Access Statistics for Rui Vinhas da Silva

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research 0 1 1 33 1 5 9 160
Total Working Papers 0 1 1 33 1 5 9 160


Statistics updated 2025-12-06