Access Statistics for Katharina Petra Zeugner-Roth

Author contact details at EconPapers.

Working Paper	File Downloads				Abstract Views
Working Paper	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
"Country of origin"' as brand element	0	0	0	0	0	1	1	53
Advancing formative measurement models	0	0	0	0	0	1	5	96
Advancing the country image construct: reply to Samiee's (2009) commentary	0	0	0	0	0	1	3	33
COO in print advertising: Developed versus developing market comparisons	0	0	0	0	1	2	2	10
Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective	0	0	1	4	4	12	50	367
Country image, country brand equity and consumer's product preferences: an empirical study	0	0	0	0	0	1	1	38
Country-of-Origin Effects	0	0	0	0	1	1	1	42
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism	0	0	0	0	1	1	4	55
The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis	0	0	0	0	0	0	2	54
Total Working Papers	0	0	1	4	7	20	69	748

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Advancing formative measurement models	1	3	10	210	3	10	35	687
Advancing the country image construct	3	3	5	142	5	7	13	540
Advancing the country image construct: Reply to Samiee's (2009) commentary	0	0	1	98	0	3	7	494
Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects	0	0	0	2	1	1	3	9
Bridging the gap between country and destination image: Assessing common facets and their predictive validity	0	0	0	19	4	86	92	176
COO in print advertising: Developed versus developing market comparisons	0	0	1	6	0	1	4	39
Consumer authenticity seeking: conceptualization, measurement, and contingent effects	0	1	6	22	1	5	12	73
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism	0	0	6	40	0	0	38	228
Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study	0	0	1	20	0	1	8	111
Pride and prejudice: Unraveling and mitigating domestic country bias	0	0	2	26	2	4	14	70
The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis	0	1	6	27	0	2	17	124
Total Journal Articles	4	8	38	612	16	120	243	2,551

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Statistics updated 2025-03-03