| Journal Article |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| A New Development in Online Marketing: Introducing Digital Inbound Marketing |
1 |
2 |
8 |
528 |
2 |
5 |
33 |
1,984 |
| ACHIEVING EMPLOYEE SATISFACTION BY PURSUING SUSTAINABLE PRACTICES |
0 |
0 |
0 |
48 |
1 |
2 |
4 |
282 |
| ANALYZING INTERNET USAGE AND ONLINE SHOPPING FOR INTERNATIONAL CONSUMERS |
0 |
0 |
0 |
33 |
0 |
0 |
0 |
128 |
| Analysis of European Union Economy in Terms of GDP Components |
0 |
0 |
0 |
66 |
0 |
2 |
3 |
242 |
| Analysis of the Economic Research Context after the Outbreak of the Economic Crisis of 2007-2009 |
0 |
0 |
0 |
3 |
0 |
0 |
1 |
49 |
| Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing |
0 |
0 |
0 |
23 |
0 |
0 |
2 |
83 |
| Branding Strategies for Social Media Marketing |
0 |
0 |
1 |
18 |
1 |
2 |
5 |
79 |
| CAUSE RELATED MARKETING – TRUE HEART-FELT CORPORATE BENEVOLENCE? |
0 |
0 |
0 |
35 |
0 |
0 |
0 |
183 |
| Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales |
0 |
0 |
3 |
59 |
2 |
4 |
13 |
181 |
| Content Marketing Strategy. Definition, Objectives and Tactics |
3 |
9 |
21 |
169 |
14 |
34 |
94 |
700 |
| DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA – AN IMPORTANT DIGITAL MARKETING TOOL |
0 |
0 |
0 |
145 |
0 |
0 |
2 |
502 |
| DISCOVERING SOCIAL MEDIA BEHAVIOR PATTERNS IN ORDER TO IMPROVE THE MARKETING STRATEGY IN THE CURRENT CHAOTIC ENVIRONMENT |
0 |
1 |
1 |
50 |
0 |
1 |
2 |
139 |
| DISCOVERING SOCIAL MEDIA BEHAVIOR PATTERNS IN ORDER TO IMPROVE THE MARKETING STRATEGY IN THE CURRENT CHAOTIC ENVIRONMENT |
1 |
1 |
1 |
95 |
1 |
1 |
2 |
267 |
| Editor’s Introduction of a New Economics Journal: Expert Journal of Economics |
0 |
0 |
0 |
26 |
0 |
0 |
0 |
78 |
| From Liquidity Crisis to Sovereign Debt Crisis |
0 |
0 |
0 |
27 |
0 |
1 |
1 |
92 |
| Importance of Strategic Social Media Marketing |
0 |
2 |
16 |
272 |
3 |
13 |
75 |
1,494 |
| International Tourism Market Segmentation Based on Consumer Behavior |
0 |
1 |
1 |
91 |
0 |
2 |
2 |
404 |
| MODELING TRUST TO STUDY CONSUMERS ACCEPTANCE OF ONLINE SHOPPING |
0 |
0 |
0 |
18 |
0 |
0 |
1 |
63 |
| MODELLING EMPLOYEE ENGAGEMENT IN RELATION TO CSR PRACTICES AND EMPLOYEE SATISFACTION |
0 |
0 |
0 |
50 |
0 |
1 |
7 |
267 |
| MOTIVATION AND MOTIVES - DRIVER AND REASON OF CONSUMER'S BUYING BEHAVIOR |
0 |
0 |
0 |
41 |
2 |
2 |
2 |
95 |
| Modeling Employee Satisfaction in Relation to CSR Practices and Attraction and Retention of Top Talent |
0 |
0 |
0 |
66 |
0 |
0 |
3 |
268 |
| PURSUING A CUSTOMER-DRIVEN APPROACH FOR INNOVATION AND MARKETING EXCELLENCE |
0 |
0 |
0 |
26 |
0 |
0 |
1 |
194 |
| RESEARCHING THE STUDENTS COGNITIVE SPACE – A RELEVANT PHASE IN THE HOLISTIC APPROACH OF THE HIGHER EDUCATION INSTITUTIONS MANAGEMENT |
0 |
0 |
0 |
29 |
0 |
0 |
3 |
130 |
| Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism |
0 |
0 |
0 |
13 |
0 |
1 |
2 |
74 |
| Social Media Marketing Efforts of Luxury Brands on Instagram |
0 |
1 |
7 |
153 |
5 |
9 |
32 |
751 |
| THE GLOCAL STRATEGY OF GLOBAL BRANDS |
3 |
4 |
12 |
557 |
12 |
15 |
66 |
3,937 |
| THE IMPORTANCE OF ESTABLISHING CUSTOMER EXPERIENCES |
0 |
1 |
2 |
94 |
0 |
1 |
6 |
299 |
| THE USE OF REGRESSION ANALYSIS IN MARKETING RESEARCH |
3 |
5 |
15 |
1,248 |
3 |
9 |
50 |
6,768 |
| The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined |
0 |
0 |
0 |
34 |
1 |
2 |
8 |
617 |
| The Impact of COVID-19 Pandemic on Residents’ Support for Sustainable Tourism Development |
0 |
0 |
1 |
5 |
0 |
0 |
3 |
24 |
| The Impact of Customer Perceptions and Satisfaction on E-Loyalty |
0 |
0 |
3 |
45 |
0 |
0 |
4 |
129 |
| Total Journal Articles |
11 |
27 |
92 |
4,067 |
47 |
107 |
427 |
20,503 |
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