Access Statistics for Katharina Petra Zeugner-Roth

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
"Country of origin"' as brand element 0 0 0 0 0 0 7 61
Advancing formative measurement models 0 0 0 0 0 1 9 106
Advancing the country image construct: reply to Samiee's (2009) commentary 0 0 0 0 0 0 10 47
COO in print advertising: Developed versus developing market comparisons 0 0 0 1 0 0 10 21
Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective 0 0 0 4 2 2 52 435
Country image, country brand equity and consumer's product preferences: an empirical study 0 0 0 0 1 2 8 47
Country-of-Origin Effects 0 0 0 0 0 0 5 47
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism 0 0 0 0 1 4 13 71
The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis 0 0 0 0 0 0 8 63
Total Working Papers 0 0 0 5 4 9 122 898

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Advancing formative measurement models 0 0 6 219 1 5 46 745
Advancing the country image construct 2 8 42 196 9 24 136 707
Advancing the country image construct: Reply to Samiee's (2009) commentary 0 0 2 101 2 2 21 523
Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects 0 0 1 5 3 4 22 40
Authentic Brand Ethicality: Conceptualization, Measurement, and Validation in the Fashion Industry 0 2 9 13 4 7 56 74
Bridging the gap between country and destination image: Assessing common facets and their predictive validity 0 0 2 21 3 3 20 373
COO in print advertising: Developed versus developing market comparisons 0 0 0 6 0 0 11 52
Consumer authenticity seeking: conceptualization, measurement, and contingent effects 0 1 13 38 4 16 79 174
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism 0 1 4 45 0 3 39 275
Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study 0 0 0 23 0 1 19 136
Pride and prejudice: Unraveling and mitigating domestic country bias 0 0 1 27 1 1 21 94
The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis 0 0 2 29 2 3 14 143
Total Journal Articles 2 12 82 723 29 69 484 3,336

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Statistics updated 2026-10-11