Access Statistics for Baohong SUN

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 12 0 2 8 280
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 7 0 4 6 494
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 3 0 2 3 192
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 3 1 4 7 149
Total Working Papers 0 0 0 25 1 12 24 1,115

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality 1 1 7 71 5 11 36 358
A simple test for distinguishing between internal reference price theories 1 1 1 42 1 4 7 201
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift 0 0 0 5 1 4 9 114
An approach to decision making based on intuitionistic fuzzy rough sets over two universes 0 0 0 20 0 3 11 63
Choice Models and Customer Relationship Management 1 1 3 260 1 4 10 763
Database Submission--The ISMS Durable Goods Data Sets 0 0 2 14 0 2 12 90
Measuring long-run marketing effects and their implications for long-run marketing decisions 0 0 0 49 0 2 13 279
Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters 0 0 0 77 0 3 10 308
Product Strategy for Innovators in Markets with Network Effects 0 0 0 17 0 4 12 109
Promotion Effect on Endogenous Consumption 0 0 1 22 0 3 12 134
Testing for Choice Dynamics in Panel Data 0 0 0 0 0 2 7 394
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs 2 2 2 10 2 10 25 160
The impact of advertising on consumer price sensitivity in experience goods markets 0 1 4 248 3 9 25 1,425
—Dynamic Structural Consumer Models and Current Marketing Issues 0 1 1 7 0 4 15 62
—Technology Innovation and Implications for Customer Relationship Management 0 0 0 21 0 2 11 98
Total Journal Articles 5 7 21 863 13 67 215 4,558

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Statistics updated 2026-06-04