Access Statistics for Baohong SUN

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 12 0 0 0 272
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 3 0 0 0 189
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 3 0 0 0 142
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 7 0 0 0 488
Total Working Papers 0 0 0 25 0 0 0 1,091


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality 1 3 7 65 1 4 13 323
A simple test for distinguishing between internal reference price theories 0 0 0 41 0 0 1 194
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift 0 0 0 5 0 1 2 105
An approach to decision making based on intuitionistic fuzzy rough sets over two universes 0 0 1 20 0 0 2 52
Choice Models and Customer Relationship Management 0 0 1 257 0 0 1 753
Database Submission--The ISMS Durable Goods Data Sets 0 0 0 12 0 0 2 78
Measuring long-run marketing effects and their implications for long-run marketing decisions 0 0 0 49 1 1 2 267
Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters 0 0 0 77 0 0 1 298
Product Strategy for Innovators in Markets with Network Effects 0 0 0 17 0 1 2 97
Promotion Effect on Endogenous Consumption 0 0 1 21 0 2 4 122
Testing for Choice Dynamics in Panel Data 0 0 0 0 0 0 1 387
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs 0 0 0 8 0 2 6 135
The impact of advertising on consumer price sensitivity in experience goods markets 0 0 4 244 1 2 11 1,401
—Dynamic Structural Consumer Models and Current Marketing Issues 0 0 0 6 0 0 0 47
—Technology Innovation and Implications for Customer Relationship Management 0 0 0 21 0 0 1 87
Total Journal Articles 1 3 14 843 3 13 49 4,346


Statistics updated 2025-07-04