Access Statistics for Katharina Petra Zeugner-Roth

Author contact details at EconPapers.

Working Paper	File Downloads				Abstract Views
Working Paper	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
"Country of origin"' as brand element	0	0	0	0	1	1	2	54
Advancing formative measurement models	0	0	0	0	0	0	3	96
Advancing the country image construct: reply to Samiee's (2009) commentary	0	0	0	0	0	1	4	35
COO in print advertising: Developed versus developing market comparisons	1	1	1	1	1	1	3	11
Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective	0	0	0	4	4	9	43	378
Country image, country brand equity and consumer's product preferences: an empirical study	0	0	0	0	0	1	2	39
Country-of-Origin Effects	0	0	0	0	0	0	1	42
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism	0	0	0	0	2	2	4	57
The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis	0	0	0	0	0	0	1	54
Total Working Papers	1	1	1	5	8	15	63	766

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Advancing formative measurement models	0	2	10	213	0	4	27	692
Advancing the country image construct	1	4	9	146	3	8	19	549
Advancing the country image construct: Reply to Samiee's (2009) commentary	0	1	2	99	1	5	13	501
Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects	0	0	0	2	2	3	5	13
Bridging the gap between country and destination image: Assessing common facets and their predictive validity	0	0	0	19	20	152	257	343
COO in print advertising: Developed versus developing market comparisons	0	0	0	6	0	0	4	41
Consumer authenticity seeking: conceptualization, measurement, and contingent effects	0	0	5	23	2	9	24	87
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism	0	0	3	40	2	3	23	231
Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study	1	1	2	22	1	3	7	116
Pride and prejudice: Unraveling and mitigating domestic country bias	0	0	2	26	1	2	14	73
The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis	0	0	3	27	1	1	14	127
Total Journal Articles	2	8	36	623	33	190	407	2,773

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Statistics updated 2025-07-04