Access Statistics for Baohong SUN

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 7 4 6 6 494
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 3 3 3 6 148
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 3 1 2 3 192
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 12 2 2 8 280
Total Working Papers 0 0 0 25 10 13 23 1,114

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality 0 0 7 70 4 9 32 353
A simple test for distinguishing between internal reference price theories 0 0 0 41 2 3 6 200
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift 0 0 0 5 3 3 8 113
An approach to decision making based on intuitionistic fuzzy rough sets over two universes 0 0 0 20 0 5 11 63
Choice Models and Customer Relationship Management 0 0 2 259 3 3 9 762
Database Submission--The ISMS Durable Goods Data Sets 0 1 2 14 2 3 12 90
Measuring long-run marketing effects and their implications for long-run marketing decisions 0 0 0 49 1 3 13 279
Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters 0 0 0 77 2 3 10 308
Product Strategy for Innovators in Markets with Network Effects 0 0 0 17 3 6 13 109
Promotion Effect on Endogenous Consumption 0 0 1 22 1 5 12 134
Testing for Choice Dynamics in Panel Data 0 0 0 0 2 4 7 394
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs 0 0 0 8 5 9 23 158
The impact of advertising on consumer price sensitivity in experience goods markets 1 1 4 248 2 7 22 1,422
—Dynamic Structural Consumer Models and Current Marketing Issues 0 1 1 7 1 6 15 62
—Technology Innovation and Implications for Customer Relationship Management 0 0 0 21 2 2 11 98
Total Journal Articles 1 3 17 858 33 71 204 4,545

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Statistics updated 2026-05-06