Access Statistics for Katharina Petra Zeugner-Roth

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
"Country of origin"' as brand element 0 0 0 0 1 2 7 60
Advancing formative measurement models 0 0 0 0 0 1 9 105
Advancing the country image construct: reply to Samiee's (2009) commentary 0 0 0 0 5 5 13 47
COO in print advertising: Developed versus developing market comparisons 0 0 1 1 2 2 10 20
Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective 0 0 0 4 6 10 57 429
Country image, country brand equity and consumer's product preferences: an empirical study 0 0 0 0 0 1 6 44
Country-of-Origin Effects 0 0 0 0 1 3 4 46
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism 0 0 0 0 2 4 11 66
The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis 0 0 0 0 2 2 9 63
Total Working Papers 0 0 1 5 19 30 126 880

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Advancing formative measurement models 1 4 7 218 10 17 42 731
Advancing the country image construct 3 8 39 181 17 33 121 664
Advancing the country image construct: Reply to Samiee's (2009) commentary 0 1 3 101 2 3 22 519
Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects 0 0 3 5 4 8 23 33
Authentic Brand Ethicality: Conceptualization, Measurement, and Validation in the Fashion Industry 2 2 8 10 8 15 54 60
Bridging the gap between country and destination image: Assessing common facets and their predictive validity 0 0 1 20 1 6 106 368
COO in print advertising: Developed versus developing market comparisons 0 0 0 6 0 3 8 49
Consumer authenticity seeking: conceptualization, measurement, and contingent effects 2 3 11 34 6 10 58 139
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism 1 1 4 44 6 10 41 269
Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study 0 0 2 23 3 9 22 135
Pride and prejudice: Unraveling and mitigating domestic country bias 0 0 0 26 5 5 19 90
The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis 0 1 2 29 1 6 13 139
Total Journal Articles 9 20 80 697 63 125 529 3,196

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Statistics updated 2026-05-06