Access Statistics for Baohong SUN

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Working Paper	File Downloads				Abstract Views
Working Paper	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets	0	0	0	3	0	0	0	142
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets	0	0	0	3	0	0	0	189
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets	0	0	0	7	0	0	0	488
Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets	0	0	0	12	0	0	0	272
Total Working Papers	0	0	0	25	0	0	0	1,091

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality	0	1	7	62	0	4	12	319
A simple test for distinguishing between internal reference price theories	0	0	0	41	0	0	2	194
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift	0	0	1	5	0	0	3	103
An approach to decision making based on intuitionistic fuzzy rough sets over two universes	0	0	1	19	0	0	3	51
Choice Models and Customer Relationship Management	0	0	1	257	0	0	1	753
Database Submission--The ISMS Durable Goods Data Sets	0	0	1	12	0	0	5	78
Measuring long-run marketing effects and their implications for long-run marketing decisions	0	0	0	49	0	0	1	266
Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters	0	0	1	77	0	0	2	298
Product Strategy for Innovators in Markets with Network Effects	0	0	0	17	0	0	1	96
Promotion Effect on Endogenous Consumption	0	0	1	21	0	1	2	120
Testing for Choice Dynamics in Panel Data	0	0	0	0	0	1	1	387
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs	0	0	0	8	1	1	3	132
The impact of advertising on consumer price sensitivity in experience goods markets	0	0	5	244	0	0	13	1,399
—Dynamic Structural Consumer Models and Current Marketing Issues	0	0	0	6	0	0	0	47
—Technology Innovation and Implications for Customer Relationship Management	0	0	0	21	0	0	0	86
Total Journal Articles	0	1	18	839	1	7	49	4,329

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Statistics updated 2025-03-03