Access Statistics for Stefan Stremersch

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A New Method of Measuring Online Media Advertising Effectiveness: Prospective Meta-Analysis in Marketing 0 0 3 84 2 5 17 133
Academic Research in Marketing and Business School Health 0 0 0 10 1 2 7 51
Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities 0 0 0 5 3 4 8 32
Buying High Tech Products 0 0 0 122 4 4 14 483
Consumer Preferences for Mass Customization 0 0 0 298 2 4 15 1,661
Contagion and heterogeneity in new product diffusion: An emperical test 0 0 0 115 1 2 5 466
Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing 0 0 0 20 3 3 7 135
Faculty Research Incentives and Business School Health: A New Perspective for Marketing 0 0 0 1 1 4 12 21
Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing 0 0 0 8 0 0 4 18
Implementing Grassroots Innovation in a Large Firm 0 0 0 39 2 3 10 164
In search of an audience 0 0 0 18 0 3 9 120
Indirect Network Effects in New Product Growth 1 1 2 117 14 18 31 478
Modeling Generational Transitions from Aggregate Data 0 0 0 51 0 1 9 235
Modeling Global Spill-Over of New Product Takeoff 0 0 0 43 3 4 8 200
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes 0 0 0 70 3 4 14 239
The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link? 0 0 1 63 4 6 17 231
The Effect of Customer Empowerment on Adherence to Expert Advice 0 0 0 26 1 3 15 79
The Effect of Superstar Software on Hardware Sales in System Markets 0 0 1 116 2 5 14 431
The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window and Price 0 0 0 42 3 6 14 127
The Quest for Citations: Drivers of Article Impact 0 1 1 46 2 5 11 429
The Quest for Citations: Drivers of Article Impact 1 1 1 67 2 3 6 330
Unraveling Scientific Impact 0 0 0 9 0 1 12 55
Total Working Papers 2 3 9 1,370 53 90 259 6,118
1 registered items for which data could not be found
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Statistics updated 2026-05-06