| Journal Article |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| A New Development in Online Marketing: Introducing Digital Inbound Marketing |
5 |
37 |
133 |
378 |
35 |
138 |
562 |
1,347 |
| ACHIEVING EMPLOYEE SATISFACTION BY PURSUING SUSTAINABLE PRACTICES |
0 |
1 |
4 |
34 |
1 |
6 |
23 |
195 |
| ANALYZING INTERNET USAGE AND ONLINE SHOPPING FOR INTERNATIONAL CONSUMERS |
0 |
0 |
1 |
30 |
1 |
8 |
16 |
108 |
| Analysis of European Union Economy in Terms of GDP Components |
0 |
0 |
1 |
66 |
0 |
2 |
7 |
233 |
| Analysis of the Economic Research Context after the Outbreak of the Economic Crisis of 2007-2009 |
0 |
0 |
0 |
3 |
1 |
2 |
10 |
43 |
| Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing |
0 |
1 |
1 |
19 |
0 |
1 |
4 |
63 |
| Branding Strategies for Social Media Marketing |
1 |
3 |
8 |
8 |
1 |
7 |
17 |
17 |
| CAUSE RELATED MARKETING – TRUE HEART-FELT CORPORATE BENEVOLENCE? |
0 |
0 |
0 |
35 |
1 |
3 |
3 |
178 |
| Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales |
2 |
3 |
15 |
35 |
3 |
8 |
31 |
101 |
| Content Marketing Strategy. Definition, Objectives and Tactics |
7 |
15 |
30 |
30 |
13 |
43 |
93 |
93 |
| DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA – AN IMPORTANT DIGITAL MARKETING TOOL |
0 |
1 |
2 |
139 |
1 |
9 |
16 |
477 |
| DISCOVERING SOCIAL MEDIA BEHAVIOR PATTERNS IN ORDER TO IMPROVE THE MARKETING STRATEGY IN THE CURRENT CHAOTIC ENVIRONMENT |
1 |
2 |
6 |
42 |
4 |
5 |
13 |
119 |
| DISCOVERING SOCIAL MEDIA BEHAVIOR PATTERNS IN ORDER TO IMPROVE THE MARKETING STRATEGY IN THE CURRENT CHAOTIC ENVIRONMENT |
0 |
0 |
1 |
80 |
2 |
5 |
14 |
231 |
| Editor’s Introduction of a New Economics Journal: Expert Journal of Economics |
0 |
0 |
0 |
26 |
0 |
1 |
3 |
75 |
| From Liquidity Crisis to Sovereign Debt Crisis |
0 |
0 |
0 |
24 |
1 |
2 |
6 |
77 |
| Importance of Strategic Social Media Marketing |
9 |
25 |
57 |
158 |
32 |
80 |
268 |
776 |
| International Tourism Market Segmentation Based on Consumer Behavior |
1 |
1 |
1 |
84 |
3 |
4 |
6 |
374 |
| MODELING TRUST TO STUDY CONSUMERS ACCEPTANCE OF ONLINE SHOPPING |
0 |
0 |
0 |
17 |
0 |
0 |
2 |
52 |
| MODELLING EMPLOYEE ENGAGEMENT IN RELATION TO CSR PRACTICES AND EMPLOYEE SATISFACTION |
0 |
1 |
2 |
47 |
0 |
3 |
22 |
231 |
| MOTIVATION AND MOTIVES - DRIVER AND REASON OF CONSUMER'S BUYING BEHAVIOR |
0 |
0 |
1 |
33 |
0 |
1 |
4 |
80 |
| Modeling Employee Satisfaction in Relation to CSR Practices and Attraction and Retention of Top Talent |
0 |
3 |
13 |
49 |
5 |
17 |
51 |
184 |
| PURSUING A CUSTOMER-DRIVEN APPROACH FOR INNOVATION AND MARKETING EXCELLENCE |
0 |
0 |
0 |
26 |
0 |
6 |
11 |
178 |
| RESEARCHING THE STUDENTS COGNITIVE SPACE – A RELEVANT PHASE IN THE HOLISTIC APPROACH OF THE HIGHER EDUCATION INSTITUTIONS MANAGEMENT |
0 |
0 |
1 |
27 |
0 |
0 |
12 |
115 |
| Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism |
0 |
0 |
1 |
11 |
0 |
2 |
11 |
61 |
| Social Media Marketing Efforts of Luxury Brands on Instagram |
8 |
27 |
39 |
39 |
35 |
92 |
177 |
177 |
| THE GLOCAL STRATEGY OF GLOBAL BRANDS |
8 |
16 |
60 |
450 |
38 |
111 |
411 |
3,196 |
| THE IMPORTANCE OF ESTABLISHING CUSTOMER EXPERIENCES |
0 |
0 |
6 |
84 |
0 |
2 |
19 |
256 |
| THE USE OF REGRESSION ANALYSIS IN MARKETING RESEARCH |
5 |
20 |
54 |
1,142 |
36 |
100 |
257 |
6,235 |
| The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined |
0 |
0 |
0 |
29 |
2 |
7 |
72 |
565 |
| The Impact of Customer Perceptions and Satisfaction on E-Loyalty |
0 |
0 |
0 |
41 |
1 |
1 |
4 |
113 |
| Total Journal Articles |
47 |
156 |
437 |
3,186 |
216 |
666 |
2,145 |
15,950 |
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