Access Statistics for Steffen Schmidt
Author contact details at EconPapers.
| Journal Article | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| Brand Equity Valuation Through Big Data Intelligence | 0 | 0 | 0 | 1 | 1 | 2 | 14 | 16 |
| Customer Insights that drive innovative social enterprises | 0 | 0 | 0 | 0 | 0 | 2 | 6 | 8 |
| Stay Tuned! Assessing the Effectiveness of Social Media Video Ads | 0 | 0 | 0 | 0 | 0 | 0 | 8 | 8 |
| When More Information Means Less Consumer Acceptance of Innovative Food Technologies | 0 | 0 | 0 | 0 | 0 | 0 | 9 | 11 |
| Total Journal Articles | 0 | 0 | 0 | 1 | 1 | 4 | 37 | 43 |
| Chapter | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength | 0 | 0 | 0 | 0 | 1 | 1 | 11 | 19 |
| The Perceived Value of Brand Heritage and Brand Luxury | 0 | 0 | 0 | 2 | 1 | 8 | 71 | 142 |
| Total Chapters | 0 | 0 | 0 | 2 | 2 | 9 | 82 | 161 |
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Örebro University School of Business.
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