Access Statistics for Malcolm John Wright
Author contact details at EconPapers.
| Working Paper | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| A new theorem for optimizing the advertising budget | 0 | 0 | 3 | 17 | 1 | 3 | 7 | 44 |
| Consumer Behaviour: Applications in Marketing | 0 | 0 | 0 | 0 | 1 | 2 | 11 | 36 |
| Predicting elections from politicians’ faces | 0 | 0 | 0 | 81 | 0 | 0 | 4 | 774 |
| Verification of Citations: Fawlty Towers of Knowledge? | 0 | 0 | 0 | 83 | 0 | 0 | 7 | 306 |
| Total Working Papers | 0 | 0 | 3 | 181 | 2 | 5 | 29 | 1,160 |
| Journal Article | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| Are promoters valuable customers? An application of the net promoter scale to predict future customer spend | 1 | 1 | 3 | 3 | 1 | 1 | 7 | 7 |
| Forecasting new product trial with analogous series | 1 | 1 | 1 | 4 | 1 | 1 | 3 | 20 |
| Fundamental patterns of in-store shopper behavior | 0 | 2 | 3 | 3 | 2 | 6 | 10 | 10 |
| How to grow a brand: Retain or acquire customers? | 0 | 1 | 3 | 18 | 0 | 2 | 9 | 51 |
| Predicting future purchases with the Poisson log-normal model | 0 | 0 | 0 | 5 | 0 | 1 | 4 | 39 |
| Some philosophical problems for service-dominant logic in marketing | 0 | 0 | 0 | 0 | 1 | 2 | 3 | 3 |
| The Ombudsman: Verification of Citations: Fawlty Towers of Knowledge? | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| The adoption of new prescription drugs is strongly associated with prior category prescribing rate | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Journal Articles | 2 | 5 | 10 | 33 | 5 | 13 | 36 | 131 |
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