Access Statistics for Werner J. Reinartz

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Financial Performance Outcomes of B2B Customer Solution Offerings 0 0 0 0 0 0 0 35
Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully 0 0 0 4 1 5 14 278
Modeling customer lifetime value, retention, and churn 0 0 0 0 0 3 7 52
The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success 0 0 0 0 0 1 2 13
Total Working Papers 0 0 0 4 1 9 23 378

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A retrospective review of the first 35 years of the International Journal of Research in Marketing 1 2 5 30 4 7 19 80
An empirical comparison of the efficacy of covariance-based and variance-based SEM 2 4 13 33 8 13 41 144
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact 0 0 0 1 1 1 2 14
Capturing Retailers’ Brand and Customer Focus 0 0 1 8 0 1 7 37
Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 0 2 0 1 3 18
Customizing Prices in Online Markets 0 0 0 72 0 1 3 227
Digital Transformation and Value Creation: Sea Change Ahead 0 0 1 33 1 3 14 170
Discussion of “Quantitative and Qualitative Rankings of Scholars”: Feeling Good or Feeling Right? 0 0 0 3 0 0 0 30
Editorial 0 0 0 1 0 1 2 13
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities 0 1 3 27 6 17 33 122
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing 1 1 1 10 2 2 4 48
Improving customer profit predictions with customer mindset metrics through multiple overimputation 1 1 3 20 1 4 14 64
Investigating cross-buying and customer loyalty 1 3 4 24 1 9 13 68
Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success 0 1 1 1 0 2 8 16
Non-Food-Einzelhandel vor, während und nach der Pandemie - Implikationen für das Experience Management 0 0 0 0 0 1 2 3
Reimagining personalization in the physical store 0 2 3 9 5 14 23 38
Reinventing the Retailer: Retaining Relevance and Customer Access 0 0 0 0 0 0 5 5
Retailing Innovations in a Globalizing Retail Market Environment 0 1 4 17 2 6 18 102
Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 1 42 1 6 26 258
The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose 0 0 0 0 0 2 6 6
The impact of digital transformation on the retailing value chain 1 6 17 105 31 55 115 596
The managerial relevance of marketing science: Properties and genesis 0 0 1 2 3 8 15 26
Towards Perpetual Brand-Consumer Relationships 0 0 0 0 1 1 1 4
When and why do customer solutions pay off in business markets? 1 1 3 12 1 1 6 57
Total Journal Articles 8 23 61 452 68 156 380 2,146
1 registered items for which data could not be found

Book File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Customer Relationship Management 0 0 0 8 7 10 23 399
Customer Relationship Management 0 0 0 1 14 25 56 297
Total Books 0 0 0 9 21 35 79 696

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Applications of CRM in B2B and B2C Scenarios (Part I) 0 0 0 1 2 3 7 34
Applications of CRM in B2B and B2C Scenarios (Part II) 0 0 0 1 2 2 2 12
Applications of CRM in B2B and B2C Scenarios Part I 0 0 0 0 0 0 0 12
Applications of CRM in B2B and B2C Scenarios Part II 0 0 0 0 0 0 4 17
CRM Issues in the Business-To-Business Context 0 0 0 0 0 0 1 45
CRM in Social Media 0 0 0 0 0 0 3 37
Campaign Management 0 0 0 0 2 2 8 14
Campaign Management 0 0 0 0 1 2 5 30
Concepts of Customer Value 0 0 0 0 2 3 8 40
Customer Analytics Part I 0 0 0 0 0 0 1 15
Customer Analytics Part I 0 0 0 0 1 2 3 15
Customer Analytics Part II 0 0 0 0 0 1 1 12
Customer Analytics Part II 0 0 0 0 0 1 1 16
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 0 0 0 6 43
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 1 1 2 4 25
Customer Relationship Management Issues in the Business-To-Business Context 0 0 0 0 0 0 0 17
Data Mining 0 0 0 0 0 0 1 22
Data Mining 0 0 0 0 0 1 2 7
Decision Models for Customer Relationship Management (CRM) 0 0 0 0 1 4 9 39
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit 0 0 0 0 0 0 4 7
Future of CRM 0 0 0 0 1 3 8 42
Future of CRM 0 0 0 0 1 2 4 48
Impact of CRM on Marketing Channels 0 0 0 0 1 3 3 127
Impact of CRM on Marketing Channels 0 0 0 0 0 3 6 56
Implementing the CRM Strategy 0 0 0 0 1 2 4 12
Implementing the CRM Strategy 0 0 0 0 0 2 4 22
Loyalty Programs: Design and Effectiveness 0 0 0 1 7 24 80 137
Loyalty Programs: Design and Effectiveness 0 0 1 1 1 1 7 39
Modeling Customer Lifetime Value, Retention, and Churn 0 0 0 3 5 15 30 114
Relationship Marketing and the Concept of Customer Value 0 0 0 1 5 9 16 56
Software Tools and Dashboards 0 0 0 0 0 0 2 7
Software Tools and Dashboards 0 0 0 0 0 0 0 1
Strategic CRM 0 0 0 1 2 3 3 15
Strategic CRM 0 0 0 1 1 2 5 22
Strategic CRM Today 0 0 0 1 0 1 12 72
Strategic Customer Relationship Management Today 0 0 1 6 1 2 10 95
Understanding Customer Loyalty Programs 0 0 0 0 0 0 3 24
Understanding Customer Loyalty Programs 0 0 0 3 1 4 7 40
Using Databases 0 0 0 0 0 0 0 7
Using Databases 0 0 0 0 1 3 4 12
Total Chapters 0 0 2 21 40 102 278 1,407

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Statistics updated 2025-12-06