Access Statistics for Katharina Petra Zeugner-Roth

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
"Country of origin"' as brand element 0 0 0 0 0 2 7 61
Advancing formative measurement models 0 0 0 0 0 0 9 105
Advancing the country image construct: reply to Samiee's (2009) commentary 0 0 0 0 0 5 12 47
COO in print advertising: Developed versus developing market comparisons 0 0 0 1 0 3 10 21
Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective 0 0 0 4 2 10 55 433
Country image, country brand equity and consumer's product preferences: an empirical study 0 0 0 0 1 1 6 45
Country-of-Origin Effects 0 0 0 0 0 2 5 47
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism 0 0 0 0 1 3 10 67
The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis 0 0 0 0 0 2 9 63
Total Working Papers 0 0 0 5 4 28 123 889


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Advancing formative measurement models 1 2 6 219 7 19 48 740
Advancing the country image construct 3 10 42 188 9 36 134 683
Advancing the country image construct: Reply to Samiee's (2009) commentary 0 0 2 101 0 4 20 521
Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects 0 0 3 5 1 7 23 36
Authentic Brand Ethicality: Conceptualization, Measurement, and Validation in the Fashion Industry 1 3 9 11 5 15 59 67
Bridging the gap between country and destination image: Assessing common facets and their predictive validity 0 1 2 21 0 3 27 370
COO in print advertising: Developed versus developing market comparisons 0 0 0 6 1 3 11 52
Consumer authenticity seeking: conceptualization, measurement, and contingent effects 1 5 14 37 5 25 71 158
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism 0 1 4 44 2 9 41 272
Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study 0 0 1 23 0 3 19 135
Pride and prejudice: Unraveling and mitigating domestic country bias 0 1 1 27 1 8 20 93
The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis 0 0 2 29 1 2 13 140
Total Journal Articles 6 23 86 711 32 134 486 3,267


Statistics updated 2026-07-10