Access Statistics for Baohong SUN

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 12 0 5 6 278
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 3 0 1 3 145
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 3 0 1 1 190
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 7 2 2 2 490
Total Working Papers 0 0 0 25 2 9 12 1,103

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality 0 0 8 70 3 13 28 347
A simple test for distinguishing between internal reference price theories 0 0 0 41 0 3 3 197
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift 0 0 0 5 0 3 7 110
An approach to decision making based on intuitionistic fuzzy rough sets over two universes 0 0 1 20 2 6 9 60
Choice Models and Customer Relationship Management 0 0 2 259 0 3 6 759
Database Submission--The ISMS Durable Goods Data Sets 1 1 2 14 1 6 10 88
Measuring long-run marketing effects and their implications for long-run marketing decisions 0 0 0 49 1 7 11 277
Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters 0 0 0 77 0 6 7 305
Product Strategy for Innovators in Markets with Network Effects 0 0 0 17 2 5 9 105
Promotion Effect on Endogenous Consumption 0 0 1 22 2 5 11 131
Testing for Choice Dynamics in Panel Data 0 0 0 0 2 3 5 392
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs 0 0 0 8 1 8 18 150
The impact of advertising on consumer price sensitivity in experience goods markets 0 1 3 247 1 8 17 1,416
—Dynamic Structural Consumer Models and Current Marketing Issues 0 0 0 6 2 6 11 58
—Technology Innovation and Implications for Customer Relationship Management 0 0 0 21 0 6 10 96
Total Journal Articles 1 2 17 856 17 88 162 4,491

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Statistics updated 2026-03-04