Access Statistics for Simona Vinerean

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A New Development in Online Marketing: Introducing Digital Inbound Marketing 5 37 133 378 35 138 562 1,347
ACHIEVING EMPLOYEE SATISFACTION BY PURSUING SUSTAINABLE PRACTICES 0 1 4 34 1 6 23 195
ANALYZING INTERNET USAGE AND ONLINE SHOPPING FOR INTERNATIONAL CONSUMERS 0 0 1 30 1 8 16 108
Analysis of European Union Economy in Terms of GDP Components 0 0 1 66 0 2 7 233
Analysis of the Economic Research Context after the Outbreak of the Economic Crisis of 2007-2009 0 0 0 3 1 2 10 43
Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing 0 1 1 19 0 1 4 63
Branding Strategies for Social Media Marketing 1 3 8 8 1 7 17 17
CAUSE RELATED MARKETING – TRUE HEART-FELT CORPORATE BENEVOLENCE? 0 0 0 35 1 3 3 178
Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales 2 3 15 35 3 8 31 101
Content Marketing Strategy. Definition, Objectives and Tactics 7 15 30 30 13 43 93 93
DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA – AN IMPORTANT DIGITAL MARKETING TOOL 0 1 2 139 1 9 16 477
DISCOVERING SOCIAL MEDIA BEHAVIOR PATTERNS IN ORDER TO IMPROVE THE MARKETING STRATEGY IN THE CURRENT CHAOTIC ENVIRONMENT 1 2 6 42 4 5 13 119
DISCOVERING SOCIAL MEDIA BEHAVIOR PATTERNS IN ORDER TO IMPROVE THE MARKETING STRATEGY IN THE CURRENT CHAOTIC ENVIRONMENT 0 0 1 80 2 5 14 231
Editor’s Introduction of a New Economics Journal: Expert Journal of Economics 0 0 0 26 0 1 3 75
From Liquidity Crisis to Sovereign Debt Crisis 0 0 0 24 1 2 6 77
Importance of Strategic Social Media Marketing 9 25 57 158 32 80 268 776
International Tourism Market Segmentation Based on Consumer Behavior 1 1 1 84 3 4 6 374
MODELING TRUST TO STUDY CONSUMERS ACCEPTANCE OF ONLINE SHOPPING 0 0 0 17 0 0 2 52
MODELLING EMPLOYEE ENGAGEMENT IN RELATION TO CSR PRACTICES AND EMPLOYEE SATISFACTION 0 1 2 47 0 3 22 231
MOTIVATION AND MOTIVES - DRIVER AND REASON OF CONSUMER'S BUYING BEHAVIOR 0 0 1 33 0 1 4 80
Modeling Employee Satisfaction in Relation to CSR Practices and Attraction and Retention of Top Talent 0 3 13 49 5 17 51 184
PURSUING A CUSTOMER-DRIVEN APPROACH FOR INNOVATION AND MARKETING EXCELLENCE 0 0 0 26 0 6 11 178
RESEARCHING THE STUDENTS COGNITIVE SPACE – A RELEVANT PHASE IN THE HOLISTIC APPROACH OF THE HIGHER EDUCATION INSTITUTIONS MANAGEMENT 0 0 1 27 0 0 12 115
Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism 0 0 1 11 0 2 11 61
Social Media Marketing Efforts of Luxury Brands on Instagram 8 27 39 39 35 92 177 177
THE GLOCAL STRATEGY OF GLOBAL BRANDS 8 16 60 450 38 111 411 3,196
THE IMPORTANCE OF ESTABLISHING CUSTOMER EXPERIENCES 0 0 6 84 0 2 19 256
THE USE OF REGRESSION ANALYSIS IN MARKETING RESEARCH 5 20 54 1,142 36 100 257 6,235
The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined 0 0 0 29 2 7 72 565
The Impact of Customer Perceptions and Satisfaction on E-Loyalty 0 0 0 41 1 1 4 113
Total Journal Articles 47 156 437 3,186 216 666 2,145 15,950


Statistics updated 2021-01-03