Access Statistics for Katharina Petra Zeugner-Roth

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
"Country of origin"' as brand element 0 0 0 0 1 3 6 59
Advancing formative measurement models 0 0 0 0 1 6 9 105
Advancing the country image construct: reply to Samiee's (2009) commentary 0 0 0 0 0 2 9 42
COO in print advertising: Developed versus developing market comparisons 0 0 1 1 0 7 8 18
Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective 0 0 0 4 1 15 53 420
Country image, country brand equity and consumer's product preferences: an empirical study 0 0 0 0 1 4 6 44
Country-of-Origin Effects 0 0 0 0 2 3 3 45
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism 0 0 0 0 1 4 8 63
The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis 0 0 0 0 0 6 7 61
Total Working Papers 0 0 1 5 7 50 109 857

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Advancing formative measurement models 3 3 7 217 7 13 34 721
Advancing the country image construct 1 13 32 174 8 45 99 639
Advancing the country image construct: Reply to Samiee's (2009) commentary 0 0 2 100 0 6 22 516
Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects 0 1 3 5 4 10 20 29
Authentic Brand Ethicality: Conceptualization, Measurement, and Validation in the Fashion Industry 0 1 8 8 4 14 47 49
Bridging the gap between country and destination image: Assessing common facets and their predictive validity 0 0 1 20 2 2 188 364
COO in print advertising: Developed versus developing market comparisons 0 0 0 6 1 5 8 47
Consumer authenticity seeking: conceptualization, measurement, and contingent effects 0 1 9 31 0 15 56 129
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism 0 0 3 43 2 15 33 261
Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study 0 0 3 23 5 9 20 131
Pride and prejudice: Unraveling and mitigating domestic country bias 0 0 0 26 0 9 15 85
The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis 1 1 2 29 3 6 12 136
Total Journal Articles 5 20 70 682 36 149 554 3,107

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Statistics updated 2026-03-04