Access Statistics for George S. Spais

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
An investigation of selected UTAUT constructs and consumption values of Gen Z and Gen X for mobile banking services and behavioral intentions to facilitate the adoption of mobile apps 0 0 2 2 0 5 31 46
Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms 0 0 5 5 3 4 19 19
Consumer Self-Identity, Emotions, Ethical Beliefs, and Authenticity about Ethical Purchasing of Consumer Goods for a Circular Economy Model 0 0 3 6 0 1 40 51
Correction to: Consumer (brand) happiness of premium fashion brands and value-consciousness: the case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms 0 0 0 0 0 0 1 1
Correction to: Consumer (brand) happiness of premium fashion brands and value-consciousness: the case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms 0 0 0 0 0 0 2 2
Digital marketing of nutraceutical and pharmaceutical supplements: marketing ethics and consumer comfort 0 0 3 10 0 1 30 65
Exploring the Influence of Intelligent Personal Assistants on Brand Perception and Purchase Intentions Across Generations of Greek Consumers for Technology Products 0 0 1 1 0 2 12 14
Review of digital marketing: tools, techniques and best practices for graduate students and managers 0 1 1 1 1 4 4 4
Some more evidence in the discussion of the ambiguities surrounding consumer perceived value and consumer satisfaction: A new perspective on the role of mass communication theories 0 0 0 13 0 1 11 102
Special Issue on Customer Needs and Demand Management in the Global Marketplace: Emerging Management and Marketing Practices 0 0 0 1 0 0 2 6
The value of the 'triple pole' approach in bargaining for vertical cooperative advertising and the research challenges for the evolution of this topic in the cooperative advertising literature 0 0 0 2 0 0 4 44
Trends and future of artificial intelligence (AI), machine learning (ML) algorithms, and data analytics and their applications and implications for digital marketing and digital promotions 1 1 2 4 1 3 42 53
Validating a Proposed Model on the Factors that Influence Consumers' Unique Phygital and Memorable Shopping Experiences in Phygital Retail Outlets 1 1 4 9 1 2 23 49
Εstablishing relationships between brands and customers via strategic social media chatbots for telecom goods and services 0 0 1 2 2 6 40 45
Total Journal Articles 2 3 22 56 8 29 261 501

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Statistics updated 2026-10-11