| Working Paper |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line |
0 |
0 |
2 |
63 |
0 |
1 |
4 |
410 |
| Changing Perceptions and Changing Behavior in Customer Relationships |
0 |
0 |
0 |
442 |
0 |
3 |
4 |
1,386 |
| Consumer Perception and Evaluation of Waiting Time |
0 |
1 |
1 |
611 |
6 |
12 |
25 |
2,411 |
| Explaining Choice and Share of Category Requirements of Biologic Meat |
0 |
0 |
1 |
87 |
0 |
0 |
1 |
515 |
| Further Thoughts on CRM |
0 |
0 |
0 |
677 |
1 |
1 |
1 |
1,252 |
| Generating global brand equity through corporate social responsibility to key stakeholders |
0 |
0 |
0 |
430 |
9 |
10 |
12 |
1,664 |
| Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers |
0 |
0 |
0 |
129 |
0 |
2 |
2 |
418 |
| On combining revealed and stated preferences to forecast customer behaviour: three case studies |
0 |
0 |
0 |
29 |
3 |
3 |
5 |
97 |
| Predicting Customer Lifetime Value in Multi-Service Industries |
0 |
0 |
0 |
623 |
2 |
3 |
8 |
1,302 |
| Predicting Customer Potential Value: an application in the insurance industry |
0 |
0 |
0 |
1,126 |
1 |
1 |
3 |
2,666 |
| Purchasing complex services on the Internet; An analysis of mortgage loan acquisitions |
0 |
0 |
0 |
82 |
3 |
3 |
4 |
399 |
| Service Processes as a Sequence of Events |
0 |
0 |
0 |
118 |
2 |
2 |
7 |
441 |
| The Effect of Members' Satisfaction with a Virtual Community on Member Participation |
0 |
0 |
0 |
173 |
1 |
2 |
3 |
560 |
| The Effect of Relational Constructs on Relationship Performance |
0 |
0 |
0 |
563 |
1 |
1 |
4 |
1,585 |
| The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development |
0 |
0 |
0 |
487 |
0 |
1 |
1 |
1,109 |
| The Moderating Roles of Relationship Quality and Dependency in Retailers’ New Product Adoption Decisions |
0 |
0 |
0 |
33 |
1 |
2 |
2 |
127 |
| The Quest for Citations: Drivers of Article Impact |
0 |
0 |
0 |
45 |
0 |
2 |
4 |
421 |
| The Quest for Citations: Drivers of Article Impact |
0 |
0 |
0 |
66 |
2 |
2 |
2 |
326 |
| The Theoretical Underpinnings of Customer Asset Management |
0 |
0 |
2 |
656 |
0 |
2 |
6 |
1,842 |
| The impact of brand and category characteristics on consumer stock-out reactions |
0 |
0 |
0 |
296 |
1 |
2 |
6 |
973 |
| Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type |
0 |
1 |
2 |
150 |
1 |
3 |
4 |
543 |
| Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions |
0 |
0 |
0 |
119 |
3 |
4 |
5 |
406 |
| Using Selective Sampling for Binary Choice Models to Reduce Survey Costs |
0 |
0 |
0 |
194 |
2 |
3 |
3 |
841 |
| Total Working Papers |
0 |
2 |
8 |
7,199 |
39 |
65 |
116 |
21,694 |
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