Access Statistics for Baohong SUN

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Working Paper	File Downloads				Abstract Views
Working Paper	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets	0	0	0	12	1	2	2	274
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets	0	0	0	3	0	2	2	144
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets	0	0	0	3	0	0	0	189
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets	0	0	0	7	0	0	0	488
Total Working Papers	0	0	0	25	1	4	4	1,095

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality	0	2	9	70	1	7	18	335
A simple test for distinguishing between internal reference price theories	0	0	0	41	0	0	0	194
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift	0	0	0	5	0	1	4	107
An approach to decision making based on intuitionistic fuzzy rough sets over two universes	0	0	1	20	1	2	4	55
Choice Models and Customer Relationship Management	0	1	2	259	1	3	4	757
Database Submission--The ISMS Durable Goods Data Sets	0	0	1	13	2	3	6	84
Measuring long-run marketing effects and their implications for long-run marketing decisions	0	0	0	49	2	4	6	272
Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters	0	0	0	77	3	3	4	302
Product Strategy for Innovators in Markets with Network Effects	0	0	0	17	1	4	5	101
Promotion Effect on Endogenous Consumption	0	1	1	22	2	6	8	128
Testing for Choice Dynamics in Panel Data	0	0	0	0	0	2	2	389
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs	0	0	0	8	6	12	17	148
The impact of advertising on consumer price sensitivity in experience goods markets	1	2	3	247	2	7	11	1,410
—Dynamic Structural Consumer Models and Current Marketing Issues	0	0	0	6	3	7	8	55
—Technology Innovation and Implications for Customer Relationship Management	0	0	0	21	1	4	5	91
Total Journal Articles	1	6	17	855	25	65	102	4,428

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Statistics updated 2026-01-09