Access Statistics for Stefan Stremersch

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A New Method of Measuring Online Media Advertising Effectiveness: Prospective Meta-Analysis in Marketing 0 0 1 84 1 1 19 138
Academic Research in Marketing and Business School Health 0 0 0 10 0 0 7 51
Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities 0 0 0 5 0 0 8 32
Buying High Tech Products 0 0 0 122 0 1 16 485
Consumer Preferences for Mass Customization 0 0 0 298 2 2 16 1,664
Contagion and heterogeneity in new product diffusion: An emperical test 0 0 0 115 0 0 6 467
Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing 0 0 0 20 0 0 6 135
Faculty Research Incentives and Business School Health: A New Perspective for Marketing 0 0 0 1 1 2 13 23
Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing 0 0 0 8 0 0 4 18
Implementing Grassroots Innovation in a Large Firm 0 0 0 39 0 3 13 167
In search of an audience 1 1 1 19 1 1 11 122
Indirect Network Effects in New Product Growth 0 1 4 119 2 6 41 490
Modeling Generational Transitions from Aggregate Data 0 0 0 51 0 0 8 235
Modeling Global Spill-Over of New Product Takeoff 0 0 0 43 1 1 8 201
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes 0 0 0 70 0 1 15 240
The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link? 0 0 0 63 1 2 18 233
The Effect of Customer Empowerment on Adherence to Expert Advice 0 0 0 26 0 1 12 80
The Effect of Superstar Software on Hardware Sales in System Markets 0 0 2 117 0 2 16 435
The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window and Price 0 0 0 42 0 0 13 128
The Quest for Citations: Drivers of Article Impact 0 1 2 68 0 2 8 332
The Quest for Citations: Drivers of Article Impact 0 0 1 46 1 1 12 431
Unraveling Scientific Impact 0 0 0 9 0 0 10 55
Total Working Papers 1 3 11 1,375 10 26 280 6,162
1 registered items for which data could not be found
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Statistics updated 2026-10-11