Access Statistics for Katharina Petra Zeugner-Roth

Author contact details at EconPapers.

Working Paper	File Downloads				Abstract Views
Working Paper	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
"Country of origin"' as brand element	0	0	0	0	1	4	5	58
Advancing formative measurement models	0	0	0	0	4	7	8	104
Advancing the country image construct: reply to Samiee's (2009) commentary	0	0	0	0	0	4	9	42
COO in print advertising: Developed versus developing market comparisons	0	0	1	1	6	7	9	18
Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective	0	0	0	4	4	29	56	419
Country image, country brand equity and consumer's product preferences: an empirical study	0	0	0	0	2	4	5	43
Country-of-Origin Effects	0	0	0	0	1	1	2	43
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism	0	0	0	0	2	4	8	62
The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis	0	0	0	0	3	6	7	61
Total Working Papers	0	0	1	5	23	66	109	850

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Advancing formative measurement models	0	1	5	214	4	12	30	714
Advancing the country image construct	9	16	34	173	20	49	96	631
Advancing the country image construct: Reply to Samiee's (2009) commentary	0	0	2	100	4	10	22	516
Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects	1	1	3	5	6	7	17	25
Authentic Brand Ethicality: Conceptualization, Measurement, and Validation in the Fashion Industry	0	3	8	8	4	24	45	45
Bridging the gap between country and destination image: Assessing common facets and their predictive validity	0	0	1	20	0	1	190	362
COO in print advertising: Developed versus developing market comparisons	0	0	0	6	2	4	7	46
Consumer authenticity seeking: conceptualization, measurement, and contingent effects	1	5	9	31	6	28	57	129
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism	0	2	3	43	2	18	31	259
Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study	0	0	3	23	3	9	15	126
Pride and prejudice: Unraveling and mitigating domestic country bias	0	0	0	26	3	10	17	85
The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis	0	1	1	28	1	4	9	133
Total Journal Articles	11	29	69	677	55	176	536	3,071

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Statistics updated 2026-02-12