Access Statistics for Werner J. Reinartz

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Financial Performance Outcomes of B2B Customer Solution Offerings 0 0 0 0 1 1 2 37
Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully 0 0 0 4 4 9 32 303
Modeling customer lifetime value, retention, and churn 0 0 0 0 2 3 13 61
The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success 0 0 0 0 1 1 2 14
Total Working Papers 0 0 0 4 8 14 49 415

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A retrospective review of the first 35 years of the International Journal of Research in Marketing 0 2 6 33 2 6 21 90
An empirical comparison of the efficacy of covariance-based and variance-based SEM 1 2 10 35 5 10 56 171
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact 0 0 0 1 3 3 7 19
Capturing Retailers’ Brand and Customer Focus 0 0 0 8 4 6 15 48
Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 0 2 0 0 4 20
Customizing Prices in Online Markets 0 0 0 72 2 4 7 232
Digital Transformation and Value Creation: Sea Change Ahead 0 1 1 34 5 10 24 190
Discussion of “Quantitative and Qualitative Rankings of Scholars”: Feeling Good or Feeling Right? 0 0 0 3 2 2 6 36
Editorial 0 0 0 1 2 3 6 17
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities 0 3 6 31 8 20 57 155
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing 0 0 1 10 3 3 10 54
Improving customer profit predictions with customer mindset metrics through multiple overimputation 0 0 2 20 7 7 23 77
Investigating cross-buying and customer loyalty 0 2 6 26 9 22 43 99
Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success 0 0 1 1 3 7 14 26
Non-Food-Einzelhandel vor, während und nach der Pandemie - Implikationen für das Experience Management 0 0 0 0 4 4 8 10
Reimagining personalization in the physical store 1 1 3 10 8 15 38 56
Reinventing the Retailer: Retaining Relevance and Customer Access 0 0 0 0 3 3 7 10
Retailing Innovations in a Globalizing Retail Market Environment 0 2 4 19 4 16 33 123
Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 1 42 3 7 25 268
The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose 0 0 0 0 1 1 11 11
The impact of digital transformation on the retailing value chain 1 3 22 116 12 37 163 675
The managerial relevance of marketing science: Properties and genesis 0 0 0 2 3 8 33 45
Towards Perpetual Brand-Consumer Relationships 0 0 0 0 2 2 5 8
When and why do customer solutions pay off in business markets? 0 0 2 13 7 19 31 87
Total Journal Articles 3 16 65 479 102 215 647 2,527
1 registered items for which data could not be found

Book File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Customer Relationship Management 0 0 0 8 3 10 32 416
Customer Relationship Management 0 0 0 1 8 20 88 351
Total Books 0 0 0 9 11 30 120 767

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Applications of CRM in B2B and B2C Scenarios (Part I) 0 0 0 1 1 3 9 38
Applications of CRM in B2B and B2C Scenarios (Part II) 0 0 0 1 1 2 5 15
Applications of CRM in B2B and B2C Scenarios Part I 0 0 0 0 1 2 2 14
Applications of CRM in B2B and B2C Scenarios Part II 0 0 0 0 1 3 4 20
CRM Issues in the Business-To-Business Context 0 0 0 0 2 4 7 51
CRM in Social Media 0 0 0 0 2 4 7 42
Campaign Management 0 0 0 0 2 5 16 42
Campaign Management 0 0 0 0 0 3 13 21
Concepts of Customer Value 0 0 0 0 1 5 18 53
Customer Analytics Part I 0 0 0 0 1 1 5 17
Customer Analytics Part I 0 0 0 0 2 3 6 20
Customer Analytics Part II 0 0 0 0 3 3 7 18
Customer Analytics Part II 0 0 0 0 2 2 5 20
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 0 2 3 5 46
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 1 1 5 8 31
Customer Relationship Management Issues in the Business-To-Business Context 0 0 0 0 0 3 6 23
Data Mining 0 0 0 0 0 2 4 26
Data Mining 0 0 0 0 1 2 4 10
Decision Models for Customer Relationship Management (CRM) 0 0 0 0 1 2 11 42
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit 0 0 0 0 4 4 6 11
Future of CRM 0 0 0 0 1 2 7 52
Future of CRM 0 0 0 0 2 7 18 55
Impact of CRM on Marketing Channels 0 0 0 0 1 1 6 58
Impact of CRM on Marketing Channels 0 0 0 0 1 4 8 132
Implementing the CRM Strategy 0 0 0 0 0 1 4 23
Implementing the CRM Strategy 0 0 0 0 0 1 6 15
Loyalty Programs: Design and Effectiveness 0 0 0 1 1 5 10 46
Loyalty Programs: Design and Effectiveness 0 0 0 1 16 42 126 215
Modeling Customer Lifetime Value, Retention, and Churn 0 0 0 3 3 15 53 147
Relationship Marketing and the Concept of Customer Value 0 0 0 1 1 6 26 67
Software Tools and Dashboards 0 0 0 0 1 2 5 11
Software Tools and Dashboards 0 0 0 0 1 1 1 2
Strategic CRM 0 0 0 1 2 5 10 22
Strategic CRM 0 0 0 1 2 5 14 34
Strategic CRM Today 0 0 0 1 4 4 8 77
Strategic Customer Relationship Management Today 0 0 0 6 7 9 17 107
Understanding Customer Loyalty Programs 0 0 0 0 2 6 10 33
Understanding Customer Loyalty Programs 0 0 0 3 4 4 13 47
Using Databases 0 0 0 0 0 2 6 14
Using Databases 0 0 0 0 0 2 4 11
Total Chapters 0 0 0 21 77 185 500 1,728

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Statistics updated 2026-05-06