Design and Effectiveness 0 0 1 1 6 9 17 32
Modeling Customer Lifetime Value, Retention, and Churn 0 0 0 1 1 7 27 45
Relationship Marketing and the Concept of Customer Value 0 0 1 1 1 6 14 31
Software Tools and Dashboards 0 0 0 0 0 1 1 5
Software Tools and Dashboards 0 0 0 0 0 0 0 1
Strategic CRM 0 0 0 1 0 0 4 14
Strategic CRM 0 0 0 1 0 0 2 10
Strategic CRM Today 0 0 0 1 1 2 11 48
Strategic Customer Relationship Management Today 0 0 0 4 1 3 17 58
Understanding Customer Loyalty Programs 0 0 1 2 0 0 8 20
Understanding Customer Loyalty Programs 0 0 0 0 0 0 4 17
Using Databases 0 0 0 0 0 0 2 7
Using Databases 0 0 0 0 1 1 3 7
Total Chapters 0 0 3 15 33 94 297 885

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Statistics updated 2023-12-04