Access Statistics for Baohong SUN

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 7 0 0 0 488
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 3 0 0 0 189
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 12 0 1 1 272
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 3 0 0 0 142
Total Working Papers 0 0 0 25 0 1 1 1,091


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality 0 0 4 55 1 1 49 307
A simple test for distinguishing between internal reference price theories 0 0 0 41 0 0 2 192
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift 0 0 0 4 0 1 1 99
An approach to decision making based on intuitionistic fuzzy rough sets over two universes 0 0 2 18 0 1 3 48
Choice Models and Customer Relationship Management 0 0 0 256 1 1 3 752
Database Submission--The ISMS Durable Goods Data Sets 0 0 1 10 1 2 9 71
Measuring long-run marketing effects and their implications for long-run marketing decisions 0 0 0 49 2 2 27 265
Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters 0 0 0 76 0 0 26 296
Product Strategy for Innovators in Markets with Network Effects 0 1 3 17 0 2 7 95
Promotion Effect on Endogenous Consumption 0 1 2 19 0 1 4 117
Testing for Choice Dynamics in Panel Data 0 0 0 0 0 0 0 384
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs 0 0 0 7 0 0 25 128
The impact of advertising on consumer price sensitivity in experience goods markets 1 1 1 239 2 3 14 1,384
—Dynamic Structural Consumer Models and Current Marketing Issues 0 0 0 6 0 0 0 47
—Technology Innovation and Implications for Customer Relationship Management 0 1 1 21 0 1 1 86
Total Journal Articles 1 4 14 818 7 15 171 4,271


Statistics updated 2023-12-04