Access Statistics for Katharina Petra Zeugner-Roth

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
"Country of origin"' as brand element 0 0 0 0 0 0 2 54
Advancing formative measurement models 0 0 0 0 0 1 2 97
Advancing the country image construct: reply to Samiee's (2009) commentary 0 0 0 0 0 2 6 37
COO in print advertising: Developed versus developing market comparisons 0 0 1 1 0 0 3 11
Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective 0 0 0 4 2 5 40 383
Country image, country brand equity and consumer's product preferences: an empirical study 0 0 0 0 0 0 2 39
Country-of-Origin Effects 0 0 0 0 0 0 1 42
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism 0 0 0 0 1 1 5 58
The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis 0 0 0 0 0 1 2 55
Total Working Papers 0 0 1 5 3 10 63 776


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Advancing formative measurement models 0 0 10 213 1 7 28 699
Advancing the country image construct 2 8 15 154 7 22 38 571
Advancing the country image construct: Reply to Samiee's (2009) commentary 0 0 1 99 0 1 13 502
Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects 1 2 2 4 3 5 10 18
Authentic Brand Ethicality: Conceptualization, Measurement, and Validation in the Fashion Industry 1 2 4 4 3 10 18 18
Bridging the gap between country and destination image: Assessing common facets and their predictive validity 0 0 0 19 8 10 265 353
COO in print advertising: Developed versus developing market comparisons 0 0 0 6 0 0 3 41
Consumer authenticity seeking: conceptualization, measurement, and contingent effects 0 2 5 25 3 8 29 95
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism 1 1 1 41 4 5 17 236
Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study 1 1 3 23 1 1 7 117
Pride and prejudice: Unraveling and mitigating domestic country bias 0 0 1 26 0 0 11 73
The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis 0 0 2 27 1 2 12 129
Total Journal Articles 6 16 44 641 31 71 451 2,852


Statistics updated 2025-10-06