| Working Paper |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line |
0 |
0 |
1 |
61 |
1 |
2 |
9 |
399 |
| Changing Perceptions and Changing Behavior in Customer Relationships |
0 |
0 |
0 |
441 |
0 |
1 |
4 |
1,378 |
| Consumer Perception and Evaluation of Waiting Time |
0 |
0 |
1 |
603 |
0 |
1 |
10 |
2,358 |
| Explaining Choice and Share of Category Requirements of Biologic Meat |
0 |
0 |
0 |
84 |
0 |
2 |
8 |
507 |
| Further Thoughts on CRM |
0 |
0 |
1 |
677 |
0 |
1 |
5 |
1,249 |
| Generating global brand equity through corporate social responsibility to key stakeholders |
0 |
1 |
1 |
428 |
2 |
5 |
20 |
1,631 |
| Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers |
0 |
0 |
0 |
128 |
0 |
2 |
11 |
413 |
| On combining revealed and stated preferences to forecast customer behaviour: three case studies |
0 |
0 |
2 |
28 |
1 |
1 |
3 |
87 |
| Predicting Customer Lifetime Value in Multi-Service Industries |
0 |
0 |
2 |
619 |
0 |
3 |
11 |
1,271 |
| Predicting Customer Potential Value: an application in the insurance industry |
1 |
1 |
2 |
1,118 |
2 |
12 |
29 |
2,616 |
| Purchasing complex services on the Internet; An analysis of mortgage loan acquisitions |
0 |
0 |
0 |
81 |
0 |
1 |
7 |
391 |
| Service Processes as a Sequence of Events |
0 |
0 |
0 |
117 |
0 |
1 |
6 |
431 |
| The Effect of Members' Satisfaction with a Virtual Community on Member Participation |
0 |
1 |
3 |
171 |
0 |
4 |
15 |
542 |
| The Effect of Relational Constructs on Relationship Performance |
0 |
0 |
2 |
562 |
0 |
1 |
13 |
1,568 |
| The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development |
0 |
0 |
0 |
486 |
0 |
1 |
5 |
1,101 |
| The Moderating Roles of Relationship Quality and Dependency in Retailers’ New Product Adoption Decisions |
0 |
0 |
0 |
33 |
0 |
1 |
7 |
122 |
| The Quest for Citations: Drivers of Article Impact |
0 |
0 |
0 |
44 |
1 |
3 |
10 |
386 |
| The Quest for Citations: Drivers of Article Impact |
0 |
0 |
0 |
66 |
0 |
3 |
15 |
294 |
| The Theoretical Underpinnings of Customer Asset Management |
0 |
0 |
1 |
651 |
0 |
1 |
16 |
1,807 |
| The impact of brand and category characteristics on consumer stock-out reactions |
0 |
0 |
1 |
293 |
0 |
4 |
9 |
948 |
| Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type |
0 |
0 |
1 |
146 |
0 |
2 |
8 |
518 |
| Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions |
0 |
0 |
0 |
112 |
0 |
3 |
11 |
388 |
| Using Selective Sampling for Binary Choice Models to Reduce Survey Costs |
0 |
0 |
0 |
194 |
0 |
3 |
10 |
836 |
| Total Working Papers |
1 |
3 |
18 |
7,143 |
7 |
58 |
242 |
21,241 |
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