Access Statistics for Katharina Petra Zeugner-Roth

Author contact details at EconPapers.

Working Paper	File Downloads				Abstract Views
Working Paper	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
"Country of origin"' as brand element	0	0	0	0	2	2	4	56
Advancing formative measurement models	0	0	0	0	2	2	4	99
Advancing the country image construct: reply to Samiee's (2009) commentary	0	0	0	0	2	3	8	40
COO in print advertising: Developed versus developing market comparisons	0	0	1	1	0	0	3	11
Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective	0	0	0	4	15	24	50	405
Country image, country brand equity and consumer's product preferences: an empirical study	0	0	0	0	1	1	3	40
Country-of-Origin Effects	0	0	0	0	0	0	1	42
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism	0	0	0	0	1	2	5	59
The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis	0	0	0	0	0	0	1	55
Total Working Papers	0	0	1	5	23	34	79	807

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Advancing formative measurement models	1	1	7	214	6	10	31	708
Advancing the country image construct	4	9	22	161	12	30	61	594
Advancing the country image construct: Reply to Samiee's (2009) commentary	0	1	2	100	4	8	19	510
Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects	0	1	2	4	1	4	11	19
Authentic Brand Ethicality: Conceptualization, Measurement, and Validation in the Fashion Industry	2	4	7	7	14	20	35	35
Bridging the gap between country and destination image: Assessing common facets and their predictive validity	0	1	1	20	1	17	272	362
COO in print advertising: Developed versus developing market comparisons	0	0	0	6	0	1	4	42
Consumer authenticity seeking: conceptualization, measurement, and contingent effects	4	5	9	30	13	22	46	114
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism	2	3	3	43	5	14	18	246
Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study	0	1	3	23	5	6	12	122
Pride and prejudice: Unraveling and mitigating domestic country bias	0	0	0	26	1	3	10	76
The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis	1	1	2	28	1	2	8	130
Total Journal Articles	14	27	58	662	63	137	527	2,958

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Statistics updated 2025-12-06