Access Statistics for Baohong SUN

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Working Paper	File Downloads				Abstract Views
Working Paper	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets	0	0	0	7	0	0	0	488
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets	0	0	0	3	0	0	0	189
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets	0	0	0	12	0	1	1	272
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets	0	0	0	3	0	0	0	142
Total Working Papers	0	0	0	25	0	1	1	1,091

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality	0	0	4	55	1	1	49	307
A simple test for distinguishing between internal reference price theories	0	0	0	41	0	0	2	192
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift	0	0	0	4	0	1	1	99
An approach to decision making based on intuitionistic fuzzy rough sets over two universes	0	0	2	18	0	1	3	48
Choice Models and Customer Relationship Management	0	0	0	256	1	1	3	752
Database Submission--The ISMS Durable Goods Data Sets	0	0	1	10	1	2	9	71
Measuring long-run marketing effects and their implications for long-run marketing decisions	0	0	0	49	2	2	27	265
Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters	0	0	0	76	0	0	26	296
Product Strategy for Innovators in Markets with Network Effects	0	1	3	17	0	2	7	95
Promotion Effect on Endogenous Consumption	0	1	2	19	0	1	4	117
Testing for Choice Dynamics in Panel Data	0	0	0	0	0	0	0	384
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs	0	0	0	7	0	0	25	128
The impact of advertising on consumer price sensitivity in experience goods markets	1	1	1	239	2	3	14	1,384
—Dynamic Structural Consumer Models and Current Marketing Issues	0	0	0	6	0	0	0	47
—Technology Innovation and Implications for Customer Relationship Management	0	1	1	21	0	1	1	86
Total Journal Articles	1	4	14	818	7	15	171	4,271

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Statistics updated 2023-12-04