Access Statistics for Katharina Petra Zeugner-Roth
Author contact details at EconPapers.
| Journal Article |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| Advancing formative measurement models |
0 |
0 |
10 |
213 |
1 |
7 |
28 |
699 |
| Advancing the country image construct |
2 |
8 |
15 |
154 |
7 |
22 |
38 |
571 |
| Advancing the country image construct: Reply to Samiee's (2009) commentary |
0 |
0 |
1 |
99 |
0 |
1 |
13 |
502 |
| Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects |
1 |
2 |
2 |
4 |
3 |
5 |
10 |
18 |
| Authentic Brand Ethicality: Conceptualization, Measurement, and Validation in the Fashion Industry |
1 |
2 |
4 |
4 |
3 |
10 |
18 |
18 |
| Bridging the gap between country and destination image: Assessing common facets and their predictive validity |
0 |
0 |
0 |
19 |
8 |
10 |
265 |
353 |
| COO in print advertising: Developed versus developing market comparisons |
0 |
0 |
0 |
6 |
0 |
0 |
3 |
41 |
| Consumer authenticity seeking: conceptualization, measurement, and contingent effects |
0 |
2 |
5 |
25 |
3 |
8 |
29 |
95 |
| Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism |
1 |
1 |
1 |
41 |
4 |
5 |
17 |
236 |
| Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study |
1 |
1 |
3 |
23 |
1 |
1 |
7 |
117 |
| Pride and prejudice: Unraveling and mitigating domestic country bias |
0 |
0 |
1 |
26 |
0 |
0 |
11 |
73 |
| The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis |
0 |
0 |
2 |
27 |
1 |
2 |
12 |
129 |
| Total Journal Articles |
6 |
16 |
44 |
641 |
31 |
71 |
451 |
2,852 |
|
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