Access Statistics for Baohong SUN

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 12 0 0 0 271
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 3 0 0 0 189
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 3 0 0 0 142
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets 0 0 0 7 0 1 1 488
Total Working Papers 0 0 0 25 0 1 1 1,090


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality 0 0 0 51 4 6 29 258
A simple test for distinguishing between internal reference price theories 0 0 1 41 0 0 1 190
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift 0 0 1 4 0 0 2 98
An approach to decision making based on intuitionistic fuzzy rough sets over two universes 0 0 0 16 0 0 1 45
Choice Models and Customer Relationship Management 0 0 2 256 0 1 5 749
Database Submission--The ISMS Durable Goods Data Sets 0 1 4 9 0 5 16 62
Measuring long-run marketing effects and their implications for long-run marketing decisions 0 0 0 49 1 3 11 238
Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters 0 0 1 76 0 2 10 270
Product Strategy for Innovators in Markets with Network Effects 0 2 3 14 0 2 4 88
Promotion Effect on Endogenous Consumption 0 1 1 17 1 2 9 113
Testing for Choice Dynamics in Panel Data 0 0 0 0 0 0 2 384
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs 0 0 1 7 3 5 15 103
The impact of advertising on consumer price sensitivity in experience goods markets 1 1 1 238 1 3 24 1,370
—Dynamic Structural Consumer Models and Current Marketing Issues 0 0 0 6 0 1 4 47
—Technology Innovation and Implications for Customer Relationship Management 0 0 1 20 0 0 4 85
Total Journal Articles 1 5 16 804 10 30 137 4,100


Statistics updated 2022-12-04