| Journal Article |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| A Comparison of Return Rate Calculation Methods: Evidence from 16 Retailers |
0 |
2 |
3 |
19 |
3 |
5 |
20 |
56 |
| A comparison of different pay-per-bid auction formats |
0 |
0 |
0 |
3 |
0 |
1 |
12 |
50 |
| Advance payment systems: Paying too much today and being satisfied tomorrow |
0 |
0 |
0 |
4 |
0 |
1 |
15 |
62 |
| An analysis of the profitability of fee-based compensation plans for search engine marketing |
0 |
0 |
0 |
15 |
0 |
2 |
13 |
84 |
| Antecedents and consequences of Internet channel performance |
0 |
0 |
0 |
4 |
0 |
0 |
3 |
21 |
| Auktionen als Instrument zur Erhebung von Zahlungsbereitschaften |
0 |
0 |
0 |
1 |
0 |
0 |
8 |
10 |
| Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms |
0 |
0 |
0 |
26 |
1 |
1 |
14 |
182 |
| Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing |
0 |
0 |
1 |
5 |
0 |
0 |
9 |
50 |
| COSTA: Contribution Optimizing Sales Territory Alignment |
0 |
0 |
0 |
37 |
2 |
4 |
11 |
185 |
| Capturing Retailers’ Brand and Customer Focus |
0 |
0 |
0 |
8 |
3 |
4 |
16 |
52 |
| Challenges of Marketing Automation: Linking MarTech & SalesTech |
0 |
0 |
0 |
1 |
0 |
2 |
31 |
34 |
| Comparing methods to separate treatment from self-selection effects in an online banking setting |
0 |
0 |
0 |
18 |
0 |
1 |
13 |
74 |
| Consumer Protection on Kickstarter |
0 |
0 |
0 |
12 |
0 |
2 |
22 |
74 |
| Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data |
0 |
0 |
0 |
2 |
0 |
0 |
5 |
13 |
| Data Analysis Trumps Specialist Advice: How Direct Banks Function |
0 |
0 |
0 |
0 |
0 |
0 |
3 |
11 |
| Data analytics in a privacy-concerned world |
0 |
1 |
3 |
11 |
1 |
3 |
20 |
62 |
| Data, Data and Even More Data: Harvesting Insights From the Data Jungle |
0 |
0 |
0 |
7 |
0 |
1 |
10 |
65 |
| Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet |
0 |
0 |
0 |
0 |
2 |
5 |
25 |
25 |
| Do Referral Programs Increase Profits |
0 |
0 |
0 |
9 |
0 |
3 |
20 |
86 |
| Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs |
0 |
0 |
0 |
39 |
0 |
1 |
11 |
237 |
| Dynamische Preisgestaltung in der digitalisierten Welt |
0 |
1 |
4 |
11 |
2 |
7 |
21 |
50 |
| Economic consequences of online tracking restrictions: Evidence from cookies |
0 |
0 |
2 |
4 |
3 |
8 |
42 |
48 |
| Editorial |
0 |
0 |
0 |
0 |
0 |
1 |
3 |
3 |
| Editorial |
0 |
0 |
0 |
0 |
0 |
0 |
4 |
15 |
| Empirical Generalizations in Search Engine Advertising |
0 |
0 |
0 |
9 |
0 |
0 |
6 |
44 |
| Generative AI for scalable feedback to multimodal exercises |
1 |
1 |
2 |
3 |
1 |
1 |
19 |
26 |
| Helping Merchants to Assess the Profitability of Deal-of-the-Day Promotions |
0 |
0 |
0 |
5 |
0 |
1 |
10 |
35 |
| Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection |
1 |
1 |
1 |
14 |
1 |
1 |
14 |
66 |
| Internet-Based Virtual Stock Markets for Business Forecasting |
0 |
1 |
1 |
18 |
1 |
2 |
14 |
127 |
| Investigating the effect of status changes in review platforms |
0 |
0 |
2 |
4 |
1 |
3 |
16 |
25 |
| Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House |
0 |
0 |
6 |
60 |
2 |
6 |
69 |
377 |
| Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much |
1 |
1 |
1 |
5 |
1 |
3 |
5 |
20 |
| Mapping Market Structure Evolution |
0 |
0 |
1 |
6 |
1 |
2 |
29 |
49 |
| Marketing and investor behavior: Insights, introspections, and indications |
1 |
1 |
2 |
17 |
1 |
2 |
11 |
41 |
| Measurement of consumer preferences for bucket pricing plans with different service attributes |
0 |
0 |
0 |
5 |
0 |
1 |
10 |
32 |
| Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types |
0 |
0 |
2 |
14 |
0 |
0 |
12 |
73 |
| My customers are better than yours! On Reporting Customer Equity |
0 |
0 |
0 |
2 |
0 |
1 |
6 |
35 |
| On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges |
0 |
0 |
0 |
5 |
3 |
3 |
17 |
47 |
| Optimization and analysis of the profitability of tariff structures with two-part tariffs |
0 |
0 |
1 |
48 |
0 |
0 |
10 |
229 |
| Overwhelming targeting options: Selecting audience segments for online advertising |
0 |
0 |
4 |
6 |
1 |
9 |
40 |
50 |
| Practice Prize Paper ---PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising |
0 |
0 |
0 |
20 |
2 |
4 |
10 |
107 |
| Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid auctions |
0 |
0 |
0 |
23 |
1 |
1 |
11 |
86 |
| Return on Quality Improvements in Search Engine Marketing |
0 |
0 |
1 |
11 |
0 |
0 |
13 |
51 |
| Reverse-Pricing-Verfahren und deren Möglichkeiten zur Messung von individuellen Suchkosten und Zahlungsbereitschaften |
0 |
0 |
0 |
0 |
0 |
1 |
16 |
18 |
| Schätzung von Zahlungsbereitschaftsintervallen mit der Choice-Based Conjoint-Analyse |
0 |
2 |
2 |
2 |
0 |
4 |
10 |
14 |
| Second‐Generation Prediction Markets for Information Aggregation: A Comparison of Payoff Mechanisms |
0 |
0 |
0 |
0 |
0 |
0 |
9 |
81 |
| Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters |
1 |
1 |
13 |
286 |
13 |
23 |
87 |
1,276 |
| Sönke Albers zum 65. Geburtstag |
0 |
0 |
0 |
0 |
0 |
0 |
3 |
29 |
| TACO: Eine neue Möglichkeit zum Vergleich von Mobilfunktarifen |
0 |
0 |
0 |
0 |
0 |
1 |
8 |
10 |
| Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills |
0 |
0 |
1 |
1 |
0 |
0 |
17 |
23 |
| The Benefits Of Bundling Strategies |
0 |
0 |
0 |
133 |
0 |
0 |
10 |
498 |
| The ability to compensate for suboptimal capacity decisions by optimal pricing decisions |
0 |
0 |
0 |
9 |
0 |
0 |
6 |
69 |
| The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value |
1 |
3 |
12 |
50 |
3 |
7 |
75 |
359 |
| The impact of the General Data Protection Regulation (GDPR) on online tracking |
0 |
1 |
1 |
1 |
0 |
6 |
14 |
14 |
| Time preference and the welfare effects of tie-in sales |
0 |
0 |
0 |
27 |
0 |
0 |
9 |
89 |
| Time preferences and the pricing of complementary durables and consumables |
0 |
0 |
0 |
2 |
2 |
2 |
15 |
63 |
| Unternehmensbewertung auf der Basis von Kundenlebenswerten |
0 |
0 |
0 |
0 |
0 |
2 |
6 |
10 |
| Ursachen eines Flatrate-Bias — Systematisierung und Messung der Einflussfaktoren |
0 |
0 |
0 |
0 |
1 |
2 |
13 |
20 |
| Using discrete choice experiments to estimate willingness-to-pay intervals |
0 |
0 |
0 |
40 |
1 |
2 |
14 |
178 |
| Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data |
0 |
1 |
1 |
53 |
0 |
3 |
15 |
162 |
| What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type |
0 |
0 |
1 |
16 |
1 |
2 |
28 |
125 |
| What should be the dependent variable in marketing-related event studies? |
0 |
0 |
1 |
11 |
1 |
3 |
12 |
233 |
| Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans |
0 |
0 |
0 |
27 |
0 |
0 |
14 |
100 |
| Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs |
0 |
0 |
5 |
112 |
1 |
2 |
33 |
504 |
| Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert |
0 |
0 |
0 |
1 |
1 |
3 |
7 |
16 |
| Total Journal Articles |
6 |
17 |
74 |
1,282 |
57 |
155 |
1,094 |
6,960 |
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