Access Statistics for Baohong SUN

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 12 1 1 1 273
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 3 0 0 0 189
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 7 0 0 0 488
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 3 2 2 2 144
Total Working Papers 0 0 0 25 3 3 3 1,094


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality 1 3 8 69 3 6 16 331
A simple test for distinguishing between internal reference price theories 0 0 0 41 0 0 1 194
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift 0 0 0 5 0 1 3 106
An approach to decision making based on intuitionistic fuzzy rough sets over two universes 0 0 1 20 0 0 2 53
Choice Models and Customer Relationship Management 0 1 1 258 1 2 2 755
Database Submission--The ISMS Durable Goods Data Sets 0 1 1 13 1 4 5 82
Measuring long-run marketing effects and their implications for long-run marketing decisions 0 0 0 49 0 1 2 268
Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters 0 0 0 77 0 0 1 299
Product Strategy for Innovators in Markets with Network Effects 0 0 0 17 3 3 4 100
Promotion Effect on Endogenous Consumption 0 0 0 21 0 0 3 122
Testing for Choice Dynamics in Panel Data 0 0 0 0 1 1 2 388
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs 0 0 0 8 4 4 9 140
The impact of advertising on consumer price sensitivity in experience goods markets 1 2 3 246 4 6 10 1,407
—Dynamic Structural Consumer Models and Current Marketing Issues 0 0 0 6 3 4 4 51
—Technology Innovation and Implications for Customer Relationship Management 0 0 0 21 3 3 4 90
Total Journal Articles 2 7 14 851 23 35 68 4,386


Statistics updated 2025-11-08