| Working Paper |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line |
0 |
0 |
2 |
63 |
1 |
6 |
10 |
416 |
| Changing Perceptions and Changing Behavior in Customer Relationships |
0 |
0 |
0 |
442 |
1 |
3 |
7 |
1,389 |
| Consumer Perception and Evaluation of Waiting Time |
0 |
1 |
2 |
612 |
2 |
17 |
38 |
2,428 |
| Explaining Choice and Share of Category Requirements of Biologic Meat |
0 |
0 |
0 |
87 |
1 |
4 |
4 |
519 |
| Further Thoughts on CRM |
0 |
0 |
0 |
677 |
1 |
8 |
9 |
1,260 |
| Generating global brand equity through corporate social responsibility to key stakeholders |
0 |
0 |
0 |
430 |
0 |
5 |
16 |
1,669 |
| Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers |
0 |
0 |
0 |
129 |
0 |
1 |
3 |
419 |
| On combining revealed and stated preferences to forecast customer behaviour: three case studies |
0 |
0 |
0 |
29 |
0 |
0 |
4 |
97 |
| Predicting Customer Lifetime Value in Multi-Service Industries |
0 |
0 |
0 |
623 |
0 |
13 |
19 |
1,315 |
| Predicting Customer Potential Value: an application in the insurance industry |
0 |
0 |
0 |
1,126 |
0 |
3 |
6 |
2,669 |
| Purchasing complex services on the Internet; An analysis of mortgage loan acquisitions |
0 |
0 |
0 |
82 |
2 |
8 |
11 |
407 |
| Service Processes as a Sequence of Events |
0 |
0 |
0 |
118 |
0 |
6 |
12 |
447 |
| The Effect of Members' Satisfaction with a Virtual Community on Member Participation |
0 |
0 |
0 |
173 |
1 |
4 |
7 |
564 |
| The Effect of Relational Constructs on Relationship Performance |
0 |
0 |
0 |
563 |
1 |
6 |
9 |
1,591 |
| The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development |
1 |
1 |
1 |
488 |
1 |
3 |
4 |
1,112 |
| The Moderating Roles of Relationship Quality and Dependency in Retailers’ New Product Adoption Decisions |
0 |
0 |
0 |
33 |
0 |
2 |
4 |
129 |
| The Quest for Citations: Drivers of Article Impact |
0 |
1 |
1 |
46 |
1 |
6 |
9 |
427 |
| The Quest for Citations: Drivers of Article Impact |
0 |
0 |
0 |
66 |
0 |
2 |
4 |
328 |
| The Theoretical Underpinnings of Customer Asset Management |
0 |
0 |
0 |
656 |
4 |
11 |
14 |
1,853 |
| The impact of brand and category characteristics on consumer stock-out reactions |
0 |
0 |
0 |
296 |
0 |
3 |
9 |
976 |
| Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type |
0 |
0 |
2 |
150 |
0 |
5 |
9 |
548 |
| Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions |
0 |
1 |
1 |
120 |
0 |
11 |
16 |
417 |
| Using Selective Sampling for Binary Choice Models to Reduce Survey Costs |
0 |
0 |
0 |
194 |
0 |
3 |
6 |
844 |
| Total Working Papers |
1 |
4 |
9 |
7,203 |
16 |
130 |
230 |
21,824 |
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