Access Statistics for Malcolm John Wright

Author contact details at EconPapers.

Working Paper	File Downloads				Abstract Views
Working Paper	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
A new theorem for optimizing the advertising budget	0	0	0	18	0	0	0	61
Consumer Behaviour: Applications in Marketing	0	0	0	0	1	5	17	111
Predicting elections from politicians’ faces	0	0	0	83	0	0	0	801
Verification of Citations: Fawlty Towers of Knowledge?	0	0	0	83	0	0	0	317
Total Working Papers	0	0	0	184	1	5	17	1,290

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Are promoters valuable customers? An application of the net promoter scale to predict future customer spend	1	2	6	60	1	4	15	171
Forecasting new product trial with analogous series	0	1	2	9	2	3	6	62
Fundamental patterns of in-store shopper behavior	0	0	5	57	1	1	17	241
How to grow a brand: Retain or acquire customers?	0	0	1	26	0	1	8	127
Predicting future purchases with the Poisson log-normal model	0	0	0	10	0	0	5	69
Some philosophical problems for service-dominant logic in marketing	0	0	2	10	0	0	7	29
The Ombudsman: Verification of Citations: Fawlty Towers of Knowledge?	0	0	0	0	0	1	1	3
The adoption of new prescription drugs is strongly associated with prior category prescribing rate	0	1	2	6	0	1	5	16
Total Journal Articles	1	4	18	178	4	11	64	718

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Statistics updated 2023-06-05