Access Statistics for Baohong SUN

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 3 0 1 4 193
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 3 1 1 8 150
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 7 0 0 6 494
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 12 0 0 8 280
Total Working Papers 0 0 0 25 1 2 26 1,117

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality 0 0 4 72 1 7 39 367
A simple test for distinguishing between internal reference price theories 0 0 1 42 0 1 9 203
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift 0 0 0 5 2 3 13 119
An approach to decision making based on intuitionistic fuzzy rough sets over two universes 0 0 0 20 0 2 12 65
Choice Models and Customer Relationship Management 0 0 2 260 0 2 11 765
Database Submission--The ISMS Durable Goods Data Sets 0 0 1 14 1 3 12 93
Measuring long-run marketing effects and their implications for long-run marketing decisions 0 0 0 49 0 0 11 279
Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters 0 0 0 77 0 2 11 310
Product Strategy for Innovators in Markets with Network Effects 0 0 0 17 0 1 13 110
Promotion Effect on Endogenous Consumption 0 1 2 23 0 2 14 136
Testing for Choice Dynamics in Panel Data 0 0 0 0 0 1 8 395
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs 1 1 4 12 3 8 34 170
The impact of advertising on consumer price sensitivity in experience goods markets 1 2 5 250 4 5 28 1,431
—Dynamic Structural Consumer Models and Current Marketing Issues 0 0 1 7 0 0 14 62
—Technology Innovation and Implications for Customer Relationship Management 0 0 0 21 0 0 11 98
Total Journal Articles 2 4 20 869 11 37 240 4,603

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Statistics updated 2026-10-11