Access Statistics for Steffen Schmidt
Author contact details at EconPapers.
| Journal Article | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| Brand Equity Valuation Through Big Data Intelligence | 0 | 0 | 0 | 1 | 1 | 6 | 10 | 12 |
| Customer Insights that drive innovative social enterprises | 0 | 0 | 0 | 0 | 0 | 2 | 2 | 4 |
| Stay Tuned! Assessing the Effectiveness of Social Media Video Ads | 0 | 0 | 0 | 0 | 0 | 4 | 5 | 5 |
| When More Information Means Less Consumer Acceptance of Innovative Food Technologies | 0 | 0 | 0 | 0 | 0 | 7 | 7 | 9 |
| Total Journal Articles | 0 | 0 | 0 | 1 | 1 | 19 | 24 | 30 |
| Chapter | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength | 0 | 0 | 0 | 0 | 0 | 4 | 9 | 16 |
| The Perceived Value of Brand Heritage and Brand Luxury | 0 | 0 | 0 | 2 | 10 | 25 | 56 | 120 |
| Total Chapters | 0 | 0 | 0 | 2 | 10 | 29 | 65 | 136 |
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Örebro University School of Business.
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