| Working Paper |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line |
0 |
0 |
0 |
61 |
0 |
0 |
0 |
406 |
| Changing Perceptions and Changing Behavior in Customer Relationships |
0 |
0 |
0 |
442 |
0 |
0 |
1 |
1,382 |
| Consumer Perception and Evaluation of Waiting Time |
0 |
0 |
2 |
610 |
2 |
4 |
8 |
2,390 |
| Explaining Choice and Share of Category Requirements of Biologic Meat |
1 |
1 |
3 |
87 |
1 |
1 |
3 |
515 |
| Further Thoughts on CRM |
0 |
0 |
0 |
677 |
0 |
0 |
0 |
1,251 |
| Generating global brand equity through corporate social responsibility to key stakeholders |
0 |
0 |
0 |
430 |
0 |
1 |
4 |
1,653 |
| Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers |
0 |
0 |
0 |
129 |
0 |
0 |
0 |
416 |
| On combining revealed and stated preferences to forecast customer behaviour: three case studies |
0 |
0 |
0 |
29 |
1 |
1 |
1 |
93 |
| Predicting Customer Lifetime Value in Multi-Service Industries |
0 |
0 |
1 |
623 |
1 |
2 |
3 |
1,296 |
| Predicting Customer Potential Value: an application in the insurance industry |
0 |
0 |
0 |
1,126 |
0 |
0 |
1 |
2,663 |
| Purchasing complex services on the Internet; An analysis of mortgage loan acquisitions |
0 |
0 |
0 |
82 |
1 |
1 |
1 |
396 |
| Service Processes as a Sequence of Events |
0 |
0 |
1 |
118 |
1 |
1 |
2 |
435 |
| The Effect of Members' Satisfaction with a Virtual Community on Member Participation |
0 |
0 |
0 |
173 |
0 |
0 |
2 |
557 |
| The Effect of Relational Constructs on Relationship Performance |
0 |
0 |
0 |
563 |
0 |
1 |
3 |
1,582 |
| The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development |
0 |
0 |
0 |
487 |
0 |
0 |
0 |
1,108 |
| The Moderating Roles of Relationship Quality and Dependency in Retailers’ New Product Adoption Decisions |
0 |
0 |
0 |
33 |
0 |
0 |
0 |
125 |
| The Quest for Citations: Drivers of Article Impact |
0 |
0 |
0 |
45 |
1 |
1 |
1 |
418 |
| The Quest for Citations: Drivers of Article Impact |
0 |
0 |
0 |
66 |
0 |
0 |
0 |
324 |
| The Theoretical Underpinnings of Customer Asset Management |
1 |
2 |
2 |
656 |
2 |
3 |
14 |
1,839 |
| The impact of brand and category characteristics on consumer stock-out reactions |
0 |
0 |
0 |
296 |
0 |
0 |
0 |
967 |
| Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type |
0 |
0 |
0 |
148 |
0 |
0 |
2 |
539 |
| Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions |
0 |
0 |
0 |
119 |
0 |
0 |
0 |
401 |
| Using Selective Sampling for Binary Choice Models to Reduce Survey Costs |
0 |
0 |
0 |
194 |
0 |
0 |
0 |
838 |
| Total Working Papers |
2 |
3 |
9 |
7,194 |
10 |
16 |
46 |
21,594 |
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