Access Statistics for Baohong SUN

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Working Paper	File Downloads				Abstract Views
Working Paper	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets	0	0	0	12	0	0	0	271
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets	0	0	0	3	0	0	0	189
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets	0	0	0	3	0	0	0	142
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets	0	0	0	7	0	1	1	488
Total Working Papers	0	0	0	25	0	1	1	1,090

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality	0	0	0	51	4	6	29	258
A simple test for distinguishing between internal reference price theories	0	0	1	41	0	0	1	190
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift	0	0	1	4	0	0	2	98
An approach to decision making based on intuitionistic fuzzy rough sets over two universes	0	0	0	16	0	0	1	45
Choice Models and Customer Relationship Management	0	0	2	256	0	1	5	749
Database Submission--The ISMS Durable Goods Data Sets	0	1	4	9	0	5	16	62
Measuring long-run marketing effects and their implications for long-run marketing decisions	0	0	0	49	1	3	11	238
Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters	0	0	1	76	0	2	10	270
Product Strategy for Innovators in Markets with Network Effects	0	2	3	14	0	2	4	88
Promotion Effect on Endogenous Consumption	0	1	1	17	1	2	9	113
Testing for Choice Dynamics in Panel Data	0	0	0	0	0	0	2	384
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs	0	0	1	7	3	5	15	103
The impact of advertising on consumer price sensitivity in experience goods markets	1	1	1	238	1	3	24	1,370
—Dynamic Structural Consumer Models and Current Marketing Issues	0	0	0	6	0	1	4	47
—Technology Innovation and Implications for Customer Relationship Management	0	0	1	20	0	0	4	85
Total Journal Articles	1	5	16	804	10	30	137	4,100

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Statistics updated 2022-12-04