Access Statistics for Malcolm John Wright

Author contact details at EconPapers.

Working Paper	File Downloads				Abstract Views
Working Paper	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
A new theorem for optimizing the advertising budget	0	0	1	18	0	5	11	56
Consumer Behaviour: Applications in Marketing	0	0	0	0	2	8	16	64
Predicting elections from politicians’ faces	0	0	1	83	2	3	11	791
Verification of Citations: Fawlty Towers of Knowledge?	0	0	0	83	0	0	6	313
Total Working Papers	0	0	2	184	4	16	44	1,224

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Are promoters valuable customers? An application of the net promoter scale to predict future customer spend	0	1	19	45	3	9	52	116
Forecasting new product trial with analogous series	0	0	1	6	1	3	23	48
Fundamental patterns of in-store shopper behavior	3	4	18	36	9	17	69	128
How to grow a brand: Retain or acquire customers?	0	0	0	19	0	1	18	76
Predicting future purchases with the Poisson log-normal model	0	1	1	7	0	2	9	53
Some philosophical problems for service-dominant logic in marketing	0	0	1	3	0	1	4	13
The Ombudsman: Verification of Citations: Fawlty Towers of Knowledge?	0	0	0	0	0	0	0	1
The adoption of new prescription drugs is strongly associated with prior category prescribing rate	1	1	3	4	4	4	6	8
Total Journal Articles	4	7	43	120	17	37	181	443

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Statistics updated 2020-11-03